kerrisdalelumber.com website review

About 752 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.

8 images could be 1,015 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

6 third-party services load with your homepage (Squarespace, Google Tag Manager and Google Maps and others), adding 3.3 MB and 701 ms of main-thread time.

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

About 126 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

1 file is served with short cache lifetimes, so returning visitors download them again (87 KiB).

Squarespace costs a phone 408 ms of main-thread work and 956 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 96 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

Google Tag Manager costs a phone 196 ms of main-thread work and 468 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

squarespace-cdn.com costs a phone 0 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 long tasks block the main thread while loading, the longest for 198 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 13.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “From takeoff estimates to same-day delivery, we help our cu…”.

The page becomes fully interactive after 16.4 s. Good is under 3.8 s.

Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.4 MB in 70 requests on a phone: scripts 1.6 MB (46), images 1.5 MB (9) and stylesheets 162 KiB (8). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 114.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your meta description is 211 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (LocalBusiness and WebSite) but with 2 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/67bcb2d8549ae8508b6…”.

14 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 43 pages on kerrisdalelumber.com and 9 external pages.

Your Organization JSON-LD is missing name, url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://www.kerrisdalelumbercd.ca/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.kerrisdalelumbercd.ca/open-account and https://www.kerrisdalelumbercd.ca/about-1 are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

https://www.kerrisdalelumbercd.ca/services and https://www.kerrisdalelumbercd.ca/products all use the title “Building Supply Services — Kerrisdale Lumber”, and 3 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.kerrisdalelumbercd.ca/our-story has no meta description, so Google writes the search snippet from whatever text it finds.

https://www.kerrisdalelumbercd.ca/services and https://www.kerrisdalelumbercd.ca/products use the same meta description. A description written for each page earns more clicks.

https://www.kerrisdalelumbercd.ca/open-account and https://www.kerrisdalelumbercd.ca/about-1 have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.kerrisdalelumbercd.ca/new-quote has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/versioned-site-css/67bcb2d8549ae8508b699d3c/29/5c5a…”.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 853 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.