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ketergroup.com.au website review

Visit site (opens in a new tab)Reviewed 8 November 202631 issues · 90 checks

This review found 31 issues worth fixing on ketergroup.com.au, 9 of them high impact, across 90 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.6 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.9 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
114 ms103 msMay 16Oct 31105 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026112 ms
May 23, 2026112 ms
May 30, 2026110 ms
Jun 6, 2026111 ms
Jun 13, 2026111 ms
Jun 20, 2026111 ms
Jun 27, 2026112 ms
Jul 4, 2026112 ms
Jul 11, 2026112 ms
Jul 18, 2026111 ms
Jul 25, 2026111 ms
Aug 1, 2026111 ms
Aug 8, 2026111 ms
Aug 15, 2026112 ms
Aug 22, 2026112 ms
Aug 29, 2026112 ms
Sep 5, 2026113 ms
Sep 12, 2026112 ms
Sep 19, 2026112 ms
Sep 26, 2026112 ms
Oct 3, 2026108 ms
Oct 10, 2026106 ms
Oct 17, 2026104 ms
Oct 24, 2026105 ms
Oct 31, 2026105 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ketergroup.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ketergroup.com.au at 0.4 s0.4 s
  2. ketergroup.com.au at 0.8 s0.8 s
  3. ketergroup.com.au at 1.1 s1.1 s
  4. ketergroup.com.au at 1.5 s1.5 s
  5. ketergroup.com.au at 1.9 s1.9 s
  6. ketergroup.com.au at 2.3 s2.3 s
  7. ketergroup.com.au at 2.6 s2.6 s
  8. ketergroup.com.au at 3.0 s3.0 s

Speed

6 to fix72
  • Render-blocking requests

    1.2 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    300 ms · 426 KiB

    About 426 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (rebuyengine.com, Google Tag Manager and Klaviyo and others), adding 1.2 MB and 455 ms of main-thread time.

  • 1,558 HTML elements

    The page has 1,558 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • rebuyengine.com adds 116 ms

    116 ms

    rebuyengine.com costs a phone 116 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 48 KiB

    About 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    188 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (188 KiB).

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 145 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    66 KiB

    Polyfills for old browsers add 66 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Improve image delivery

    14 KiB

    1 image could be 14 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 693 ms of it running JavaScript. That is comfortably low.

  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 8.0 s

    8.0 s

    Your largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 14.8 s

    14.8 s

    The page becomes fully interactive after 14.8 s. Good is under 3.8 s.

  • 19 images without width and height

    19 images have no width and height attributes, so the layout jumps as each one loads.

  • Speed Index: 3.7 s

    3.7 s

    Visually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 112 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 78 ms

    78 ms

    Real visitors wait 78 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 463 ms

    463 ms

    Real visitors wait 463 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 154 ms

    154 ms

    Scripts block the page for only 154 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.015

    0.015

    The layout barely moves while loading (CLS 0.015, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.2 MB in 262 requests

    4.2 MB

    Your homepage downloads 4.2 MB in 262 requests on a phone: images 1.7 MB (47), scripts 1.1 MB (74) and other files 975 KiB (125). Under 2 MB keeps phones on slow connections fast.

  • About 1.2 g of CO₂ per visit

    1.20 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.20 g of CO₂e: 143.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 7988
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 19 tap targets too small

    19 tap targets are too small or too close together to hit reliably with a finger.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 22 images without alt text

    22 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 17 links without text

    17 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3, h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 7786
  • 6 H1 headlines

    There are 6 <h1> headlines (“”, “Why choose Keter?” and “As Seen on Socials”). One clear main headline is easier for people and search engines.

  • Meta description is long (303 characters)

    Your meta description is 303 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 124 internal links, 5 external

    The homepage links to 124 pages on ketergroup.com.au and 5 external pages.

6 checks passed
  • Title: 58 characters

    Your title is a healthy 58 characters: “Outdoor Furniture, Garden Sheds, Storage – Keter Australia”.

  • Canonical URL set

    The canonical URL is https://www.ketergroup.com.au/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ketergroup.com.au/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,353 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.ketergroup.com.au/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    https://www.ketergroup.com.au/collections/kids has no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages slow to respond

    https://www.ketergroup.com.au/collections/sheds, https://www.ketergroup.com.au/collections/cabinets-shelving, https://www.ketergroup.com.au/collections/tool-storage and https://www.ketergroup.com.au/collections/kids took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    25 of 31 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix72
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 784 words of copy

    The homepage carries about 784 words of visible text.

5 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Shop the Element”, “Track your order” and “Contact Us”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 69 testimonial or review blocks, 4 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Opening hours shown

    Your opening hours are on the homepage.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ketergroup.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Sc Easy Redirects · Gorgias Live Chat Helpdesk · Smart Filter Search · Judge Me Reviews · Simprosys Google Shopping Feed · Seo Buddy Ai · Dollarlabs Discounts · Klaviyo Email Marketing Sms · Smart Product Filters · goaffpro.com · 9gtb.com · rebuyengine.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 31 issues on ketergroup.com.au, including 10 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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