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kgstevens.com website review

Visit site (opens in a new tab)Reviewed 22 October 202636 issues · 92 checks

This review found 36 issues worth fixing on kgstevens.com, 17 of them high impact, across 92 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for K.G. Stevens

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.1 s1.9 sMay 2Oct 173.6 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.7 s
May 9, 20262.7 s
May 16, 20262.3 s
May 23, 20262.2 s
May 30, 20262.2 s
Jun 6, 20262.1 s
Jun 13, 20262.2 s
Jun 20, 20262.3 s
Jun 27, 20262.2 s
Jul 4, 20262.3 s
Jul 11, 20262.4 s
Jul 18, 20262.7 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.6 s
Aug 29, 20263.4 s
Sep 5, 20263.7 s
Sep 12, 20263.8 s
Sep 19, 20263.5 s
Sep 26, 20263.4 s
Oct 3, 20263.4 s
Oct 10, 20263.4 s
Oct 17, 20263.6 s
Real-visitor tap response (INP)75th percentile, phones
142 ms100 msMay 2Oct 17131 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026119 ms
May 9, 2026119 ms
May 16, 2026129 ms
May 23, 2026121 ms
May 30, 2026129 ms
Jun 6, 2026121 ms
Jun 13, 2026121 ms
Jun 20, 2026128 ms
Jun 27, 2026125 ms
Jul 4, 2026127 ms
Jul 11, 2026119 ms
Jul 18, 2026118 ms
Jul 25, 2026113 ms
Aug 1, 2026113 ms
Aug 8, 2026113 ms
Aug 15, 2026113 ms
Aug 22, 2026112 ms
Aug 29, 2026105 ms
Sep 5, 2026112 ms
Sep 12, 2026105 ms
Sep 19, 2026105 ms
Sep 26, 2026121 ms
Oct 3, 2026121 ms
Oct 10, 2026137 ms
Oct 17, 2026131 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kgstevens.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kgstevens.com at 1.4 s1.4 s
  2. kgstevens.com at 2.8 s2.8 s
  3. kgstevens.com at 4.2 s4.2 s
  4. kgstevens.com at 5.6 s5.6 s
  5. kgstevens.com at 7.0 s7.0 s
  6. kgstevens.com at 8.4 s8.4 s
  7. kgstevens.com at 9.8 s9.8 s
  8. kgstevens.com at 11.2 s11.2 s

Speed

15 to fix26
  • Improve image delivery

    5.3 s · 2.8 MB

    13 images could be 2.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.3 s faster on a phone.

  • Reduce unused JavaScript

    4.7 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.7 s faster on a phone.

  • Render-blocking requests

    4.3 s

    43 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.3 s.

  • Use efficient cache lifetimes

    2.1 s · 652 KiB

    107 files are served with short cache lifetimes, so returning visitors download them again (652 KiB).

  • elfsightcdn.com adds 1.5 s

    1.5 s

    elfsightcdn.com costs a phone 1.5 s of main-thread work and 466 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 11.3 s

    A phone's processor spends 11.3 s on main-thread work while loading, 4.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 26

    26/100

    Your mobile performance score is 26 (desktop: 39). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (elfsightcdn.com, Google Tag Manager and Google CDN and others), adding 2.2 MB and 3.7 s of main-thread time.

  • Reduce unused CSS

    700 ms · 136 KiB

    About 136 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 700 ms faster on a phone.

  • Google Tag Manager adds 682 ms

    682 ms

    Google Tag Manager costs a phone 682 ms of main-thread work and 507 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 696 ms. During a long task the page ignores taps.

  • Google CDN adds 561 ms

    561 ms

    Google CDN costs a phone 561 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Accessibe Accessibility Overlay adds 444 ms

    444 ms

    Accessibe Accessibility Overlay costs a phone 444 ms of main-thread work and 243 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 345 ms

    345 ms

    Facebook costs a phone 345 ms of main-thread work and 212 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,165 HTML elements

    The page has 2,165 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify CSS

    150 ms · 5 KiB

    5 KiB could be saved by minifying CSS.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.1 s

    3.1 s

    Real visitors see the first content after 3.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 25.2 s

    25.2 s

    Your largest element takes 25.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 25.5 s

    25.5 s

    The page becomes fully interactive after 25.5 s. Good is under 3.8 s.

  • Total Blocking Time: 3.6 s

    3.6 s

    Scripts block taps and scrolling for 3.6 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 13.6 s

    13.6 s

    Visually, the page fills in at 13.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.7 s

    4.7 s

    The first text or image appears after 4.7 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.7 s

    3.7 s

    Real visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 30% slower for real visitors

    +30%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.7 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 24 images without width and height

    24 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 119 ms to 131 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.062

    0.062

    The layout barely moves while loading (CLS 0.062, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 7.7 MB in 192 requests

    7.7 MB

    Your homepage downloads 7.7 MB in 192 requests on a phone: images 4.1 MB (42), scripts 2.5 MB (64) and fonts 409 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    156 KiB

    1 image is downloaded at several times the size a phone draws it, for example accreditation_logo-768x948.png at 390 px wide, shown at 45 px. Resized copies would save about 156 KiB.

  • 5 images below the first screen load straight away

    5 images further down the page (329 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images in older formats

    3 images (283 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.2 g of CO₂ per visit

    2.18 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.18 g of CO₂e: 261.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 9395
  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (49 elements)

    All page content should be contained by landmarks: 49 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h1 → h4, h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 47 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 118 internal links, 9 external

    The homepage links to 118 pages on kgstevens.com and 9 external pages.

8 checks passed
  • Meta description: 138 characters

    Your meta description is 138 characters: “For expert countertop fabrication and installation, trust K.G. Stevens. We provide high-quality countertops and excepti…”.

  • One H1 headline

    Your main headline reads: “your trusted partner for countertop fabrication and installation”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Countertop Fabricator In Milwaukee, WI | KG Stevens”.

  • Canonical URL set

    The canonical URL is https://kgstevens.com/.

  • Structured data in place

    Structured data found: Article, HomeAndConstructionBusiness, ImageObject, Organization and Person.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://kgstevens.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (969 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://kgstevens.com/llms.txt (43 KiB, 150 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

100
  • 2 pages slow to respond

    https://kgstevens.com/slabs and https://kgstevens.com/signature-color-collection took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 5 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

Google 92100
  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    29 of 34 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • A 15-field form

    Your longest form asks for 15 fields (10 required). Every extra field lowers completion.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 682 words of copy

    The homepage carries about 682 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SCHEDULE YOUR SHOWROOM APPOINTMENT” and “START HERE”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Schedule Appointment”, “Request A Quote” and “Countertop Order Form”.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks, a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 5 phone links and 1 email link.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kgstevens.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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