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khaite.com website review

Visit site (opens in a new tab)Reviewed 10 November 202618 issues · 54 checks

This review found 18 issues worth fixing on khaite.com, 5 of them high impact, across 54 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for KHAITE

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
3.7 s3.1 sMay 23Nov 73.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.5 s
May 30, 20263.4 s
Jun 6, 20263.4 s
Jun 13, 20263.4 s
Jun 20, 20263.4 s
Jun 27, 20263.4 s
Jul 4, 20263.3 s
Jul 11, 20263.2 s
Jul 18, 20263.2 s
Jul 25, 20263.2 s
Aug 1, 20263.2 s
Aug 8, 20263.2 s
Aug 15, 20263.3 s
Aug 22, 20263.4 s
Aug 29, 20263.5 s
Sep 5, 20263.5 s
Sep 12, 20263.5 s
Sep 19, 20263.6 s
Sep 26, 20263.6 s
Oct 3, 20263.7 s
Oct 10, 20263.6 s
Oct 17, 20263.6 s
Oct 24, 20263.5 s
Oct 31, 20263.4 s
Nov 7, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
200 ms172 msMay 23Nov 7187 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026177 ms
May 30, 2026175 ms
Jun 6, 2026179 ms
Jun 13, 2026182 ms
Jun 20, 2026187 ms
Jun 27, 2026190 ms
Jul 4, 2026191 ms
Jul 11, 2026189 ms
Jul 18, 2026188 ms
Jul 25, 2026189 ms
Aug 1, 2026189 ms
Aug 8, 2026191 ms
Aug 15, 2026194 ms
Aug 22, 2026188 ms
Aug 29, 2026196 ms
Sep 5, 2026188 ms
Sep 12, 2026192 ms
Sep 19, 2026195 ms
Sep 26, 2026187 ms
Oct 3, 2026197 ms
Oct 10, 2026188 ms
Oct 17, 2026187 ms
Oct 24, 2026187 ms
Oct 31, 2026186 ms
Nov 7, 2026187 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

3 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 3.3 s

    3.3 s

    Real visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 177 ms to 187 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.5 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 187 ms

    187 ms

    Real visitors wait 187 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 649 ms

    649 ms

    Real visitors wait 649 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix70
  • Page weight: 4.7 MB

    4.7 MB

    Your homepage downloads 4.7 MB on a phone, 521 KiB of it images (11%). Under 2 MB keeps phones on slow connections fast.

  • About 1.3 g of CO₂ per visit

    1.33 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.33 g of CO₂e: 159.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fix94
  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 12 images without alt text

    12 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 72 links without text

    72 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fix95
  • Meta description is long (216 characters)

    Your meta description is 216 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 343 internal links, 0 external

    The homepage links to 343 pages on khaite.com and 0 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “KHAITE”.

  • Title: 37 characters

    Your title is a healthy 37 characters: “KHAITE | Womenswear and Leather Goods”.

  • Canonical URL set

    The canonical URL is https://khaite.com/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://khaite.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://khaite.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://khaite.com/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://khaite.com/policies/shipping-policy, https://khaite.com/collections/resort-2027, https://khaite.com/collections/fall-winter-2026, https://khaite.com/collections/after-dark, https://khaite.com/collections/wardrobe-edit and https://khaite.com/collections/khaite-oliver-peoples and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 6 pages with very little text

    https://khaite.com/collections/khaite-oliver-peoples, https://khaite.com/collections/exclusives, https://khaite.com/collections/dresses, https://khaite.com/collections/shirts-tops, https://khaite.com/collections/outerwear-coats and https://khaite.com/collections/pants have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fix87
  • 93 small tap targets

    93 of 116 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix64
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 146 words

    The homepage has only about 146 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Shop by Family”, “Shop by Silhouette” and “Shop”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 38 cookies set on arrival

    38

    Opening the homepage sets 38 cookies, 1 of them by other companies (measured from a US location before any click).

  • 61 other companies contacted

    Loading the homepage contacts 61 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at khaite.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Onetrust Consent Management · Attentive · Klaviyo Email Marketing Sms · Elevar Conversion Tracking · Gorgias Live Chat Helpdesk · Helium Customer Fields · Sortd Merchandiser · Back In Stock · trafficmanager.net · global-e.com · attn.tv · pepperjam.com · 9gtb.com · xgen.dev · preproduct.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Cloudflare

Hiring

Hiring
17 open roles
Teams
Production (4), South Coast Plaza Store (2), Customer Service (1), Design (1)
Job board
greenhouse

Company

Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 18 issues on khaite.com, including 3 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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