growth playbook · Oct 23, 2026

KHAITE growth playbook

KHAITE is expanding abroad: a Japan joint venture with Hankyu Umeda and Isetan Shinjuku openings, a Shanghai-based APAC wholesale lead, Seoul counters and London pop-ups, while New York hires for events, omnichannel stores and 3D design. khaite.com has not caught up: no Japan page or language, one US shipping note for every visitor, and hundreds of empty indexable collections.

This playbook starts with a Japan page, market-aware shipping notes, cleaning the empty collections and using waitlists for buying, then adds LINE, measured events, store reservations and APAC partner reports, and builds toward a Japanese storefront and one client profile across cities.

Growth Score

Biggest Opportunity

Make khaite.com the front door for the new Japan and Korea clients the stores and marketers are bringing in.

Biggest Risk

The Row, TOTEME and other quiet-luxury houses are already localized in Asia, and a site that looks US-only can send new clients to department stores or rivals.

Start here

The three moves to make first. Each one is written up in full below.

A Japan page on khaite.com for the Hankyu Umeda and Isetan Shinjuku clients the new Tokyo marketer will bring in
Copy the Korea page template and fill in the Hankyu Umeda details.
High impact First result in 1 month
Retire the hundreds of empty sale and style collections that search engines can still index
Export collections with product counts from Shopify.
High impact First result in 1 month
Show international clients their own shipping and duty promise on every product page
List the duty-paid markets and their return terms.
Medium impact First result in 1 month

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

7 ideas are marked Unexpected: plays you are unlikely to have tried.

This week 6

Quick wins with a clear first action.

KHAITE is launching Japan this season: a permanent shop at Hankyu Umeda since July 22, an Isetan Shinjuku pop-up and a planned first directly operated store there, and a Senior Marketing Manager, Japan hired for trunk shows, private appointments and a LINE launch. KHAITE already ships to Japan free by DHL Express with duties and taxes paid. Yet khaite.com has no Japan page: the Stores page lists New York, LA, Costa Mesa, Dallas and five Seoul counters, and /pages/japan returns 404. A Japanese client who searches ケイト after seeing the bag at Hankyu finds no store, no appointment link and no word that her order arrives duty-paid.
High impactLow effort First result in 1 month Senior Marketing Manager
First action
Copy the Korea page template and fill in the Hankyu Umeda details.
How to measure it
Japan appointment requests plus JPY orders
Now
–
Target
40 a month
By
90 days
Steps
Gather details
Address, floor, hours and phone for Hankyu Umeda; Isetan Shinjuku when confirmed.
Senior Marketing Manager, Japan 1 day
Build the page
/pages/japan from the Korea template, with an appointment request form.
E-commerce Manager 2 days
Add Japanese copy
A short brand introduction and service notes reviewed by the Japan team and local PR agency.
Senior Marketing Manager, Japan 1 week
State the shipping promise
Duty-paid DHL Express to Japan in JPY, linked from the page.
E-commerce Manager 1 day
Add to the Stores selector
Japan next to Korea.
E-commerce Manager 1 hour
Link from press and partners
Ask Hankyu, Isetan and local press to link the page.
PR Director 2 weeks
Track
Visits from Japan, appointment requests and JPY orders.
E-commerce Manager weekly
First result
1 month
Cost
Staff and translation time
Owner
Senior Marketing Manager, Japan
Smallest test
Publish the Hankyu Umeda listing on the Stores page this week.
Why it works
Ready to use
ChecklistJapan page launch list
Risks and how to handle them
Evidence
khaite.com's sitemap lists 1,659 collection pages, 663 of them ending in "-sale". In two fresh samples, 29 of 40 collections had no products and showed "Our apologies, no products were found", yet return 200 with their own canonical. For a house that sells $1,680 pieces on mood and precision, a search landing on an empty page is the opposite of the brand.
High impactLow effort First result in 1 month E commerce Manager
First action
Export collections with product counts from Shopify.
How to measure it
Share of sitemap collections with products
Now
–
Target
95%
By
60 days
Steps
Export
All collections with product counts.
E-commerce Manager 1 day
Sort
Empty style collections, empty sale collections, live ones.
E-commerce Manager 1 day
Redirect
Style collections to the family or category page.
E-commerce Manager 2 days
Hide sale pages
Noindex and remove from the sitemap between sales.
E-commerce Manager 1 day
Automate
A rule or app that hides collections when they empty.
E-commerce Manager 1 week
Check Search Console
Watch "soft 404" and indexed counts.
E-commerce Manager monthly
First result
1 month
Cost
$0
Owner
E commerce Manager
Smallest test
Redirect the 50 empty collections with the most impressions.
Why it works
Risks and how to handle them
Evidence
KHAITE ships free by DHL Express worldwide and pays duties for Japan, Korea, the UK, Europe and other markets. But every product page tells every visitor that shipping and returns are complimentary "within the United States". A client in Tokyo, Seoul or London sees a US promise and has to find the policy to learn hers is better than she thinks.
Medium impactLow effort First result in 1 month E commerce Manager
First action
List the duty-paid markets and their return terms.
How to measure it
Conversion in duty-paid markets
Now
–
Target
+10%
By
90 days
Steps
List markets
Duty-paid, duty-at-delivery and US.
E-commerce Manager 1 day
Write notes
One line per market group.
E-commerce Manager 1 day
Build
Show the note by the visitor's market.
E-commerce Manager 3 days
Add to cart
Same promise in the cart.
E-commerce Manager 1 day
Check
Preview as Japan, Korea, UK and US.
Client Services Lead 1 day
Measure
Conversion by market before and after.
E-commerce Manager monthly
First result
1 month
Cost
Developer time
Owner
E commerce Manager
Smallest test
Change the note for Japan and Korea first.
Why it works
Risks and how to handle them
Evidence
Every sold-out KHAITE product offers "Join the Waitlist", and the APAC sales director is asked to analyse sell-through and inventory by market. Waitlists record exactly which pieces clients wanted and could not buy, and from which market.
Medium impactLow effort First result in 1 quarter Buying & Planning Manager
First action
Export last season's waitlist sign-ups by product and country.
How to measure it
Waitlist conversion
Now
–
Target
25%
By
2 quarters
Steps
Export
Waitlist by product, size and country.
CRM and Clienteling Manager 1 day
Weekly report
Top waitlisted pieces by market.
CRM and Clienteling Manager weekly
Share
With Buying & Planning, APAC and Japan.
Buying & Planning Manager weekly
Restock email
Waitlisted clients first.
CRM and Clienteling Manager 1 week
Store option
Reserve at the nearest store.
Assistant Store Director, Madison Ave. 2 weeks
Review
Allocation decisions against waitlists.
Buying & Planning Manager quarterly
First result
1 quarter
Cost
Staff time only
Owner
Buying & Planning Manager
Smallest test
Send one restock email to a waitlist this month.
Why it works
Risks and how to handle them
Evidence
KHAITE lists five Seoul department-store counters on /pages/korea, and the APAC sales director is building the Korea wholesale business. The page is only in English, so Korean clients searching for the counters in Korean find department-store listings instead of KHAITE.
Medium impactLow effort First result in 1 month Sales Director
First action
Translate the five location listings.
How to measure it
Korean visits to store pages
Now
–
Target
+50%
By
90 days
Steps
Translate
Location names, floors and hours.
Sales Director, APAC 1 week
Review
Local partner checks the copy.
Sales Director, APAC 3 days
Publish
Korean version of the page.
E-commerce Manager 2 days
Appointment form
Requests routed to the counters.
E-commerce Manager 1 week
Promote
Link from Korean social and counter cards.
Senior Marketing Manager, Japan 2 weeks
Repeat
Template for China.
Sales Director, APAC quarterly
First result
1 month
Cost
Translation time
Owner
Sales Director, APAC
Smallest test
Add Korean names and hours under each English listing.
Why it works
Risks and how to handle them
Evidence
Chrome data for real khaite.com visitors shows the main content taking 3.1 seconds to appear at the 75th percentile, above the 2.5-second good mark, while interaction and layout pass. Product pages carry about 780 KB of HTML before any image loads.
Medium impactMedium effort First result in 2 quarters E commerce Manager
First action
Find the largest element on the homepage and top product pages.
How to measure it
LCP at the 75th percentile
Now
–
Target
Under 2.5 s
By
2 quarters
Steps
Find the largest elements
Homepage, collections and products.
E-commerce Manager 2 days
Resize images
Right sizes and modern formats.
E-commerce Manager 1 week
Preload
The first image on each template.
E-commerce Manager 1 day
Slim the HTML
Menus and product data loaded only when needed.
E-commerce Manager 2 weeks
Remove unused apps
Scripts for tools not in use.
E-commerce Manager 1 week
Track
Chrome UX Report monthly.
E-commerce Manager monthly
First result
2 quarters
Cost
Developer time
Owner
E commerce Manager
Smallest test
Fix the homepage hero image first.
Why it works
Risks and how to handle them
Evidence

This quarter 10

The core plays for the next three months.

The Japan marketer's first named project is the LINE channel launch. In Japan LINE is where luxury clients book and receive invitations, so it can carry the private appointments, trunk shows and launches the role also plans.
High impactMedium effort First result in 1 quarter Senior Marketing Manager
First action
Write the three message types and a QR card for the counters.
How to measure it
LINE appointments
Now
–
Target
60 a month
By
2 quarters
Steps
Set up the account
Brand profile and welcome message.
Senior Marketing Manager, Japan 1 week
Appointment flow
Requests to the counter teams.
Senior Marketing Manager, Japan 2 weeks
Invitations
Trunk shows and previews.
Senior Marketing Manager, Japan monthly
Launch alerts
Arrivals in Japan.
Senior Marketing Manager, Japan monthly
QR cards
At Hankyu and Isetan.
Senior Marketing Manager, Japan 1 week
Measure
Followers, appointments, visits.
Senior Marketing Manager, Japan monthly
First result
1 quarter
Cost
LINE account fees and staff time
Owner
Senior Marketing Manager, Japan
Smallest test
Run one trunk-show invitation through LINE.
Why it works
Risks and how to handle them
Evidence
The Japan role must "Track and report on the effectiveness of marketing initiatives" for department-store co-marketing. Without a tracking method, events at Isetan or Hankyu are judged on attendance alone.
Medium impactLow effort First result in 1 quarter Senior Marketing Manager
First action
Create links and codes for the next event.
How to measure it
Event-attributed sales
Now
–
Target
Reported for 100% of events
By
2 quarters
Steps
Define codes
One per event and partner.
Senior Marketing Manager, Japan 1 week
Make QR cards
For each event.
Senior Marketing Manager, Japan 1 week
Record guests
Opt-in client details.
CRM and Clienteling Manager per event
Follow up
Within 48 hours.
Senior Marketing Manager, Japan per event
Report
Sales and appointments.
Senior Marketing Manager, Japan monthly
Share
With department-store marketing.
Senior Marketing Manager, Japan quarterly
First result
1 quarter
Cost
Staff time only
Owner
Senior Marketing Manager, Japan
Smallest test
Track the next trunk show end to end.
Why it works
Risks and how to handle them
Evidence
The Events & Experiences director runs client shows, previews, cocktails and store openings "linked to retail objectives", and the intern writes recap reports. The commercial value of an event is in the follow-up.
High impactMedium effort First result in 1 quarter Director
First action
Add a "looks of interest" field to the event guest list.
How to measure it
30-day event sales
Now
–
Target
+20%
By
2 quarters
Steps
Guest list fields
Looks of interest and advisor.
Director, Events & Experiences 1 week
Capture
Advisors note interest on the night.
Assistant Store Director, Madison Ave. per event
Follow-up template
Images, sizes and appointment.
CRM and Clienteling Manager 1 week
Send in 48 hours
From the advisor.
Assistant Store Director, Madison Ave. per event
Recap
Sales within 30 days.
Director, Events & Experiences per event
Review
Which formats sell.
Head of Marketing and Experiences quarterly
First result
1 quarter
Cost
Staff time only
Owner
Director, Events & Experiences
Smallest test
Run the follow-up after the next store cocktail.
Why it works
Risks and how to handle them
Evidence
The "S27 Relive the Runway" page went up in September for a collection that will not ship for months. Interest is highest right after the show, and KHAITE already has a waitlist mechanism.
Medium impactMedium effort First result in 1 quarter E commerce Manager
First action
Add notify buttons to the top ten looks.
How to measure it
Sign-ups per show
Now
–
Target
3,000
By
2 quarters
Steps
Pick looks
Top ten from the show.
Head of Marketing and Experiences 1 day
Add buttons
Notify me per look.
E-commerce Manager 1 week
Tag lists
By look and piece.
CRM and Clienteling Manager 1 week
Share data
With buying.
Buying & Planning Manager monthly
Invite
Previews and appointments.
Director, Events & Experiences seasonal
Convert
Email when pieces land.
CRM and Clienteling Manager seasonal
First result
1 quarter
Cost
Developer time
Owner
E commerce Manager
Smallest test
Add one notify button to the current runway page.
Why it works
Risks and how to handle them
Evidence
The Madison Ave Assistant Store Director will "guarantee the right omnichannel strategy deployment in store" and optimize Shopify inventory. Clients buying $2,000 bags often want to see them first.
Medium impactMedium effort First result in 2 quarters Assistant Store Director
First action
Check store stock accuracy in Shopify.
How to measure it
Reservation-to-sale rate
Now
–
Target
40%
By
2 quarters
Steps
Check stock accuracy
Store inventory in Shopify.
Assistant Store Director, Madison Ave. 2 weeks
Show availability
On product pages.
E-commerce Manager 1 month
Reserve flow
48-hour hold.
E-commerce Manager 1 month
Advisor confirmation
Message within two hours.
Assistant Store Director, Madison Ave. ongoing
Train
All store teams.
Assistant Store Director, Madison Ave. 2 weeks
Measure
Reservations and sales.
E-commerce Manager monthly
First result
2 quarters
Cost
Developer time
Owner
Assistant Store Director, Madison Ave.
Smallest test
Offer reserve-to-try for one bag family in one store.
Why it works
Risks and how to handle them
Evidence
KHAITE offers a one-year warranty on US purchases and repair assessments by Client Services or in store, but this lives in the FAQ. Leather goods clients want to know their bag can be cared for for years.
Medium impactMedium effort First result in 1 quarter Client Services Lead
First action
Write care guides for leather, suede and haircalf.
How to measure it
Care appointments
Now
–
Target
100 a quarter
By
2 quarters
Steps
Write guides
By material.
Client Services Lead 2 weeks
Publish page
Care, warranty, repair.
E-commerce Manager 1 week
Booking
Store or mail-in.
Client Services Lead 2 weeks
Care event
Seasonal, in stores.
Director, Events & Experiences seasonal
APAC plan
Japan and Korea service.
Sales Director, APAC 1 quarter
Measure
Appointments and repeat purchases.
CRM and Clienteling Manager quarterly
First result
1 quarter
Cost
Staff time only
Owner
Client Services Lead
Smallest test
Publish the care guide for the Lotus bag.
Why it works
Risks and how to handle them
Evidence
The APAC sales director will grow wholesale in China and Korea and analyse sell-through. Department stores give more space to brands that bring data and ready-made content.
High impactMedium effort First result in 2 quarters Sales Director
First action
Build the report for the top three partners.
How to measure it
Reorders from APAC partners
Now
–
Target
+15%
By
2 quarters
Steps
Agree data
Sell-through feeds from partners.
Sales Director, APAC 1 month
Build report
Monthly summary.
Sales Director, APAC 2 weeks
Asset kit
Localized content.
Head of Marketing and Experiences 1 month
Send
Monthly.
Sales Director, APAC monthly
Review
Quarterly business reviews.
Sales Director, APAC quarterly
Extend
To Japan partners.
Senior Marketing Manager, Japan 2 quarters
First result
2 quarters
Cost
Staff time only
Owner
Sales Director, APAC
Smallest test
Send one partner a sell-through summary.
Why it works
Risks and how to handle them
Evidence
KHAITE is hiring a 3D Designer to create "digital 3D representations of garments and silhouettes" for development. The same models can show clients the shape and volume of a coat or bag online.
Medium impactMedium effort First result in 2 quarters 3D Designer
First action
Pick three bags with finished models.
How to measure it
Conversion lift on 3D pages
Now
–
Target
+8%
By
2 quarters
Steps
Pick pieces
Three bags.
3D Designer 1 week
Prepare models
Web-ready files.
3D Designer 1 month
Add viewer
On product pages.
E-commerce Manager 2 weeks
Test
Half of visitors.
E-commerce Manager 1 month
Check returns
Before and after.
E-commerce Manager 1 quarter
Scale
To more families.
3D Designer 2 quarters
First result
2 quarters
Cost
Developer time
Owner
3D Designer
Smallest test
Add a 360 view for one Lotus bag.
Why it works
Risks and how to handle them
Evidence
The contact page lists separate addresses for bespoke services and a stylist program, but there is no page explaining either. Stylists and clients who would use them cannot find what is offered.
Medium impactLow effort First result in 1 quarter Client Services Lead
First action
Write the stylist program terms.
How to measure it
Requests per month
Now
–
Target
30
By
2 quarters
Steps
Define offers
Bespoke and stylist terms.
Client Services Lead 2 weeks
Write pages
Two pages.
Client Services Lead 1 week
Publish
Footer links.
E-commerce Manager 1 day
Form
Requests routed to the right team.
E-commerce Manager 1 week
Promote
To stylists via PR.
PR Director 1 month
Measure
Requests and sales.
CRM and Clienteling Manager monthly
First result
1 quarter
Cost
Staff time only
Owner
Client Services Lead
Smallest test
Publish the stylist program page.
Why it works
Risks and how to handle them
Evidence
KHAITE already publishes /agents.md and an agentic discovery sitemap, so AI assistants can browse and check out. Their answers depend on the product data: materials, dimensions, origin and care.
Medium impactLow effort First result in 1 quarter E commerce Manager
First action
Test ten pieces in two assistants.
How to measure it
Complete product records
Now
–
Target
100%
By
1 quarter
Steps
Audit fields
Top 100 products.
E-commerce Manager 1 week
Fill gaps
Materials, dimensions, origin.
E-commerce Manager 1 month
Test
Ask assistants about key pieces.
E-commerce Manager 1 week
Fix errors
Wrong descriptions.
E-commerce Manager 2 weeks
Monitor
Monthly checks.
E-commerce Manager monthly
Extend
All products.
E-commerce Manager 1 quarter
First result
1 quarter
Cost
Staff time only
Owner
E commerce Manager
Smallest test
Fix the data for the Lotus family.
Why it works
Risks and how to handle them
Evidence

Big bets 3

Larger plays that can change the trajectory.

KHAITE Japan plans to grow through "major retailers and digital channels", and The Row already runs a Japanese site. khaite.com ships to Japan duty-paid but only in English.
High impactHigh effort First result in 3 quarters Senior Marketing Manager
First action
Translate the top 50 products and checkout messages.
How to measure it
Japan online revenue
Now
–
Target
5% of online sales
By
4 quarters
Steps
Set scope
Pages and products.
Senior Marketing Manager, Japan 2 weeks
Translate
With brand review.
Senior Marketing Manager, Japan 1 quarter
Set prices
JPY, duties included.
Buying & Planning Manager 1 month
Client services
Japanese hours.
Client Services Lead 1 quarter
Launch
With LINE and PR.
Senior Marketing Manager, Japan 1 month
Measure
Revenue and returns.
E-commerce Manager monthly
First result
3 quarters
Cost
Translation and staff costs
Owner
Senior Marketing Manager, Japan
Smallest test
Translate the bag pages first.
Why it works
Risks and how to handle them
Evidence
KHAITE now sells in US stores, Seoul counters, Japan department stores, London and Shanghai pop-ups and online. A client who buys in New York and travels to Tokyo should be recognized.
High impactHigh effort First result in 4 quarters CRM and Clienteling Manager
First action
Map where client data lives today.
How to measure it
Unified VIC profiles
Now
–
Target
80% of top clients
By
4 quarters
Steps
Map systems
Stores, online, partners.
CRM and Clienteling Manager 1 month
Legal review
Consent by country.
Legal 1 quarter
Choose a tool
Clienteling platform.
CRM and Clienteling Manager 1 quarter
Migrate
US first.
CRM and Clienteling Manager 1 quarter
Extend
Korea and Japan.
Sales Director, APAC 2 quarters
Train
Advisors.
Assistant Store Director, Madison Ave. ongoing
First result
4 quarters
Cost
Software and staff costs
Owner
CRM and Clienteling Manager
Smallest test
Share top-client notes between Soho and Madison.
Why it works
Risks and how to handle them
Evidence
KHAITE leather goods hold value and the house already assesses repairs. Bags resell on third-party sites without the brand.
Medium impactHigh effort First result in 4 quarters Head of Marketing and Experie…
First action
Price buy-back offers for three bag families.
How to measure it
Pre-owned pilot sales
Now
–
Target
200 bags
By
4 quarters
Steps
Set rules
Families and conditions.
Head of Marketing and Experiences 1 month
Price
Credit offers.
Buying & Planning Manager 1 month
Authenticate
Process with Client Services.
Client Services Lead 1 quarter
Restore
Repair partner.
Client Services Lead 1 quarter
Sell
Online and one store.
E-commerce Manager 2 quarters
Review
Effect on new sales.
Head of Marketing and Experiences quarterly
First result
4 quarters
Cost
Pilot costs
Owner
Head of Marketing and Experiences
Smallest test
Offer credit to 20 clients for older bags.
Why it works
Risks and how to handle them
Evidence

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

khaite.com still serves four blog URLs from 2017 next to seasonal pages back to Pre-Fall 2022. They are scattered, and the old blog looks abandoned.
Medium impactLow effort First result in 1 quarter PR Director
First action
List every seasonal page and blog post.
How to measure it
Archive visits
Now
–
Target
5,000 a month
By
2 quarters
Steps
List pages
All seasons.
PR Director 1 week
Design
Archive template.
E-commerce Manager 2 weeks
Build
By season.
E-commerce Manager 1 month
Redirect
2017 blog posts.
E-commerce Manager 1 day
Link
About page and press.
PR Director 1 day
Update
Each season.
PR Director seasonal
First result
1 quarter
Cost
Staff time only
Owner
PR Director
Smallest test
Redirect the 2017 blog posts.
Why it works
Risks and how to handle them
Evidence
Japanese press writes KHAITE as ケイト, the pronunciation the About page explains ("pronounced Cate"). Japanese clients often search the katakana name, which is also a common word.
Medium impactLow effort First result in 1 quarter Senior Marketing Manager
First action
Search ケイト and record what ranks.
How to measure it
Brand search visits from Japan
Now
–
Target
+50%
By
2 quarters
Steps
Baseline
Search results today.
Senior Marketing Manager, Japan 1 day
Add to pages
Japan page titles.
E-commerce Manager 1 day
Partners
Links with both names.
PR Director 1 month
Social
Use both on LINE and Instagram.
Senior Marketing Manager, Japan ongoing
Track
Search Console Japan.
E-commerce Manager monthly
Adjust
Copy and links.
Senior Marketing Manager, Japan quarterly
First result
1 quarter
Cost
$0
Owner
Senior Marketing Manager, Japan
Smallest test
Add ケイト to the Japan page title.
Why it works
Risks and how to handle them
Evidence

Other companies we have researched, each read from what they are hiring for.

See every playbook and website review

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

Days 1 to 306 ideas
Japan page, empty collections, market-aware shipping, waitlist data, Korean store page and speed.
Days 31 to 6012 ideas
LINE, event tracking and follow-up, runway waitlists, store reservations, care page, APAC partner kits, 3D views, bespoke and stylist pages, AI-ready data; the archive and katakana search.
Days 61 to 903 ideas
Commit to the Japanese storefront, one client profile and pre-owned.

KHAITE growth playbook

Diagnosis

A Japan page on khaite.com for the Hankyu Umeda and Isetan Shinjuku clients the new Tokyo marketer will bring in

Retire the hundreds of empty sale and style collections that search engines can still index

Show international clients their own shipping and duty promise on every product page

This week 6

How to run it: A Japan page on khaite.com for the Hankyu Umeda and Isetan Shinjuku clients the new Tokyo marketer will bring in

Steps

Why it works

Why it works

Ready to use

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Retire the hundreds of empty sale and style collections that search engines can still index

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Show international clients their own shipping and duty promise on every product page

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Use waitlist sign-ups as a buying signal for Japan, Korea and the stores

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: A Korean-language version of the Seoul stores page

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Bring real visitors' load time under 2.5 seconds

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

This quarter 10

How to run it: Launch LINE in Japan as the appointment and launch channel, not a second Instagram

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Give every department-store event a tracked link and code so Japan can report results

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Follow up every VIC event within 48 hours with the looks the guest saw

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence