khaizen.eu website review

Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 700 ms.

5 images could be 312 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

About 64 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

The page has 1,963 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

3 third-party services load with your homepage (Google Tag Manager, Shopify and Klaviyo), adding 417 KiB and 139 ms of main-thread time.

About 16 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 110 ms. During a long task the page ignores taps.

3 files are served with short cache lifetimes, so returning visitors download them again (20 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 6.7 s. Good is under 3.8 s.

The layout shifts by 0.129 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 17.6 MB in 87 requests on a phone: media 16.4 MB (4), images 534 KiB (14) and scripts 389 KiB (40). Under 2 MB keeps phones on slow connections fast.

1 image (367 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 4.98 g of CO₂e: 597.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

7 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

7 form fields have no label, so screen readers announce an empty box and autofill guesses.

4 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

There are 2 <h1> headlines (“” and “Up to 50% OFF”). One clear main headline is easier for people and search engines.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://khaizen.nl)”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 52 pages on khaizen.eu and 17 external pages.

https://khaizenunderwear.com/products/comfort-bfcm, https://khaizenunderwear.com/products/undershirts-bfcm, https://khaizenunderwear.com/products/classic-t-shirts-bfcm, https://khaizenunderwear.com/products/regular-socks-bfcm and https://khaizenunderwear.com/products/regular-briefs-bfcm declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.

https://khaizenunderwear.com/products/free-shipping-boxer is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://khaizenunderwear.com/?shpxid=ce6dddcb-905b-4b66-ad1b-2804e9f359aa, https://khaizenunderwear.com/products/comfort-bfcm, https://khaizenunderwear.com/products/undershirts-bfcm, https://khaizenunderwear.com/products/classic-t-shirts-bfcm, https://khaizenunderwear.com/products/regular-socks-bfcm and https://khaizenunderwear.com/products/regular-briefs-bfcm all use the title “KHAIZEN Underwear® - Better Care for Under There”. Search engines can't tell which page to show for a search, so each competes with the others.

https://khaizenunderwear.com/collections/packs, https://khaizenunderwear.com/collections/deals, https://khaizenunderwear.com/products/free-shipping-boxer and https://khaizenunderwear.com/pages/eu-withdrawal-form have no meta description, so Google writes the search snippet from whatever text it finds.

https://khaizenunderwear.com/products/comfort-bfcm, https://khaizenunderwear.com/products/undershirts-bfcm, https://khaizenunderwear.com/products/classic-t-shirts-bfcm, https://khaizenunderwear.com/products/regular-socks-bfcm and https://khaizenunderwear.com/products/regular-briefs-bfcm use the same meta description. A description written for each page earns more clicks.

https://khaizenunderwear.com/collections/packs, https://khaizenunderwear.com/collections/deals, https://khaizenunderwear.com/products/active-bfcm, https://khaizenunderwear.com/pages/customer-service, https://khaizenunderwear.com/products/free-shipping-boxer and https://khaizenunderwear.com/pages/eu-withdrawal-form have no <h1> headline, so visitors and search engines get no clear main topic.

https://khaizenunderwear.com/products/classic-t-shirts-bfcm, https://khaizenunderwear.com/products/regular-socks-bfcm and https://khaizenunderwear.com/products/regular-briefs-bfcm took over 3 s to send their HTML from our server.

We fetched 11 pages linked from your homepage and read each the way a search engine does.

6 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

The homepage carries about 707 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.