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khujo.com website review

Visit site (opens in a new tab)Reviewed 8 November 202630 issues · 77 checks

This review found 30 issues worth fixing on khujo.com, 8 of them high impact, across 77 checks. The most urgent: page weight: 9.5 MB in 343 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.3 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.0 s
Aug 29, 20261.9 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.7 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
167 ms104 msMay 16Oct 31111 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026121 ms
May 23, 2026125 ms
May 30, 2026128 ms
Jun 6, 2026130 ms
Jun 13, 2026131 ms
Jun 20, 2026129 ms
Jun 27, 2026132 ms
Jul 4, 2026136 ms
Jul 11, 2026143 ms
Jul 18, 2026145 ms
Jul 25, 2026139 ms
Aug 1, 2026134 ms
Aug 8, 2026132 ms
Aug 15, 2026133 ms
Aug 22, 2026129 ms
Aug 29, 2026136 ms
Sep 5, 2026145 ms
Sep 12, 2026147 ms
Sep 19, 2026154 ms
Sep 26, 2026160 ms
Oct 3, 2026153 ms
Oct 10, 2026140 ms
Oct 17, 2026129 ms
Oct 24, 2026115 ms
Oct 31, 2026111 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of khujo.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. khujo.com at 0.4 s0.4 s
  2. khujo.com at 0.8 s0.8 s
  3. khujo.com at 1.1 s1.1 s
  4. khujo.com at 1.5 s1.5 s
  5. khujo.com at 1.9 s1.9 s
  6. khujo.com at 2.3 s2.3 s
  7. khujo.com at 2.6 s2.6 s
  8. khujo.com at 3.0 s3.0 s

Speed

7 to fix81
  • 3,481 HTML elements

    The page has 3,481 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    4.8 MB

    12 files are served with short cache lifetimes, so returning visitors download them again (4.8 MB).

  • Improve image delivery

    2.4 MB

    25 images could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 81

    81/100

    Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and jQuery CDN and others), adding 6.9 MB and 231 ms of main-thread time.

  • fabapps.co adds 5 ms

    5 ms

    fabapps.co costs a phone 5 ms of main-thread work and 6.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    500 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Reduce unused JavaScript

    150 ms · 100 KiB

    About 100 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 27 KiB

    About 27 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 103 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 513 ms of it running JavaScript. That is comfortably low.

  • Server response: 127 ms

    127 ms

    Your server sent the HTML in 127 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 4.2 s

    4.2 s

    Your largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “- Image from Khujo”.

  • 76 images without width and height

    76 images have no width and height attributes, so the layout jumps as each one loads.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 6.0 s

    6.0 s

    The page becomes fully interactive after 6.0 s. Good is under 3.8 s.

  • Tap response (INP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 121 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 111 ms

    111 ms

    Real visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 541 ms

    541 ms

    Real visitors wait 541 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 32% faster for real visitors

    -32%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.005

    0.005

    The layout barely moves while loading (CLS 0.005, good is under 0.1).

  • Total Blocking Time: 56 ms

    56 ms

    Scripts block the page for only 56 ms while loading. Good is under 200 ms.

Images and page weight

5 to fix18
  • Page weight: 9.5 MB in 343 requests

    9.5 MB

    Your homepage downloads 9.5 MB in 343 requests on a phone: images 7.6 MB (101), other files 1.0 MB (177) and scripts 527 KiB (48). Under 2 MB keeps phones on slow connections fast.

  • 8 images over 500 KB

    8 images weigh 6.4 MB together. On a phone connection a single image that size takes seconds.

  • 9 images far larger than shown

    4.2 MB

    9 images are downloaded at several times the size a phone draws them, for example 1266co263_200_lofi4_02_1_1789039763.png at 1,179 px wide, shown at 230 px. Resized copies would save about 4.2 MB.

  • 8 images in older formats

    8 images (6.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 8 images below the first screen load straight away

    8 images further down the page (6.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.7 g of CO₂ per visit

    2.70 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.70 g of CO₂e: 324.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9595
  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (12 elements)

    All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • One H1 headline

    Your <h1> is empty.

  • 134 internal links, 3 external

    The homepage links to 134 pages on khujo.com and 3 external pages.

7 checks passed
  • Meta description: 124 characters

    Your meta description is 124 characters: “Order jackets, coats, and vests for women and men in the khujo™ online shop. Discover vintage-inspired looks & urban tr…”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “khujo™ online shop - jackets, coats and vests – KHUJO”.

  • Canonical URL set

    The canonical URL is https://www.khujo.com/en.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.khujo.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (387 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.khujo.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://www.khujo.com/en/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages without an H1

    https://www.khujo.com/en/policies/shipping-policy, https://www.khujo.com/en/collections/new-in-en, https://www.khujo.com/en/collections/women, https://www.khujo.com/en/collections/men, https://www.khujo.com/en/collections/mens-new-in and https://www.khujo.com/en/collections/fakefur-jackets-coats have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 79 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://fonts.googleapis.com/css?family=Arial' from origin 'https://www.khujo.com' has bee…”.

2 checks passed
  • Tap targets are thumb-sized

    93 of 98 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix63
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 155 words

    The homepage has only about 155 words of visible text; thin pages give Google and first-time buyers little to go on.

4 checks passed
  • 8 calls to action

    The homepage has 8 calls to action, for example “SHOP NOW”, “Shop now” and “Learn more”.

  • 25 short forms

    25 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics and Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at khujo.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · T Lab Ai Translate · Se Wishlist Engine · Depict Search Merchandising · Gdpr Cookie Consent · Content Translation · Pdf Invoice Customizer · Avada Faqs · Restockrocket · Xo Scroll To Top · Marquee · sharethis.com · Swym Wishlist Plus

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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