kiabi.al website review

A phone's processor spends 4.9 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

8 third-party services load with your homepage (Google Tag Manager, Shopify and nfcube.com and others), adding 416 KiB and 524 ms of main-thread time.

6 images could be 106 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

8 long tasks block the main thread while loading, the longest for 343 ms. During a long task the page ignores taps.

Google Tag Manager costs a phone 301 ms of main-thread work and 180 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,156 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 69 KiB of JavaScript is downloaded but never used on this page.

5 files are served with short cache lifetimes, so returning visitors download them again (40 KiB).

About 39 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

5 KiB JavaScript is shipped twice across bundles.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 16.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Plus-Size”.

The page becomes fully interactive after 17.8 s. Good is under 3.8 s.

Visually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 344 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

12 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 111 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 6.2 MB in 199 requests on a phone: images 3.6 MB (59), media 1.4 MB (1) and other files 573 KiB (56). Under 2 MB keeps phones on slow connections fast.

10 images are downloaded at several times the size a phone draws them, for example GKG35_1_ZC3.jpg at 2,000 px wide, shown at 163 px. Resized copies would save about 1.6 MB.

11 images (2.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

4 images further down the page (347 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.76 g of CO₂e: 211.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

2 tap targets are too small or too close together to hit reliably with a finger.

Some lists contain elements other than list items, which screen readers announce wrongly.

12 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 32 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Alternative text of images should not be repeated as text: 9 elements on the page fail this check, rated minor by axe-core.

ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 82 characters, so Google will cut it off around 60: “KIABI Shqipëri – Modë të bukur dhe të përballueshme për të gjithë! – Kiabi Albania”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 172 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 132 pages on kiabi.al and 5 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://kiabi.al/en and / all use the title “KIABI Shqipëri – Modë të bukur dhe të përballueshme për të gjithë! – …”. Search engines can't tell which page to show for a search, so each competes with the others.

https://kiabi.al/pages/wishlist, https://kiabi.al/en/pages/store, https://kiabi.al/en/collections/unv1000001-women, https://kiabi.al/en/collections/unv1003758-lingerie, https://kiabi.al/en/collections/unv1000002-men and https://kiabi.al/en/collections/unv1000005-baby and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example /, whose canonical is https://kiabi.al/en. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

/, https://kiabi.al/pages/wishlist and https://kiabi.al/en/pages/kiabi-grows-up-with-you have no <h1> headline, so visitors and search engines get no clear main topic.

/ and https://kiabi.al/en/collections/unv1000001-women took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.

10 images failed to load on a phone, for example https://kiabi.al/en.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 485 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.