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kidscanpress.com website review
Visit site (opens in a new tab)Reviewed 18 October 202636 issues · 99 checks
This review found 36 issues worth fixing on kidscanpress.com, 11 of them high impact, across 99 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #26,346 of 80,918 reviewed websitesbeats 62%
- #15,626 of 39,887 online storesbeats 54%
- #385 of 2,106 WooCommerce storesbeats 77%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 2.6 s |
| May 2, 2026 | 2.7 s |
| May 9, 2026 | 2.4 s |
| May 16, 2026 | 2.3 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 88 ms |
| May 2, 2026 | 88 ms |
| May 9, 2026 | 81 ms |
| May 16, 2026 | 79 ms |
| May 23, 2026 | 81 ms |
| May 30, 2026 | 82 ms |
| Jun 6, 2026 | 79 ms |
| Jun 13, 2026 | 88 ms |
| Jun 20, 2026 | 85 ms |
| Jun 27, 2026 | 76 ms |
| Jul 4, 2026 | 82 ms |
| Jul 11, 2026 | 78 ms |
| Jul 18, 2026 | 79 ms |
| Jul 25, 2026 | 90 ms |
| Aug 1, 2026 | 93 ms |
| Aug 8, 2026 | 93 ms |
| Aug 15, 2026 | 84 ms |
| Aug 22, 2026 | 80 ms |
| Aug 29, 2026 | 77 ms |
| Sep 5, 2026 | 72 ms |
| Sep 12, 2026 | 81 ms |
| Sep 19, 2026 | 86 ms |
| Sep 26, 2026 | 93 ms |
| Oct 3, 2026 | 97 ms |
| Oct 10, 2026 | 106 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
kidscanpress.com does not allow embedding, so this is Google's rendering of the page.
Speed
Improve image delivery
1.8 s · 1.8 MB13 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.8 s faster on a phone.
Render-blocking requests
1.1 s22 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Use efficient cache lifetimes
550 ms · 485 KiB74 files are served with short cache lifetimes, so returning visitors download them again (485 KiB).
Mobile performance score: 65
65/100Your mobile performance score is 65 (desktop: 81). Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
150 ms · 526 KiBAbout 526 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and AddToAny and others), adding 1.1 MB and 504 ms of main-thread time.
Google Tag Manager adds 336 ms
336 msGoogle Tag Manager costs a phone 336 ms of main-thread work and 752 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 20 KiBPolyfills for old browsers add 20 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 105 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Reduce unused CSS
32 KiBAbout 32 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.1 s
A phone's processor spends 1.1 s on main-thread work while loading, 555 ms of it running JavaScript. That is comfortably low.
Server response: 54 ms
54 msYour server sent the HTML in 54 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 6.5 s
6.5 sYour largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “This is a Library Book”.
Speed Index: 7.5 s
7.5 sVisually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 8.8 s
8.8 sThe page becomes fully interactive after 8.8 s. Good is under 3.8 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Tap response (INP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 88 ms to 106 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 114 ms
114 msReal visitors wait 114 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 17% faster for real visitors
-17%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 130 ms
130 msScripts block the page for only 130 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
1 image over 500 KB
home-slider-1024x576-StorytimewithFranklin_2916.jpg weighs 717 KiB. On a phone connection a single image that size takes seconds.
Page weight: 3.7 MB in 104 requests
3.7 MBYour homepage downloads 3.7 MB in 104 requests on a phone: images 2.2 MB (22), scripts 1.2 MB (42) and fonts 115 KiB (5). Under 2 MB keeps phones on slow connections fast.
11 images in older formats
11 images (2.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
home-slider-1024x576-StorytimewithFranklin_2916.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
210 KiB1 image is downloaded at several times the size a phone draws it, for example KCP_Horizontal_YellowBlue_RGB.jpeg at 2,000 px wide, shown at 294 px. Resized copies would save about 210 KiB.
About 1.1 g of CO₂ per visit
1.05 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.05 g of CO₂e: 126.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
2 checks passed
Every image has alt text
All 23 images in the HTML carry an alt attribute.
37 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (21 characters)
Your title is only 21 characters: “Home - Kids Can Press”. Between 30 and 65 characters leaves room to say what you do and for whom.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
86 internal links, 14 external
The homepage links to 86 pages on kidscanpress.com and 14 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://kidscanpress.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://kidscanpress.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Other pages
15 pages without a meta description
/products, /authors-illustrators, /picture-books, /non-fiction, /graphic-novel and /early-chapter-books and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages slow to respond
/authors-illustrators and /picture-books took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://kcplive.wpengine.com/wp-content/uploads/2021/11/book-bg.png.
5 small tap targets
5 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://www.kidscanpress.com/wp-content/themes/kidscanpress/style.css' from origin 'https:…”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
1 link through redirect chains
1 link go through two or more redirects, for example http://www.citizenkidcentral.com/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (kidscanpress.com).
Valid certificate (35 days left)
The certificate from Let's Encrypt · YE1 verifies for kidscanpress.com and is valid for another 35 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://kidscanpress.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 50 links work
All 50 links checked from your homepage (40 internal, 10 external) answered without errors.
Domain and trust
No CAA record
kidscanpress.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
kidscanpress.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 30 years old
30 yearskidscanpress.com was registered in Feb 1996 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.
Registered until Feb 2028
kidscanpress.com is registered until Feb 2028.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 71 words
The homepage has only about 71 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Return to Shop”.
2 calls to action
The homepage has 2 calls to action, for example “Contact Us” and “Return to Shop”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics and Meta Pixel.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.
DKIM signing found
A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- The footer still says © 2025.
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics
Company
- Founded
- 1973
- Headquarters
- Toronto
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 36 issues on kidscanpress.com, including 13 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.