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kitocrosby.com website review

Visit site (opens in a new tab)Reviewed 28 October 202642 issues · 106 checks

This review found 42 issues worth fixing on kitocrosby.com, 19 of them high impact, across 106 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.3 s2.9 sMay 9Oct 243.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.1 s
May 16, 20264.0 s
May 23, 20264.0 s
May 30, 20264.1 s
Jun 6, 20263.9 s
Jun 13, 20263.9 s
Jun 20, 20263.8 s
Jun 27, 20263.4 s
Jul 4, 20263.4 s
Jul 11, 20263.3 s
Jul 18, 20263.2 s
Jul 25, 20263.3 s
Aug 1, 20263.2 s
Aug 8, 20263.1 s
Aug 15, 20263.1 s
Aug 22, 20263.2 s
Aug 29, 20263.2 s
Sep 5, 20263.3 s
Sep 12, 20263.4 s
Sep 19, 20263.4 s
Sep 26, 20263.3 s
Oct 3, 20263.1 s
Oct 10, 20263.1 s
Oct 17, 20263.1 s
Oct 24, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
109 ms92 msMay 9Oct 24106 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202694 ms
May 16, 202695 ms
May 23, 2026101 ms
May 30, 2026106 ms
Jun 6, 2026104 ms
Jun 13, 2026106 ms
Jun 20, 2026105 ms
Jun 27, 202697 ms
Jul 4, 202699 ms
Jul 11, 202699 ms
Jul 18, 202697 ms
Jul 25, 2026103 ms
Aug 1, 2026105 ms
Aug 8, 2026104 ms
Aug 15, 2026104 ms
Aug 22, 2026101 ms
Aug 29, 2026100 ms
Sep 5, 2026103 ms
Sep 12, 2026103 ms
Sep 19, 2026107 ms
Sep 26, 2026106 ms
Oct 3, 2026103 ms
Oct 10, 2026104 ms
Oct 17, 2026103 ms
Oct 24, 2026106 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kitocrosby.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kitocrosby.com at 0.7 s0.7 s
  2. kitocrosby.com at 1.4 s1.4 s
  3. kitocrosby.com at 2.1 s2.1 s
  4. kitocrosby.com at 2.8 s2.8 s
  5. kitocrosby.com at 3.5 s3.5 s
  6. kitocrosby.com at 4.2 s4.2 s
  7. kitocrosby.com at 4.9 s4.9 s
  8. kitocrosby.com at 5.6 s5.6 s

kitocrosby.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix54
  • Reduce unused JavaScript

    2.7 s · 523 KiB

    About 523 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Render-blocking requests

    3.2 s

    42 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.2 s.

  • Reduce unused CSS

    1.3 s · 224 KiB

    About 224 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.3 s faster on a phone.

  • Use efficient cache lifetimes

    900 ms · 196 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (196 KiB).

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54 (desktop: 79). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hubspot and jQuery CDN and others), adding 956 KiB and 592 ms of main-thread time.

  • Improve image delivery

    400 ms · 134 KiB

    4 images could be 134 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

  • Google Tag Manager adds 387 ms

    387 ms

    Google Tag Manager costs a phone 387 ms of main-thread work and 648 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 157 ms. During a long task the page ignores taps.

  • Minify JavaScript

    120 ms · 31 KiB

    31 KiB could be saved by minifying JavaScript.

  • Minify CSS

    120 ms · 14 KiB

    14 KiB could be saved by minifying CSS.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 79 but mobile only 54. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.8 s

    4.8 s

    Real visitors wait 4.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user TTFB: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 12.2 s

    12.2 s

    The first text or image appears after 12.2 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 21.1 s

    21.1 s

    Your largest element takes 21.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 21.2 s

    21.2 s

    The page becomes fully interactive after 21.2 s. Good is under 3.8 s.

  • Speed Index: 12.2 s

    12.2 s

    Visually, the page fills in at 12.2 s (Speed Index). Good is under 3.4 s.

  • Real-user FCP: 2.8 s

    2.8 s

    Real visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 94 ms to 106 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 25% faster for real visitors

    -25%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.1 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 133 ms

    133 ms

    Scripts block the page for only 133 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 8.3 MB in 185 requests

    8.3 MB

    Your homepage downloads 8.3 MB in 185 requests on a phone: media 5.6 MB (2), scripts 1.3 MB (48) and fonts 569 KiB (25). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    40 KiB

    1 image is downloaded at several times the size a phone draws it, for example cmco_logo_gradient_transparent.png at 900 px wide, shown at 171 px. Resized copies would save about 40 KiB.

  • About 2.4 g of CO₂ per visit

    2.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.37 g of CO₂e: 283.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

9 to fixGoogle 7486
  • Orphan list items

    Some list items are not inside a list.

  • 14 tap targets too small

    14 tap targets are too small or too close together to hit reliably with a finger.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 32 images without alt text

    32 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (38 elements)

    All page content should be contained by landmarks: 38 elements on the page fail this check, rated moderate by axe-core.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 9 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7786
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 15 links with vague text

    15 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 6 links crawlers can't follow

    6 links have no real href, so search engines can't follow them.

  • 141 internal links, 26 external

    The homepage links to 141 pages on kitocrosby.com and 26 external pages.

7 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “CMCO is a global leader in lifting, rigging and securement, home to Kito, Crosby, Harrington, Gunnebo, Peerless and eep…”.

  • Title: 37 characters

    Your title is a healthy 37 characters: “CMCO | Lifting & Securement Solutions”.

  • Canonical URL set

    The canonical URL is https://kitocrosby.com/.

  • Structured data in place

    Structured data found: Brand, BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://kitocrosby.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (563 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (8 KiB, 42 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /gunnebo, whose canonical is /gunnebo-industries. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 7 pages without an H1

    /kito, /crosby, /harrington, /gunnebo, /peerless and /eepos and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    /community/bridges-to-prosperity took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 3 small tap targets

    3 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • 3 broken external links

    3 links to other sites are dead, for example https://www.cmco.com/en-us/about-us/lifting-for-the-troops (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (kitocrosby.com).

  • Valid certificate (34 days left)

    The certificate from Let's Encrypt · YE2 verifies for kitocrosby.com and is valid for another 34 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://kitocrosby.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • DNSSEC is off

    kitocrosby.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 4 years old

    4 years

    kitocrosby.com was registered in May 2022 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only godaddy.com, letsencrypt.org, pki.goog and globalsign.com to issue certificates for kitocrosby.com, so a mis-issued certificate from anyone else is refused.

  • Registered until May 2027

    kitocrosby.com is registered until May 2027.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 331 words of copy

    The homepage carries about 331 words of visible text.

2 checks passed
  • 11 calls to action

    The homepage has 11 calls to action, for example “Request On-Site Training”, “Order Training Materials” and “Contact”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and HubSpot.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_u.kitocrosby.com._spf.dmarcly.com include:spf.protection.outlook.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

  • 1 plugin is behind its latest release.woocommerce 2.7.0 → 11.2.1

Stack

CMS
WordPress 7.1.3
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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This review found 42 issues on kitocrosby.com, including 18 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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