Website review, no card needed
kijimea.it website review
Visit site (opens in a new tab)Reviewed 10 November 202633 issues · 88 checks
This review found 33 issues worth fixing on kijimea.it, 9 of them high impact, across 88 checks. The most urgent: 6,861 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #18,765 of 103,185 reviewed websitesbeats 77%
- #12,020 of 57,484 online storesbeats 73%
- #11,663 of 52,312 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.2 s |
| Nov 7, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 195 ms |
| May 30, 2026 | 195 ms |
| Jun 6, 2026 | 200 ms |
| Jun 13, 2026 | 205 ms |
| Jun 20, 2026 | 208 ms |
| Jun 27, 2026 | 210 ms |
| Jul 4, 2026 | 211 ms |
| Jul 11, 2026 | 209 ms |
| Jul 18, 2026 | 209 ms |
| Jul 25, 2026 | 208 ms |
| Aug 1, 2026 | 210 ms |
| Aug 8, 2026 | 211 ms |
| Aug 15, 2026 | 213 ms |
| Aug 22, 2026 | 212 ms |
| Aug 29, 2026 | 211 ms |
| Sep 5, 2026 | 211 ms |
| Sep 12, 2026 | 210 ms |
| Sep 19, 2026 | 210 ms |
| Sep 26, 2026 | 209 ms |
| Oct 3, 2026 | 208 ms |
| Oct 10, 2026 | 208 ms |
| Oct 17, 2026 | 208 ms |
| Oct 24, 2026 | 210 ms |
| Oct 31, 2026 | 211 ms |
| Nov 7, 2026 | 218 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
6,861 HTML elements
The page has 6,861 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused JavaScript
920 ms · 412 KiBAbout 412 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 920 ms faster on a phone.
Mobile performance score: 66
66/100Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
700 ms · 293 KiB20 files are served with short cache lifetimes, so returning visitors download them again (293 KiB).
Render-blocking requests
800 ms17 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
8 third-party services on the page
8 third-party services load with your homepage (Reviews.io, Klaviyo and Kameleoon and others), adding 992 KiB and 606 ms of main-thread time.
Improve image delivery
286 KiB13 images could be 286 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Klaviyo adds 118 ms
118 msKlaviyo costs a phone 118 ms of main-thread work and 342 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Duplicated JavaScript
150 ms · 75 KiB75 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 98 ms. During a long task the page ignores taps.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Reduce unused CSS
11 KiBAbout 11 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 36 ms
36 msYour server sent the HTML in 36 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 13.1 s
13.1 sThe page becomes fully interactive after 13.1 s. Good is under 3.8 s.
First Contentful Paint: 4.2 s
4.2 sThe first text or image appears after 4.2 s on a phone. Good is under 1.8 s.
Speed Index: 6.9 s
6.9 sVisually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 4.2 s
4.2 sYour largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Nel 2001, il Prof. J. Lederberg, già Premio Nobel per la me…”. Most of its time is element render delay (2.5 s).
Cumulative Layout Shift: 0.118
0.118The layout shifts by 0.118 while loading, so content jumps under the reader's thumb. Good is under 0.1.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 195 ms to 218 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 144 ms
144 msReal visitors wait 144 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.10
0.10For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 338 ms
338 msReal visitors wait 338 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 113 ms
113 msScripts block the page for only 113 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.6 MB in 266 requests
2.6 MBYour homepage downloads 2.6 MB in 266 requests on a phone: scripts 965 KiB (82), other files 840 KiB (106) and images 400 KiB (20). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Kijimea-K53A_Topshot-Kapseln-Online-Shop_1000x1000px_1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images below the first screen load straight away
2 images further down the page (49 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.8 g of CO₂ per visit
0.75 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 90.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 27 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
10 links crawlers can't follow
10 links have no real href, so search engines can't follow them.
55 internal links, 4 external
The homepage links to 55 pages on kijimea.it and 4 external pages.
7 checks passed
Meta description: 131 characters
Your meta description is 131 characters: “Scoprite il mondo dei prodotti Kijimea. Ordinate subito direttamente dal negozio online! Consegna a domicilio veloce e …”.
Title: 53 characters
Your title is a healthy 53 characters: “Kijimea Shop Online | Prodotti per un microbiota sano”.
Canonical URL set
The canonical URL is https://kijimea.it/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://kijimea.it/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,268 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://kijimea.it/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 linked pages hidden from search
https://kijimea.it/policies/privacy-policy, https://kijimea.it/pages/la-tua-lista-dei-desideri and https://kijimea.it/products/kijimea-regularis-plus-4 are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
11 pages without a meta description
https://kijimea.it/collections/tutti-i-prodotti, https://kijimea.it/products/kijimea-floracare, https://kijimea.it/pages/intervista-al-dr-gschwender, https://kijimea.it/blogs/guida, https://kijimea.it/pages/contact and https://kijimea.it/policies/terms-of-service and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.
6 pages without an H1
https://kijimea.it/collections/tutti-i-prodotti, https://kijimea.it/pages/intervista-al-dr-gschwender, https://kijimea.it/pages/contact, https://kijimea.it/pages/la-tua-lista-dei-desideri, https://kijimea.it/pages/valutazioni and https://kijimea.it/apps/tracciamento-ordine have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Uncaught SyntaxError: Identifier 'doRatingSnippetReq' has already been declared”.
3 distorted images
3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
2 checks passed
Tap targets are thumb-sized
18 of 19 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 393 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
A 8-field form
Your longest form asks for 8 fields (6 required). Every extra field lowers completion.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,185 words of copy
The homepage carries about 2,185 words of visible text.
3 checks passed
Analytics in place
Analytics detected: Microsoft Clarity and Hotjar.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Hotjar and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
27 other companies contacted
Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kijimea.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Triplewhale · Klaviyo Email Marketing Sms · Gdpr Cookie Consent · Reviews Co Uk Product And Merchant Review Collection · hello-charles.com · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Hotjar | Microsoft Clarity
- Hosting
- Shopify
Hiring
- Hiring
- 37 open roles
- Teams
- Online Marketing (9), Communications & Content (6), Business Development (5), E-Commerce (3)
- Job board
- ashby
- Careers page
- jobs.ashbyhq.com/kijimea (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on kijimea.it, including 15 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.