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kijimea.it website review

Visit site (opens in a new tab)Reviewed 10 November 202633 issues · 88 checks

This review found 33 issues worth fixing on kijimea.it, 9 of them high impact, across 88 checks. The most urgent: 6,861 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s2.1 sMay 23Nov 72.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.2 s
Oct 31, 20262.2 s
Nov 7, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
221 ms192 msMay 23Nov 7218 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026195 ms
May 30, 2026195 ms
Jun 6, 2026200 ms
Jun 13, 2026205 ms
Jun 20, 2026208 ms
Jun 27, 2026210 ms
Jul 4, 2026211 ms
Jul 11, 2026209 ms
Jul 18, 2026209 ms
Jul 25, 2026208 ms
Aug 1, 2026210 ms
Aug 8, 2026211 ms
Aug 15, 2026213 ms
Aug 22, 2026212 ms
Aug 29, 2026211 ms
Sep 5, 2026211 ms
Sep 12, 2026210 ms
Sep 19, 2026210 ms
Sep 26, 2026209 ms
Oct 3, 2026208 ms
Oct 10, 2026208 ms
Oct 17, 2026208 ms
Oct 24, 2026210 ms
Oct 31, 2026211 ms
Nov 7, 2026218 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kijimea.it (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kijimea.it at 0.4 s0.4 s
  2. kijimea.it at 0.8 s0.8 s
  3. kijimea.it at 1.1 s1.1 s
  4. kijimea.it at 1.5 s1.5 s
  5. kijimea.it at 1.9 s1.9 s
  6. kijimea.it at 2.3 s2.3 s
  7. kijimea.it at 2.6 s2.6 s
  8. kijimea.it at 3.0 s3.0 s

Speed

9 to fix66
  • 6,861 HTML elements

    The page has 6,861 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    920 ms · 412 KiB

    About 412 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 920 ms faster on a phone.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    700 ms · 293 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (293 KiB).

  • Render-blocking requests

    800 ms

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Reviews.io, Klaviyo and Kameleoon and others), adding 992 KiB and 606 ms of main-thread time.

  • Improve image delivery

    286 KiB

    13 images could be 286 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Klaviyo adds 118 ms

    118 ms

    Klaviyo costs a phone 118 ms of main-thread work and 342 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Duplicated JavaScript

    150 ms · 75 KiB

    75 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 98 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 36 ms

    36 ms

    Your server sent the HTML in 36 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Time to Interactive: 13.1 s

    13.1 s

    The page becomes fully interactive after 13.1 s. Good is under 3.8 s.

  • First Contentful Paint: 4.2 s

    4.2 s

    The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.9 s

    6.9 s

    Visually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 4.2 s

    4.2 s

    Your largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Nel 2001, il Prof. J. Lederberg, già Premio Nobel per la me…”. Most of its time is element render delay (2.5 s).

  • Cumulative Layout Shift: 0.118

    0.118

    The layout shifts by 0.118 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 195 ms to 218 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 144 ms

    144 ms

    Real visitors wait 144 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.10

    0.10

    For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 338 ms

    338 ms

    Real visitors wait 338 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 113 ms

    113 ms

    Scripts block the page for only 113 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix83
  • Page weight: 2.6 MB in 266 requests

    2.6 MB

    Your homepage downloads 2.6 MB in 266 requests on a phone: scripts 965 KiB (82), other files 840 KiB (106) and images 400 KiB (20). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Kijimea-K53A_Topshot-Kapseln-Online-Shop_1000x1000px_1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images below the first screen load straight away

    2 images further down the page (49 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.75 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 90.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9696
  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 27 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 10 links crawlers can't follow

    10 links have no real href, so search engines can't follow them.

  • 55 internal links, 4 external

    The homepage links to 55 pages on kijimea.it and 4 external pages.

7 checks passed
  • Meta description: 131 characters

    Your meta description is 131 characters: “Scoprite il mondo dei prodotti Kijimea. Ordinate subito direttamente dal negozio online! Consegna a domicilio veloce e …”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Kijimea Shop Online | Prodotti per un microbiota sano”.

  • Canonical URL set

    The canonical URL is https://kijimea.it/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://kijimea.it/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,268 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://kijimea.it/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 3 linked pages hidden from search

    https://kijimea.it/policies/privacy-policy, https://kijimea.it/pages/la-tua-lista-dei-desideri and https://kijimea.it/products/kijimea-regularis-plus-4 are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 11 pages without a meta description

    https://kijimea.it/collections/tutti-i-prodotti, https://kijimea.it/products/kijimea-floracare, https://kijimea.it/pages/intervista-al-dr-gschwender, https://kijimea.it/blogs/guida, https://kijimea.it/pages/contact and https://kijimea.it/policies/terms-of-service and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages without an H1

    https://kijimea.it/collections/tutti-i-prodotti, https://kijimea.it/pages/intervista-al-dr-gschwender, https://kijimea.it/pages/contact, https://kijimea.it/pages/la-tua-lista-dei-desideri, https://kijimea.it/pages/valutazioni and https://kijimea.it/apps/tracciamento-ordine have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Uncaught SyntaxError: Identifier 'doRatingSnippetReq' has already been declared”.

  • 3 distorted images

    3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    18 of 19 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 393 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 8-field form

    Your longest form asks for 8 fields (6 required). Every extra field lowers completion.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,185 words of copy

    The homepage carries about 2,185 words of visible text.

3 checks passed
  • Analytics in place

    Analytics detected: Microsoft Clarity and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Hotjar and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kijimea.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Triplewhale · Klaviyo Email Marketing Sms · Gdpr Cookie Consent · Reviews Co Uk Product And Merchant Review Collection · hello-charles.com · Swym Wishlist Plus

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Hotjar | Microsoft Clarity
Hosting
Shopify

Hiring

Hiring
37 open roles
Teams
Online Marketing (9), Communications & Content (6), Business Development (5), E-Commerce (3)
Job board
ashby

Upkeep, stack, hiring and company data from programmable.info

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This review found 33 issues on kijimea.it, including 15 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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kijimea.it website review: scores and fixes | Programmable