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kijimea.nl website review

Visit site (opens in a new tab)Reviewed 7 November 202634 issues · 78 checks

This review found 34 issues worth fixing on kijimea.nl, 9 of them high impact, across 78 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.3 sMay 16Aug 291.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.6 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kijimea.nl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kijimea.nl at 1.4 s1.4 s
  2. kijimea.nl at 2.9 s2.9 s
  3. kijimea.nl at 4.3 s4.3 s
  4. kijimea.nl at 5.8 s5.8 s
  5. kijimea.nl at 7.2 s7.2 s
  6. kijimea.nl at 8.7 s8.7 s
  7. kijimea.nl at 10.1 s10.1 s
  8. kijimea.nl at 11.6 s11.6 s

Speed

9 to fix74
  • Render-blocking requests

    1.5 s

    24 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • 8,967 HTML elements

    The page has 8,967 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.7 s

    A phone's processor spends 4.7 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 74

    74/100

    Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Reviews.io, Klaviyo and Shopify and others), adding 1.2 MB and 563 ms of main-thread time.

  • Reduce unused JavaScript

    300 ms · 374 KiB

    About 374 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Improve image delivery

    450 ms · 134 KiB

    8 images could be 134 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Reviews.io adds 303 ms

    303 ms

    Reviews.io costs a phone 303 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 129 ms

    129 ms

    Klaviyo costs a phone 129 ms of main-thread work and 342 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    200 ms · 243 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (243 KiB).

  • Reduce unused CSS

    150 ms · 27 KiB

    About 27 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 14 KiB

    14 KiB could be saved by minifying JavaScript.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 108 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix70
  • Time to Interactive: 12.5 s

    12.5 s

    The page becomes fully interactive after 12.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.7 s

    4.7 s

    Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “In 2001 introduceerde professor J. Lederberg, die bijna 50 …”.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.13

    0.13

    The layout shifts by 0.13 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Speed Index: 3.1 s

    3.1 s

    Visually, the page fills in at 3.1 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 126 ms

    126 ms

    Scripts block the page for only 126 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix83
  • Page weight: 3.1 MB in 415 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 415 requests on a phone: other files 1.5 MB (260), scripts 946 KiB (84) and images 262 KiB (15). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Kijimea-K53A_Topshot-Kapseln-Online-Shop_1000x1000px_1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images below the first screen load straight away

    3 images further down the page (67 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.88 g of CO₂e: 105.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9196
  • Images must have alternative text (2 elements)

    Images must have alternative text: 2 elements on the page fail this check, rated critical by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (5 elements).

1 checks passed
  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8588
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 44 internal links, 4 external

    The homepage links to 44 pages on kijimea.nl and 4 external pages.

7 checks passed
  • Meta description: 120 characters

    Your meta description is 120 characters: “Ontdek het productassortiment van Kijimea. Bestel nu direct in de online shop! Snelle en gemakkelijke levering aan huis.”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Kijimea Onlineshop | Produits des experts en microbiologie”.

  • Canonical URL set

    The canonical URL is https://kijimea.nl/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://kijimea.nl/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,158 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://kijimea.nl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix70
  • 1 linked page hidden from search

    https://kijimea.nl/policies/privacy-policy is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages share a title

    https://kijimea.nl/collections/tous-les-produits and https://kijimea.nl/collections/onze-producten all use the title “Onze producten | Produits des experts en microbiologie”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 12 pages without a meta description

    https://kijimea.nl/collections/tous-les-produits, https://kijimea.nl/products/kijimea-floracare, https://kijimea.nl/pages/interview-met-de-expert, https://kijimea.nl/policies/terms-of-service, https://kijimea.nl/policies/refund-policy and https://kijimea.nl/policies/privacy-policy and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://kijimea.nl/collections/tous-les-produits, whose canonical is https://kijimea.nl/collections/onze-producten. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 5 pages without an H1

    https://kijimea.nl/collections/tous-les-produits, https://kijimea.nl/collections/onze-producten, https://kijimea.nl/pages/beoordelingen, https://kijimea.nl/apps/zending-volgen and https://kijimea.nl/pages/data-sharing-opt-out have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

2 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'length')”.

  • 3 distorted images

    3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    94 of 95 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 11 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 8-field form

    Your longest form asks for 8 fields (6 required). Every extra field lowers completion.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,292 words of copy

    The homepage carries about 1,292 words of visible text.

2 checks passed
  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kijimea.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Klaviyo Email Marketing Sms · Triplewhale · Gdpr Cookie Consent · Reviews Co Uk Product And Merchant Review Collection

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Hiring

Hiring
37 open roles
Teams
Online Marketing (9), Communications & Content (6), Business Development (5), E-Commerce (3)
Job board
ashby

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 34 issues on kijimea.nl, including 14 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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