kindofbalanced.com website review

17 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

Your mobile performance score is 83. Pages that score under 90 lose visitors before the first paint.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

4 third-party services load with your homepage (Shopify, shop.app and Instagram and others), adding 2.0 MB and 267 ms of main-thread time.

A phone's processor spends 4.0 s on main-thread work while loading, 710 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 261 ms of main-thread work and 682 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 307 KiB of JavaScript is downloaded but never used on this page.

The page has 1,766 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Instagram costs a phone 0 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 24 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

9 files are served with short cache lifetimes, so returning visitors download them again (138 KiB).

3 long tasks block the main thread while loading, the longest for 87 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 9.8 s. Good is under 3.8 s.

Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

Your largest element takes 3.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Your homepage downloads 4.6 MB in 349 requests on a phone: images 2.7 MB (44), other files 999 KiB (170) and scripts 784 KiB (101). Under 2 MB keeps phones on slow connections fast.

crissini-ana-banner-mobil.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.32 g of CO₂e: 157.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

5 tap targets are too small or too close together to hit reliably with a finger.

ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

35 visible links have no text or label, so screen readers cannot say where they go.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 83 pages on kindofbalanced.com and 13 external pages.

https://kindofbalanced.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://kindofbalanced.com/discount/welcome10 declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

https://kindofbalanced.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/ and https://kindofbalanced.com/discount/welcome10 all use the title “Kind of Balanced | Hem Sağlıklı, Hem Keyifli”. Search engines can't tell which page to show for a search, so each competes with the others.

https://kindofbalanced.com/pages/i%CC%87letisim, https://kindofbalanced.com/collections/tum-urunler, https://kindofbalanced.com/collections/cookies, https://kindofbalanced.com/collections/grissini, https://kindofbalanced.com/collections/poppini and https://kindofbalanced.com/collections/cikolatalar and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://kindofbalanced.com/collections/tum-urunler, https://kindofbalanced.com/collections/cookies, https://kindofbalanced.com/collections/grissini, https://kindofbalanced.com/collections/poppini, https://kindofbalanced.com/collections/cikolatalar and https://kindofbalanced.com/collections/atistirmalik and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://kindofbalanced.com/apps/wishlist has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 337 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.