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kingtaco.com website review

Visit site (opens in a new tab)Reviewed 3 November 202635 issues · 79 checks

This review found 35 issues worth fixing on kingtaco.com, 12 of them high impact, across 79 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.7 sMay 16Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
89 ms79 msMay 16Oct 3180 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202686 ms
May 23, 202686 ms
May 30, 202686 ms
Jun 6, 202687 ms
Jun 13, 202687 ms
Jun 20, 202687 ms
Jun 27, 202688 ms
Jul 4, 202687 ms
Jul 11, 202687 ms
Jul 18, 202687 ms
Jul 25, 202685 ms
Aug 1, 202683 ms
Aug 8, 202682 ms
Aug 15, 202680 ms
Aug 22, 202680 ms
Aug 29, 202681 ms
Sep 5, 202683 ms
Sep 12, 202683 ms
Sep 19, 202684 ms
Sep 26, 202680 ms
Oct 3, 202680 ms
Oct 10, 202680 ms
Oct 17, 202680 ms
Oct 24, 202681 ms
Oct 31, 202680 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kingtaco.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kingtaco.com at 0.4 s0.4 s
  2. kingtaco.com at 0.8 s0.8 s
  3. kingtaco.com at 1.1 s1.1 s
  4. kingtaco.com at 1.5 s1.5 s
  5. kingtaco.com at 1.9 s1.9 s
  6. kingtaco.com at 2.3 s2.3 s
  7. kingtaco.com at 2.6 s2.6 s
  8. kingtaco.com at 3.0 s3.0 s

Speed

7 to fix57
  • Improve image delivery

    1.6 s · 8.3 MB

    7 images could be 8.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.

  • Render-blocking requests

    2.4 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

  • Reduce unused CSS

    900 ms · 201 KiB

    About 201 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    450 ms · 223 KiB

    About 223 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Font display

    350 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 350 ms).

  • FontAwesome CDN adds 8 ms

    8 ms

    FontAwesome CDN costs a phone 8 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Accessibe Accessibility Overlay, FontAwesome CDN and Google Fonts), adding 633 KiB and 189 ms of main-thread time.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 215 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 13 KiB

    13 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 342 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 34.5 s

    34.5 s

    The page becomes fully interactive after 34.5 s. Good is under 3.8 s.

  • Speed Index: 13.5 s

    13.5 s

    Visually, the page fills in at 13.5 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 7.5 s

    7.5 s

    Your largest element takes 7.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.121

    0.121

    The layout shifts by 0.121 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 86 ms to 80 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 80 ms

    80 ms

    Real visitors wait 80 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 97 ms

    97 ms

    Scripts block the page for only 97 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 11.0 MB in 39 requests

    11.0 MB

    Your homepage downloads 11.0 MB in 39 requests on a phone: images 9.9 MB (8), scripts 455 KiB (8) and fonts 431 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 3 images in older formats

    3 images (151 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (53 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 3.1 g of CO₂ per visit

    3.13 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.13 g of CO₂e: 375.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 7892
  • Invalid ARIA attributes

    2 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 6 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9281
  • Title is short (16 characters)

    Your title is only 16 characters: “Home - King Taco”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 4 H1 headlines

    There are 4 <h1> headlines (“Home”, “Authentic flavor, since day one.” and “Las Vegas,”). One clear main headline is easier for people and search engines.

  • Meta description is long (297 characters)

    Your meta description is 297 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 18 internal links, 27 external

    The homepage links to 18 pages on kingtaco.com and 27 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://kingtaco.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://kingtaco.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (279 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://kingtaco.com/llms.txt (21 KiB, 89 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix86
  • 4 pages share 2 titles

    https://kingtaco.com/locations-2-0 and https://kingtaco.com/locations all use the title “Locations - King Taco”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages share a meta description

    https://kingtaco.com/locations-2-0 and https://kingtaco.com/locations use the same meta description. A description written for each page earns more clicks.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://kingtaco.com/history, whose canonical is https://kingtaco.com/history-2. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 12 pages slow to respond

    https://kingtaco.com/menu, https://kingtaco.com/locations-2-0, https://kingtaco.com/history-2, https://kingtaco.com/2026/10/28/from-la-with-love-king-taco-heads-to-las-vegas, https://kingtaco.com/history and https://kingtaco.com/reach-out and 6 others took over 3 s to send their HTML from our server.

  • 12 internal pages checked

    We fetched 12 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 12 pages we checked loaded without an error.

  • Every page has a meta description

    All 12 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 4 small tap targets

    4 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://use.fontawesome.com/releases/v6.7.2/css/all.css?ver=7.9' from origin 'https://king…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 288 words of copy

    The homepage carries about 288 words of visible text.

2 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Shop”, “Shop now” and “Learn more”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kingtaco.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Hosting
GoDaddy

Hiring

Hiring
7 open roles
Job board
careers page

Company

Founded
1974
Headquarters
Los Angeles

Upkeep, stack, hiring and company data from programmable.info

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