kippbrothers.com website review

Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

About 107 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 480 ms faster on a phone.

4 third-party services load with your homepage (faire.com, Shopify and shop.app and others), adding 1.2 MB and 463 ms of main-thread time.

faire.com costs a phone 392 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

3 long tasks block the main thread while loading, the longest for 333 ms. During a long task the page ignores taps.

The page has 1,881 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

4 images could be 56 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

About 123 KiB of CSS is downloaded but never applied on this page.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

6 KiB could be saved by minifying CSS.

3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

Your largest element takes 10.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Mother's Day”.

The page becomes fully interactive after 10.3 s. Good is under 3.8 s.

Visually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 299 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.5 MB in 159 requests on a phone: other files 731 KiB (88), images 697 KiB (14) and scripts 587 KiB (34). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (25 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.71 g of CO₂e: 85.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 frame has no title, so screen-reader users cannot tell what it contains.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

Your title is only 13 characters: “Kipp Brothers”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 318 characters; Google truncates after about 160, so the end of your pitch is cut.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 574 pages on kippbrothers.com and 11 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://kippbrothers.com/collections/all-products, https://kippbrothers.com/collections/shop-by/Shop-By, https://kippbrothers.com/collections/events/Holidays, https://kippbrothers.com/collections/christmas/Christmas, https://kippbrothers.com/collections/cinco-de-mayo/Cinco-De-Mayo and https://kippbrothers.com/collections/day-of-the-dead/Day-of-the-Dead and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 12 pages by a URL that isn't their canonical one, for example https://kippbrothers.com/collections/shop-by/Shop-By, whose canonical is https://kippbrothers.com/collections/shop-by. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

3 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

1 error was logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 122 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.