kipukauppa.com website review

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

8 images could be 183 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

6 files are served with short cache lifetimes, so returning visitors download them again (149 KiB).

About 51 KiB of JavaScript is downloaded but never used on this page.

8 third-party services load with your homepage (Shopify, ahrefs.com and Cloudflare CDN and others), adding 378 KiB and 2 ms of main-thread time.

About 28 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

5 KiB could be saved by minifying CSS.

Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

34 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 205 ms to 211 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

By the Sustainable Web Design model, a visit to your homepage emits about 0.31 g of CO₂e: 37.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element hidden from screen readers can still receive keyboard focus.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

Your meta description is 253 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 114 pages on kipukauppa.com and 10 external pages.

https://kipukauppa.com/collections/paljasjalkakengat-kesaan, https://kipukauppa.com/collections/paljasjalkamaiharit, https://kipukauppa.com/collections/pohjalliset-paljasjalkakenkiin and https://kipukauppa.com/collections/paljasjalka-varvassukat have no meta description, so Google writes the search snippet from whatever text it finds.

https://kipukauppa.com/collections/paljasjalkakengat has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Shopify is not defined HeaderSection.init (https://kipukauppa.com/cdn/shop/t/208/assets/theme.js?v=40674636440799271171…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 264 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.