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kirken.no website review
Visit site (opens in a new tab)Reviewed 28 October 202633 issues · 85 checks
This review found 33 issues worth fixing on kirken.no, 10 of them high impact, across 85 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 764 ms |
| May 16, 2026 | 770 ms |
| May 23, 2026 | 780 ms |
| May 30, 2026 | 788 ms |
| Jun 6, 2026 | 790 ms |
| Jun 13, 2026 | 797 ms |
| Jun 20, 2026 | 796 ms |
| Jun 27, 2026 | 805 ms |
| Jul 4, 2026 | 818 ms |
| Jul 11, 2026 | 842 ms |
| Jul 18, 2026 | 873 ms |
| Jul 25, 2026 | 886 ms |
| Aug 1, 2026 | 888 ms |
| Aug 8, 2026 | 868 ms |
| Aug 15, 2026 | 844 ms |
| Aug 22, 2026 | 823 ms |
| Aug 29, 2026 | 813 ms |
| Sep 5, 2026 | 807 ms |
| Sep 12, 2026 | 830 ms |
| Sep 19, 2026 | 833 ms |
| Sep 26, 2026 | 840 ms |
| Oct 3, 2026 | 841 ms |
| Oct 10, 2026 | 800 ms |
| Oct 17, 2026 | 835 ms |
| Oct 24, 2026 | 890 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 157 ms |
| May 16, 2026 | 157 ms |
| May 23, 2026 | 157 ms |
| May 30, 2026 | 158 ms |
| Jun 6, 2026 | 160 ms |
| Jun 13, 2026 | 161 ms |
| Jun 20, 2026 | 161 ms |
| Jun 27, 2026 | 161 ms |
| Jul 4, 2026 | 162 ms |
| Jul 11, 2026 | 162 ms |
| Jul 18, 2026 | 162 ms |
| Jul 25, 2026 | 162 ms |
| Aug 1, 2026 | 162 ms |
| Aug 8, 2026 | 162 ms |
| Aug 15, 2026 | 162 ms |
| Aug 22, 2026 | 162 ms |
| Aug 29, 2026 | 161 ms |
| Sep 5, 2026 | 161 ms |
| Sep 12, 2026 | 161 ms |
| Sep 19, 2026 | 160 ms |
| Sep 26, 2026 | 160 ms |
| Oct 3, 2026 | 160 ms |
| Oct 10, 2026 | 161 ms |
| Oct 17, 2026 | 161 ms |
| Oct 24, 2026 | 161 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
2.7 s · 581 KiB37 files are served with short cache lifetimes, so returning visitors download them again (581 KiB).
Render-blocking requests
2.8 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.
Mobile performance score: 65
65/100Your mobile performance score is 65 (desktop: 97). Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
300 ms · 46 KiBAbout 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Reduce unused JavaScript
300 ms · 45 KiBAbout 45 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
1,966 HTML elements
The page has 1,966 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
150 ms · 159 KiB6 images could be 159 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Minify CSS
150 ms · 11 KiB11 KiB could be saved by minifying CSS.
Minify JavaScript
150 ms · 11 KiB11 KiB could be saved by minifying JavaScript.
Legacy JavaScript
150 ms · 9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
3 third-party services on the page
3 third-party services load with your homepage (azure.com, Matomo and cookieinformation.com), adding 136 KiB and 122 ms of main-thread time.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 52 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Phones get a much slower page than desktops
Desktop scores 97 but mobile only 65. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 0.5 s
A phone's processor spends 0.5 s on main-thread work while loading, 153 ms of it running JavaScript. That is comfortably low.
Server response: 24 ms
24 msYour server sent the HTML in 24 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 7.0 s
7.0 sYour largest element takes 7.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Den norske kirke Finn menighet Søk etter innhold Finn menig…”.
First Contentful Paint: 3.7 s
3.7 sThe first text or image appears after 3.7 s on a phone. Good is under 1.8 s.
Speed Index: 5.6 s
5.6 sVisually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 7.0 s
7.0 sThe page becomes fully interactive after 7.0 s. Good is under 3.8 s.
10 images without width and height
10 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 157 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 160 ms
160 msReal visitors wait 160 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 439 ms
439 msReal visitors wait 439 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
1 image far larger than shown
98 KiB1 image is downloaded at several times the size a phone draws it, for example pynt til høsttakkefest foto hans jakob heimvoll.jpeg at 1,920 px wide, shown at 390 px. Resized copies would save about 98 KiB.
1 image in older formats
1 image (156 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.3 g of CO₂ per visit
0.31 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.31 g of CO₂e: 37.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Page weight: 1.1 MB in 44 requests
1.1 MBYour homepage downloads 1.1 MB in 44 requests on a phone: fonts 385 KiB (5), images 383 KiB (12) and scripts 276 KiB (21). That is a lean page.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Elements must only use permitted ARIA attributes (4 elements)
Elements must only use permitted ARIA attributes: 4 elements on the page fail this check, rated serious by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (51 characters)
Your meta description is only 51 characters: “Den norske kirke, Den norske kyrkja, kirken, kyrkja”. 70 to 160 characters is enough to sell the click.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
63 internal links, 8 external
The homepage links to 63 pages on kirken.no and 8 external pages.
4 checks passed
One H1 headline
Your main headline reads: “Den norske kirke”.
Title: 38 characters
Your title is a healthy 38 characters: “Startside kirken.no - Den norske kirke”.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.kirken.no/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
24%A phone browser shows 2,319 words, but the HTML your server sends has only 556. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.kirken.no/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
1 linked page hidden from search
https://www.kirken.no/nb-NO/bli-med/bli-med-i-den-norske-kirke is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a title
/ and https://www.kirken.no/nb-NO all use the title “Startside kirken.no - Den norske kirke”. Search engines can't tell which page to show for a search, so each competes with the others.
7 pages without a meta description
https://www.kirken.no/nb-NO/om-kirken/slik-styres-kirken/samisk-kirkeliv, https://www.kirken.no/nb-NO/om-kirken/die-norwegische-kirche, https://www.kirken.no/nb-NO/om-den-norske-kirke, https://www.kirken.no/nb-NO/min-side, https://www.kirken.no/nb-NO/bli-med/bli-med-i-den-norske-kirke and https://www.kirken.no/nb-NO/dap-i-den-norske-kirke/tvilling-d%C3%A5p and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages slow to respond
https://www.kirken.no/nb-NO/om-kirken/kontakt-oss/varsling, https://www.kirken.no/nb-NO/bli-med/bli-med-i-den-norske-kirke and https://www.kirken.no/nb-NO/om-kirken/aktuelt/2026/kirker%C3%A5dsm%C3%B8te%20oktober%202026 took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
25 small tap targets
25 of 54 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Connecting to 'https://norwayeast-0.in.applicationinsights.azure.com//v2/track' violates the following Content Security…”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 6 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,319 words of copy
The homepage carries about 2,319 words of visible text.
2 checks passed
2 short forms
2 short forms (4 fields at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kirken.no, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Hosting
- Episerver
Company
- Employees
- 1,863
- Founded
- 1537
- Headquarters
- Oslo Municipality
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on kirken.no, including 11 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.