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kirken.no website review

Visit site (opens in a new tab)Reviewed 28 October 202633 issues · 85 checks

This review found 33 issues worth fixing on kirken.no, 10 of them high impact, across 85 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
909 ms745 msMay 9Oct 24890 ms
Show as table
DateReal-visitor load time (LCP)
May 9, 2026764 ms
May 16, 2026770 ms
May 23, 2026780 ms
May 30, 2026788 ms
Jun 6, 2026790 ms
Jun 13, 2026797 ms
Jun 20, 2026796 ms
Jun 27, 2026805 ms
Jul 4, 2026818 ms
Jul 11, 2026842 ms
Jul 18, 2026873 ms
Jul 25, 2026886 ms
Aug 1, 2026888 ms
Aug 8, 2026868 ms
Aug 15, 2026844 ms
Aug 22, 2026823 ms
Aug 29, 2026813 ms
Sep 5, 2026807 ms
Sep 12, 2026830 ms
Sep 19, 2026833 ms
Sep 26, 2026840 ms
Oct 3, 2026841 ms
Oct 10, 2026800 ms
Oct 17, 2026835 ms
Oct 24, 2026890 ms
Real-visitor tap response (INP)75th percentile, phones
163 ms156 msMay 9Oct 24161 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026157 ms
May 16, 2026157 ms
May 23, 2026157 ms
May 30, 2026158 ms
Jun 6, 2026160 ms
Jun 13, 2026161 ms
Jun 20, 2026161 ms
Jun 27, 2026161 ms
Jul 4, 2026162 ms
Jul 11, 2026162 ms
Jul 18, 2026162 ms
Jul 25, 2026162 ms
Aug 1, 2026162 ms
Aug 8, 2026162 ms
Aug 15, 2026162 ms
Aug 22, 2026162 ms
Aug 29, 2026161 ms
Sep 5, 2026161 ms
Sep 12, 2026161 ms
Sep 19, 2026160 ms
Sep 26, 2026160 ms
Oct 3, 2026160 ms
Oct 10, 2026161 ms
Oct 17, 2026161 ms
Oct 24, 2026161 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kirken.no (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kirken.no at 0.4 s0.4 s
  2. kirken.no at 0.8 s0.8 s
  3. kirken.no at 1.1 s1.1 s
  4. kirken.no at 1.5 s1.5 s
  5. kirken.no at 1.9 s1.9 s
  6. kirken.no at 2.3 s2.3 s
  7. kirken.no at 2.6 s2.6 s
  8. kirken.no at 3.0 s3.0 s

Speed

6 to fix65
  • Use efficient cache lifetimes

    2.7 s · 581 KiB

    37 files are served with short cache lifetimes, so returning visitors download them again (581 KiB).

  • Render-blocking requests

    2.8 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65 (desktop: 97). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    300 ms · 46 KiB

    About 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused JavaScript

    300 ms · 45 KiB

    About 45 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 1,966 HTML elements

    The page has 1,966 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    150 ms · 159 KiB

    6 images could be 159 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify CSS

    150 ms · 11 KiB

    11 KiB could be saved by minifying CSS.

  • Minify JavaScript

    150 ms · 11 KiB

    11 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    150 ms · 9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 3 third-party services on the page

    3 third-party services load with your homepage (azure.com, Matomo and cookieinformation.com), adding 136 KiB and 122 ms of main-thread time.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 52 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Phones get a much slower page than desktops

    Desktop scores 97 but mobile only 65. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.5 s

    A phone's processor spends 0.5 s on main-thread work while loading, 153 ms of it running JavaScript. That is comfortably low.

  • Server response: 24 ms

    24 ms

    Your server sent the HTML in 24 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 7.0 s

    7.0 s

    Your largest element takes 7.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Den norske kirke Finn menighet Søk etter innhold Finn menig…”.

  • First Contentful Paint: 3.7 s

    3.7 s

    The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

  • Speed Index: 5.6 s

    5.6 s

    Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 7.0 s

    7.0 s

    The page becomes fully interactive after 7.0 s. Good is under 3.8 s.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 157 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 160 ms

    160 ms

    Real visitors wait 160 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 439 ms

    439 ms

    Real visitors wait 439 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix90
  • 1 image far larger than shown

    98 KiB

    1 image is downloaded at several times the size a phone draws it, for example pynt til høsttakkefest foto hans jakob heimvoll.jpeg at 1,920 px wide, shown at 390 px. Resized copies would save about 98 KiB.

  • 1 image in older formats

    1 image (156 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.3 g of CO₂ per visit

    0.31 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.31 g of CO₂e: 37.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 1.1 MB in 44 requests

    1.1 MB

    Your homepage downloads 1.1 MB in 44 requests on a phone: fonts 385 KiB (5), images 383 KiB (12) and scripts 276 KiB (21). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 8693
  • Elements must only use permitted ARIA attributes (4 elements)

    Elements must only use permitted ARIA attributes: 4 elements on the page fail this check, rated serious by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9284
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (51 characters)

    Your meta description is only 51 characters: “Den norske kirke, Den norske kyrkja, kirken, kyrkja”. 70 to 160 characters is enough to sell the click.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 63 internal links, 8 external

    The homepage links to 63 pages on kirken.no and 8 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Den norske kirke”.

  • Title: 38 characters

    Your title is a healthy 38 characters: “Startside kirken.no - Den norske kirke”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.kirken.no/sitemap.xml.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    24%

    A phone browser shows 2,319 words, but the HTML your server sends has only 556. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.kirken.no/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

3 to fix80
  • 1 linked page hidden from search

    https://www.kirken.no/nb-NO/bli-med/bli-med-i-den-norske-kirke is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages share a title

    / and https://www.kirken.no/nb-NO all use the title “Startside kirken.no - Den norske kirke”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 7 pages without a meta description

    https://www.kirken.no/nb-NO/om-kirken/slik-styres-kirken/samisk-kirkeliv, https://www.kirken.no/nb-NO/om-kirken/die-norwegische-kirche, https://www.kirken.no/nb-NO/om-den-norske-kirke, https://www.kirken.no/nb-NO/min-side, https://www.kirken.no/nb-NO/bli-med/bli-med-i-den-norske-kirke and https://www.kirken.no/nb-NO/dap-i-den-norske-kirke/tvilling-d%C3%A5p and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages slow to respond

    https://www.kirken.no/nb-NO/om-kirken/kontakt-oss/varsling, https://www.kirken.no/nb-NO/bli-med/bli-med-i-den-norske-kirke and https://www.kirken.no/nb-NO/om-kirken/aktuelt/2026/kirker%C3%A5dsm%C3%B8te%20oktober%202026 took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6985
  • 25 small tap targets

    25 of 54 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Connecting to 'https://norwayeast-0.in.applicationinsights.azure.com//v2/track' violates the following Content Security…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 6 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,319 words of copy

    The homepage carries about 2,319 words of visible text.

2 checks passed
  • 2 short forms

    2 short forms (4 fields at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kirken.no, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Hosting
Episerver

Company

Employees
1,863
Founded
1537
Headquarters
Oslo Municipality

Upkeep, stack, hiring and company data from programmable.info

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