kitbashkingdom.com website review

16 images could be 478 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.5 s faster on a phone.

Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

About 27 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

2 third-party services load with your homepage (Shopify and shop.app), adding 146 KiB and 17 ms of main-thread time.

4 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 6.5 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.9 MB in 239 requests on a phone: images 1.5 MB (35), other files 767 KiB (95) and scripts 325 KiB (99). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.82 g of CO₂e: 97.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 elements hidden from screen readers can still receive keyboard focus.

Scrollable region must have keyboard access: 5 elements on the page fail this check, rated serious by axe-core.

2 images have no alt text, which hurts accessibility and image search.

7 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h3 → h5, h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 15 characters: “Kitbash Kingdom”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 55 pages on kitbashkingdom.com and 3 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://kitbashkingdom.com/collections/sci-fi-products, https://kitbashkingdom.com/collections/fantasy, https://kitbashkingdom.com/collections/free-files, https://kitbashkingdom.com/collections, https://kitbashkingdom.com/collections/the-depths-of-talonreach and https://kitbashkingdom.com/collections/ruins-of-the-blighted-dead and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://kitbashkingdom.com/collections/sci-fi-products, https://kitbashkingdom.com/collections/fantasy, https://kitbashkingdom.com/collections/free-files, https://kitbashkingdom.com/collections, https://kitbashkingdom.com/collections/the-depths-of-talonreach and https://kitbashkingdom.com/collections/ziggurat-of-the-death-crystal and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 146 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.