kitchenaid.com.au website review

43 files are served with short cache lifetimes, so returning visitors download them again (7.2 MB).

2 images could be 403 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.

A phone's processor spends 5.5 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 4,024 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 628 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 820 ms faster on a phone.

About 164 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 980 ms faster on a phone.

Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (VWO, Google Tag Manager and insightech.com and others), adding 854 KiB and 898 ms of main-thread time.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

10 long tasks block the main thread while loading, the longest for 244 ms. During a long task the page ignores taps.

Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

5 KiB could be saved by minifying JavaScript.

Your largest element takes 14.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “KitchenAid stand mixer - baking cookies at home”.

The page becomes fully interactive after 20.6 s. Good is under 3.8 s.

Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 195 ms to 279 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Scripts block taps and scrolling for 534 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 9.9 MB in 290 requests on a phone: media 5.3 MB (2), images 1.9 MB (43) and scripts 1.3 MB (84). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (63 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 2.82 g of CO₂e: 338.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 elements use ARIA attributes their role does not allow, which confuses screen readers.

1 button has no accessible name, so screen readers announce just “button”.

5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

31 images have no alt text, which hurts accessibility and image search.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

33 form fields have no label, so screen readers announce an empty box and autofill guesses.

24 visible links have no text or label, so screen readers cannot say where they go.

1 element has a tabindex above 0, which scrambles the keyboard order.

25 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 347 pages on kitchenaid.com.au and 9 external pages.

https://kitchenaid.com.au/pages/returns-policy and https://kitchenaid.com.au/a/gc/gift-card have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://kitchenaid.com.au/blogs/kitchenthusiast/tagged/blog-category-hints-tips, whose canonical is https://kitchenaid.com.au/blogs/kitchenthusiast/tagged/blog-category-blog. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://kitchenaid.com.au/a/gc/gift-card has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 135 found) and read each the way a search engine does.

4 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=283019157&tm=gtm002&Ver=2&mid=79812086-fe6f-4d96-9520-336ecdf94247&bo=1&sid=04684210d82c11f185b13d4dd282476f&vid=04687310d82c11f1b5ae63b651981b6a&vids=1&msclkid=N&gtm_.

5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 623 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 28 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.