kiwi.com website review

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 85. Pages that score under 90 lose visitors before the first paint.

The page goes through 1 redirect before it starts loading, costing about 755 ms. Link and advertise the final URL directly.

About 468 KiB of JavaScript is downloaded but never used on this page.

Google Tag Manager costs a phone 378 ms of main-thread work and 424 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 3.4 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 1,827 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

6 third-party services load with your homepage (Google Tag Manager, Forter and iPerceptions and others), adding 682 KiB and 438 ms of main-thread time.

The HTML itself could arrive about 200 ms sooner: redirects, a slow server response or missing compression delay everything after it.

9 long tasks block the main thread while loading, the longest for 189 ms. During a long task the page ignores taps.

5 images could be 81 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

11 files are served with short cache lifetimes, so returning visitors download them again (54 KiB).

Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 18.5 s. Good is under 3.8 s.

Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 414 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

For real visitors the layout shifts by 0.20 (75th percentile). Good is under 0.1.

Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.

Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 367 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 352 ms to 379 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.0 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.3 MB in 144 requests on a phone: scripts 1.9 MB (76), images 913 KiB (24) and HTML 230 KiB (2). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 113.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 16 characters: “Client Challenge”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://www.kiwi.com/sitemap.xml, so Google discovers your pages only by following links.

There is no robots.txt at kiwi.com/robots.txt, the first file search crawlers ask for.

The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.kiwi.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

3 errors were logged to the browser console during Google's test (“A required part of this site could not load. This may be due to a browser extension, network issues…”).

Chrome logged issues while loading the page (“Cookie”).

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 35 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.