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kiwicollection.com website review
Visit site (opens in a new tab)Reviewed 21 October 202653 issues · 98 checks
This review found 53 issues worth fixing on kiwicollection.com, 28 of them high impact, across 98 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 4.9 s |
| May 9, 2026 | 5.1 s |
| May 16, 2026 | 5.5 s |
| May 23, 2026 | 5.6 s |
| May 30, 2026 | 5.7 s |
| Jun 6, 2026 | 5.6 s |
| Jun 13, 2026 | 5.1 s |
| Jun 20, 2026 | 4.4 s |
| Jun 27, 2026 | 4.3 s |
| Jul 4, 2026 | 4.5 s |
| Jul 11, 2026 | 4.5 s |
| Jul 18, 2026 | 4.8 s |
| Jul 25, 2026 | 4.9 s |
| Aug 1, 2026 | 4.9 s |
| Aug 8, 2026 | 5.2 s |
| Aug 15, 2026 | 5.3 s |
| Aug 22, 2026 | 4.9 s |
| Aug 29, 2026 | 4.9 s |
| Sep 5, 2026 | 4.7 s |
| Sep 12, 2026 | 4.5 s |
| Sep 19, 2026 | 4.5 s |
| Sep 26, 2026 | 4.4 s |
| Oct 3, 2026 | 4.4 s |
| Oct 10, 2026 | 4.5 s |
| Oct 17, 2026 | 4.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 168 ms |
| May 9, 2026 | 170 ms |
| May 16, 2026 | 183 ms |
| May 23, 2026 | 197 ms |
| May 30, 2026 | 201 ms |
| Jun 6, 2026 | 192 ms |
| Jun 13, 2026 | 183 ms |
| Jun 20, 2026 | 156 ms |
| Jun 27, 2026 | 157 ms |
| Jul 4, 2026 | 162 ms |
| Jul 11, 2026 | 158 ms |
| Jul 18, 2026 | 163 ms |
| Jul 25, 2026 | 160 ms |
| Aug 1, 2026 | 153 ms |
| Aug 8, 2026 | 156 ms |
| Aug 15, 2026 | 156 ms |
| Aug 22, 2026 | 161 ms |
| Aug 29, 2026 | 170 ms |
| Sep 5, 2026 | 167 ms |
| Sep 12, 2026 | 166 ms |
| Sep 19, 2026 | 160 ms |
| Sep 26, 2026 | 154 ms |
| Oct 3, 2026 | 159 ms |
| Oct 10, 2026 | 155 ms |
| Oct 17, 2026 | 162 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.1 s
3.1 s
4.2 s
5.2 s
6.2 s
7.3 s
8.3 s
Speed
Reduce unused JavaScript
8.0 s · 1.9 MBAbout 1.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.0 s faster on a phone.
Render-blocking requests
2.0 s22 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.
Mobile performance score: 42
42/100Your mobile performance score is 42 (desktop: 47). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, gethovr.com and Facebook and others), adding 2.2 MB and 1.5 s of main-thread time.
Use efficient cache lifetimes
750 ms · 867 KiB84 files are served with short cache lifetimes, so returning visitors download them again (867 KiB).
Google Tag Manager adds 789 ms
789 msGoogle Tag Manager costs a phone 789 ms of main-thread work and 866 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 85 KiBAbout 85 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
gethovr.com adds 261 ms
261 msgethovr.com costs a phone 261 ms of main-thread work and 361 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 68 ms
68 msGoogle CDN costs a phone 68 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 208 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 36 KiBPolyfills for old browsers add 36 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Improve image delivery
11 KiB2 images could be 11 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 45 ms
45 msYour server sent the HTML in 45 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.28
0.28For real visitors the layout shifts by 0.28 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 19.9 s
19.9 sYour largest element takes 19.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “See more information about Waldorf Astoria Kuala Lumpur Del…”.
Speed Index: 15.9 s
15.9 sVisually, the page fills in at 15.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 31.7 s
31.7 sThe page becomes fully interactive after 31.7 s. Good is under 3.8 s.
First Contentful Paint: 3.8 s
3.8 sThe first text or image appears after 3.8 s on a phone. Good is under 1.8 s.
Total Blocking Time: 643 ms
643 msScripts block taps and scrolling for 643 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 4.0 s
4.0 sReal visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.9 s
2.9 sReal visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.3 s
1.3 sReal visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.
13 images without width and height
13 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 168 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.9 s to 4.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user INP: 179 ms
179 msReal visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.1 MB in 257 requests
5.1 MBYour homepage downloads 5.1 MB in 257 requests on a phone: scripts 4.6 MB (162), images 171 KiB (13) and stylesheets 162 KiB (29). Under 2 MB keeps phones on slow connections fast.
3 images in older formats
3 images (117 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.5 g of CO₂ per visit
1.45 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.45 g of CO₂e: 174.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (3 elements)
Certain ARIA roles must contain particular children: 3 elements on the page fail this check, rated critical by axe-core.
3 buttons without a name
3 buttons have no accessible name, so screen readers announce just “button”.
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
22 text elements with low contrast
22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
7 tap targets too small
7 tap targets are too small or too close together to hit reliably with a finger.
ARIA input fields must have an accessible name (4 elements)
ARIA input fields must have an accessible name: 4 elements on the page fail this check, rated serious by axe-core.
Interactive controls must not be nested (4 elements)
Interactive controls must not be nested: 4 elements on the page fail this check, rated serious by axe-core.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (21 elements)
All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA toggle fields do not have accessible names
ARIA toggle fields do not have accessible names (1 element).
Users should be able to zoom and scale the text up to 500% (1 element)
Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.
Elements marked as presentational should be consistently ignored (1 element)
Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (5 elements).
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 65 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 16 failed. 8 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (184 characters)
Your meta description is 184 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
118 internal links, 6 external
The homepage links to 118 pages on kiwicollection.com and 6 external pages.
5 checks passed
One H1 headline
Your main headline reads: “CURATOR OF THE WORLD’S MOST EXCEPTIONAL HOTELS”.
Title: 64 characters
Your title is a healthy 64 characters: “Luxury Hotels & Resorts | Best Boutique Hotels | Kiwi Collection”.
Canonical URL set
The canonical URL is https://www.kiwicollection.com/.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.kiwicollection.com/sitemap.xml.
AI search readiness
robots.txt blocks 6 AI answer engine crawlers
6 of 6Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.kiwicollection.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.
1 checks passed
Text is in the HTML
Your server sends the page's text in the HTML (638 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://www.kiwicollection.com/special-offers has no meta description, so Google writes the search snippet from whatever text it finds.
3 links to non-canonical URLs
Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://www.kiwicollection.com/wow, whose canonical is https://www.kiwicollection.com/best-hotels/wow-picks. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=26034108&tm=gtm002&Ver=2&mid=31efb033-1291-4f65-95fa-6816c76e5a94&bo=1&sid=296aea10cd1711f1b31c8db1d5697dcd&vid=296b2cb0cd1711f187081dae02535e59&vids=1&msclkid=N&pi=91.
13 small tap targets
13 of 46 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Executing inline script violates the following Content Security Policy directive 'script-src 'self' https://cdn.kiwicol…”.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 394 words of copy
The homepage carries about 394 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
4 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Or Learn More About Us”, “Sign Up” and “Contact Us”.
3 short forms
3 short forms (6 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Meta Pixel.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Tag Manager, Meta Pixel, Microsoft Ads, Microsoft Clarity and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
27 other companies contacted
Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kiwicollection.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 53 issues on kiwicollection.com, including 21 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.