kiyo-natural.com website review

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

Your mobile performance score is 87. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Shopify, Clarity and Klaviyo and others), adding 737 KiB and 580 ms of main-thread time.

A phone's processor spends 2.7 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Klaviyo costs a phone 147 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 237 KiB of JavaScript is downloaded but never used on this page.

1 image could be 11 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

2 long tasks block the main thread while loading, the longest for 107 ms. During a long task the page ignores taps.

About 38 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 20 ms faster on a phone.

5 files are served with short cache lifetimes, so returning visitors download them again (21 KiB).

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

The page becomes fully interactive after 11.1 s. Good is under 3.8 s.

Your largest element takes 3.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Kiyo Zahnpflege nachhaltige Zahnpasta, Mundspülung und Mun…”.

24 images have no width and height attributes, so the layout jumps as each one loads.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 121 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.4 MB in 267 requests on a phone: other files 960 KiB (149), scripts 824 KiB (74) and images 265 KiB (24). Under 2 MB keeps phones on slow connections fast.

kiyo-zahnpflege-nachhaltige-zahnpasta-mundspuelung-und-mundz is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

2 images further down the page (62 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.67 g of CO₂e: 80.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

5 elements hidden from screen readers can still receive keyboard focus.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is only 64 characters: “Natürliche, nachhaltige Zahnpflege, damit du jeden Tag strahlst.”. 70 to 160 characters is enough to sell the click.

The homepage links to 48 pages on kiyo-natural.com and 17 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://kiyo-natural.com/apps/subscriptions/cp/5QmSQ7TyfEcINZtz is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://kiyo-natural.com/collections/all, https://kiyo-natural.com/pages/kinderzahnpasta-tabs, https://kiyo-natural.com/pages/kiyo-impact, https://kiyo-natural.com/blogs/news and https://kiyo-natural.com/apps/subscriptions/cp/5QmSQ7TyfEcINZtz have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://kiyo-natural.com/collections/frontpage/products/zahnpasta-tabs, whose canonical is https://kiyo-natural.com/products/zahnpasta-tabs. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://kiyo-natural.com/pages/uber-uns, https://kiyo-natural.com/pages/kiyo-impact and https://kiyo-natural.com/apps/subscriptions/cp/5QmSQ7TyfEcINZtz have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

8 images failed to load on a phone, for example https://kiyo-natural.com/cdn/shop/products/KiyoZahnpastaTabsIcedMintOhneFluoridoffen_%7Bwidth%7Dx.jpg?v=1666544891.

4 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 25 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 414 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 20 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.