klarabrown.com website review

Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.

23 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

10 images could be 127 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

1 long task block the main thread while loading, the longest for 55 ms. During a long task the page ignores taps.

11 files are served with short cache lifetimes, so returning visitors download them again (18 KiB).

5 third-party services load with your homepage (Mailchimp, Shopify and Amazon Web Services and others), adding 27 KiB and 8 ms of main-thread time.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below. Most of its time is element render delay (2.0 s).

Visually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 4.5 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 52.8 MB in 184 requests on a phone: media 51.5 MB (9), other files 786 KiB (99) and images 284 KiB (16). Under 2 MB keeps phones on slow connections fast.

Screenshot_2024-07-27_at_11.34.11_AM.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 14.96 g of CO₂e: 1794.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

11 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Headings skip levels (h1 → h3, h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

Your title is 76 characters, so Google will cut it off around 60: “Dr. Klara Brown | Women’s Health Acupuncture NYC & Stamford – klarabrown.com”.

There are 7 <h1> headlines (“Women’s Health Through Every Stage”, “INTEGRATIVE WOMEN’S HEALTH CARE” and “FERTILITY TREATMENT AND SUPPORT”). One clear main headline is easier for people and search engines.

Your meta description is 318 characters; Google truncates after about 160, so the end of your pitch is cut.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 54 pages on klarabrown.com and 11 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://klarabrown.com/pages/anxiety, https://klarabrown.com/pages/microneedling, https://klarabrown.com/pages/pricing, https://klarabrown.com/pages/contact-new and https://klarabrown.com/pages/shop have no meta description, so Google writes the search snippet from whatever text it finds.

https://klarabrown.com/pages/fertility, https://klarabrown.com/pages/ivf-iui-egg-freezing, https://klarabrown.com/pages/pcos, https://klarabrown.com/pages/endometriosis-and-acupuncture, https://klarabrown.com/pages/menopause and https://klarabrown.com/pages/pregnancy-support and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://klarabrown.com/pages/contact-new has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

13 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 630 words of visible text.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.