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klatchcoffee.com website review
Visit site (opens in a new tab)Reviewed 25 October 202632 issues · 80 checks
This review found 32 issues worth fixing on klatchcoffee.com, 11 of them high impact, across 80 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #27,202 of 95,883 reviewed websitesbeats 66%
- #17,373 of 51,820 online storesbeats 60%
- #16,762 of 46,919 Shopify storesbeats 57%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.1 s |
| May 9, 2026 | 1.1 s |
| May 16, 2026 | 1.2 s |
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.0 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.1 s |
| Aug 22, 2026 | 1.1 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 121 ms |
| May 9, 2026 | 121 ms |
| May 16, 2026 | 122 ms |
| May 23, 2026 | 124 ms |
| May 30, 2026 | 126 ms |
| Jun 6, 2026 | 127 ms |
| Jun 13, 2026 | 129 ms |
| Jun 20, 2026 | 129 ms |
| Jun 27, 2026 | 129 ms |
| Jul 4, 2026 | 128 ms |
| Jul 11, 2026 | 124 ms |
| Jul 18, 2026 | 125 ms |
| Jul 25, 2026 | 127 ms |
| Aug 1, 2026 | 129 ms |
| Aug 8, 2026 | 129 ms |
| Aug 15, 2026 | 129 ms |
| Aug 22, 2026 | 136 ms |
| Aug 29, 2026 | 140 ms |
| Sep 5, 2026 | 145 ms |
| Sep 12, 2026 | 149 ms |
| Sep 19, 2026 | 152 ms |
| Sep 26, 2026 | 153 ms |
| Oct 3, 2026 | 152 ms |
| Oct 10, 2026 | 150 ms |
| Oct 17, 2026 | 146 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Use efficient cache lifetimes
2.5 s · 393 KiB15 files are served with short cache lifetimes, so returning visitors download them again (393 KiB).
Improve image delivery
1.4 s · 1.2 MB12 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.
Reduce unused JavaScript
1.6 s · 395 KiBAbout 395 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Mobile performance score: 57
57/100Your mobile performance score is 57 (desktop: 87). Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
950 ms10 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
8 third-party services on the page
8 third-party services load with your homepage (Clarity, Yotpo and Shopify and others), adding 1.7 MB and 592 ms of main-thread time.
Reduce unused CSS
300 ms · 47 KiBAbout 47 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 2.2 s
A phone's processor spends 2.2 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,038 HTML elements
The page has 2,038 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 75 ms
75 msShopify costs a phone 75 ms of main-thread work and 901 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 18 KiBPolyfills for old browsers add 18 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 68 ms. During a long task the page ignores taps.
Phones get a much slower page than desktops
Desktop scores 87 but mobile only 57. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 20.1 s
20.1 sYour largest element takes 20.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 6.5 s
6.5 sThe first text or image appears after 6.5 s on a phone. Good is under 1.8 s.
Time to Interactive: 20.6 s
20.6 sThe page becomes fully interactive after 20.6 s. Good is under 3.8 s.
Speed Index: 8.2 s
8.2 sVisually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 121 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 145 ms
145 msReal visitors wait 145 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 440 ms
440 msReal visitors wait 440 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Total Blocking Time: 16 ms
16 msScripts block the page for only 16 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 4.6 MB in 271 requests
4.6 MBYour homepage downloads 4.6 MB in 271 requests on a phone: images 2.3 MB (17), scripts 1,015 KiB (85) and other files 900 KiB (128). Under 2 MB keeps phones on slow connections fast.
About 1.3 g of CO₂ per visit
1.31 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.31 g of CO₂e: 157.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
18 text elements with low contrast
18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
17 links without text
17 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 145 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 H1 headlines
There are 3 <h1> headlines (“”, “Limited-Edition Holiday Velvet Bags Are Here!” and “Where Coffee is the Conversation”). One clear main headline is easier for people and search engines.
Meta description is long (313 characters)
Your meta description is 313 characters; Google truncates after about 160, so the end of your pitch is cut.
171 internal links, 8 external
The homepage links to 171 pages on klatchcoffee.com and 8 external pages.
6 checks passed
Title: 48 characters
Your title is a healthy 48 characters: “Klatch Coffee | Where Coffee Is The Conversation”.
Canonical URL set
The canonical URL is https://www.klatchcoffee.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.klatchcoffee.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,153 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.klatchcoffee.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 linked pages are broken
Your homepage links to https://www.klatchcoffee.com/products/original-christmas-2, https://www.klatchcoffee.com/products/dancing-reindeer-blend-2 and https://www.klatchcoffee.com/products/fireside-blend-2, which answer with an error. Visitors hit a dead end and search engines drop them.
2 pages share a title
https://www.klatchcoffee.com/collections/pearl-reserve and https://www.klatchcoffee.com/products/el-salvador-jasal-orange-geisha-anaerobic-natural all use the title “Pearl Reserve Coffee Collection – Klatch Coffee”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://www.klatchcoffee.com/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.klatchcoffee.com/collections/pearl-reserve and https://www.klatchcoffee.com/products/el-salvador-jasal-orange-geisha-anaerobic-natural use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.klatchcoffee.com/products/el-salvador-jasal-orange-geisha-anaerobic-natural, whose canonical is https://www.klatchcoffee.com/collections/pearl-reserve. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 105 found) and read each the way a search engine does.
3 checks passed
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=56324253&Ver=2&mid=6abc3d65-3dfc-4141-80b9-0fff01ffac7a&bo=1&sid=14d31d90d04411f19a935b3100afbf74&vid=14d339a0d04411f18c6703ee7e0836c2&vids=0&msclkid=N&pi=918639831&lg.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.
2 checks passed
Tap targets are thumb-sized
28 of 33 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 688 words of copy
The homepage carries about 688 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “ORDER NOW” and “SHOP PEARL RESERVE”.
26 calls to action
The homepage has 26 calls to action, for example “Shop”, “Toggle Shop submenu” and “Shop Coffee”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity and LinkedIn Insight.
Privacy and tracking
11 trackers load before any consent
11Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
24 cookies set on arrival
24Opening the homepage sets 24 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
44 other companies contacted
Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at klatchcoffee.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on klatchcoffee.com, including 15 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.