Website review, no card needed

klingel.de logo

klingel.de website review

Visit site (opens in a new tab)Reviewed 26 October 202633 issues · 104 checks

This review found 33 issues worth fixing on klingel.de, 7 of them high impact, across 104 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.5 sMay 9Oct 241.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.0 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.7 s
Jun 20, 20261.6 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.6 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
198 ms165 msMay 9Oct 24169 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026194 ms
May 16, 2026194 ms
May 23, 2026193 ms
May 30, 2026194 ms
Jun 6, 2026192 ms
Jun 13, 2026184 ms
Jun 20, 2026177 ms
Jun 27, 2026178 ms
Jul 4, 2026176 ms
Jul 11, 2026175 ms
Jul 18, 2026177 ms
Jul 25, 2026172 ms
Aug 1, 2026175 ms
Aug 8, 2026177 ms
Aug 15, 2026177 ms
Aug 22, 2026176 ms
Aug 29, 2026175 ms
Sep 5, 2026170 ms
Sep 12, 2026170 ms
Sep 19, 2026169 ms
Sep 26, 2026169 ms
Oct 3, 2026170 ms
Oct 10, 2026170 ms
Oct 17, 2026169 ms
Oct 24, 2026169 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of klingel.de (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. klingel.de at 0.4 s0.4 s
  2. klingel.de at 0.8 s0.8 s
  3. klingel.de at 1.1 s1.1 s
  4. klingel.de at 1.5 s1.5 s
  5. klingel.de at 1.9 s1.9 s
  6. klingel.de at 2.3 s2.3 s
  7. klingel.de at 2.7 s2.7 s
  8. klingel.de at 3.0 s3.0 s

klingel.de does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix84
  • 5,823 HTML elements

    The page has 5,823 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    350 ms · 1.7 MB

    27 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Mobile performance score: 84

    84/100

    Your mobile performance score is 84 (desktop: 95). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Usercentrics CMP and Riskified and others), adding 649 KiB and 634 ms of main-thread time.

  • Google Tag Manager adds 318 ms

    318 ms

    Google Tag Manager costs a phone 318 ms of main-thread work and 206 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 23 KiB

    About 23 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    150 ms · 90 KiB

    Polyfills for old browsers add 90 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused JavaScript

    213 KiB

    About 213 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    175 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (175 KiB).

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 162 ms. During a long task the page ignores taps.

  • Render-blocking requests

    150 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 8.3 s

    8.3 s

    The page becomes fully interactive after 8.3 s. Good is under 3.8 s.

  • Real-user INP: 214 ms

    214 ms

    Real visitors wait 214 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • 34 images without width and height

    34 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest Contentful Paint: 3.3 s

    3.3 s

    Your largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 4.2 s

    4.2 s

    Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 249 ms

    249 ms

    Scripts block taps and scrolling for 249 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 389 ms

    389 ms

    Real visitors wait 389 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 194 ms to 169 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix31
  • 1 image over 500 KB

    2021HK1_0518011FS070_braun_Ki (3)-0614400e-8040-4cd8-931e-6c weighs 716 KiB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    609 KiB

    1 image is downloaded at several times the size a phone draws it, for example 2021HK1_0518011FS070_braun_Ki (3)-0614400e-8040-4cd8-931e-6c at 1,920 px wide, shown at 247 px. Resized copies would save about 609 KiB.

  • Page weight: 3.0 MB in 98 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 98 requests on a phone: images 2.1 MB (39), scripts 697 KiB (32) and fonts 82 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 16 images in older formats

    16 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    1024x1365_Bühne2-Mobil_KI.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.9 g of CO₂ per visit

    0.86 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.86 g of CO₂e: 102.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9796
  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (11 elements)

    Alternative text of images should not be repeated as text: 11 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 43 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9291
  • Structured data has 1 problem

    Structured data found (OnlineStore, Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://www.mona.de/)”.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 102 internal links, 11 external

    The homepage links to 102 pages on klingel.de and 11 external pages.

6 checks passed
  • Meta description: 134 characters

    Your meta description is 134 characters: “KLiNGEL-Versandhandel ✓ Sicheres Einkaufen ✓ Top Kundenservice ✓ Beste Qualität & Kundenzufriedenheit ✓ ► Jetzt entdeck…”.

  • One H1 headline

    Your main headline reads: “Mode, Schmuck, Wohnartikel & mehr: Willkommen bei Ihrem KLiNGEL-Versandhandel!”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “KLiNGEL ist Ihr Online-Versandhandel | KLiNGEL”.

  • Canonical URL set

    The canonical URL is https://www.klingel.de/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.klingel.de/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 1 crawler

    robots.txt blocks CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,231 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 4 pages share a meta description

    /meinkonto/anmeldung, /merkzettel, /online-bestellschein and /warenkorb use the same meta description. A description written for each page earns more clicks.

  • 14 pages without an H1

    /meinkonto/anmeldung, /merkzettel, /online-bestellschein, /damen, /damen/bekleidung and /damen/grosse-groessen and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /warenkorb has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 1 page slow to respond

    /herren/grosse-groessen took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    107 of 117 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (klingel.de).

  • Valid certificate (57 days left)

    The certificate from Let's Encrypt · YE1 verifies for klingel.de and is valid for another 57 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://klingel.de redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 51 links work

    All 51 links checked from your homepage (40 internal, 11 external) answered without errors; 5 did not answer within 5 s.

Domain and trust

  • No CAA record

    klingel.de has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

3 to fix72
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,185 words of copy

    The homepage carries about 1,185 words of visible text.

6 checks passed
  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 17 customer or partner logos and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx a:mail.bader.de a:mail2.bader.de a:production.eu01.bader.demandware.net ip4:194.42.108.109 ip4:194.42.108.110…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Usercentrics

    A consent management tool (Usercentrics) loads with the page.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 33 issues on klingel.de, including 15 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25