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klingel.de website review
Visit site (opens in a new tab)Reviewed 26 October 202633 issues · 104 checks
This review found 33 issues worth fixing on klingel.de, 7 of them high impact, across 104 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #5,435 of 80,566 reviewed websitesbeats 91%
- #2,812 of 39,626 online storesbeats 90%
- #2 of 257 Salesforce Commerce Cloud storesbeats 99%
Closest competitors among Salesforce Commerce Cloud stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.0 s |
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 194 ms |
| May 16, 2026 | 194 ms |
| May 23, 2026 | 193 ms |
| May 30, 2026 | 194 ms |
| Jun 6, 2026 | 192 ms |
| Jun 13, 2026 | 184 ms |
| Jun 20, 2026 | 177 ms |
| Jun 27, 2026 | 178 ms |
| Jul 4, 2026 | 176 ms |
| Jul 11, 2026 | 175 ms |
| Jul 18, 2026 | 177 ms |
| Jul 25, 2026 | 172 ms |
| Aug 1, 2026 | 175 ms |
| Aug 8, 2026 | 177 ms |
| Aug 15, 2026 | 177 ms |
| Aug 22, 2026 | 176 ms |
| Aug 29, 2026 | 175 ms |
| Sep 5, 2026 | 170 ms |
| Sep 12, 2026 | 170 ms |
| Sep 19, 2026 | 169 ms |
| Sep 26, 2026 | 169 ms |
| Oct 3, 2026 | 170 ms |
| Oct 10, 2026 | 170 ms |
| Oct 17, 2026 | 169 ms |
| Oct 24, 2026 | 169 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.7 s
3.0 s
klingel.de does not allow embedding, so this is Google's rendering of the page.
Speed
5,823 HTML elements
The page has 5,823 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
350 ms · 1.7 MB27 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
Mobile performance score: 84
84/100Your mobile performance score is 84 (desktop: 95). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Usercentrics CMP and Riskified and others), adding 649 KiB and 634 ms of main-thread time.
Google Tag Manager adds 318 ms
318 msGoogle Tag Manager costs a phone 318 ms of main-thread work and 206 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 23 KiBAbout 23 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 2.4 s
A phone's processor spends 2.4 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Legacy JavaScript
150 ms · 90 KiBPolyfills for old browsers add 90 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused JavaScript
213 KiBAbout 213 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
175 KiB23 files are served with short cache lifetimes, so returning visitors download them again (175 KiB).
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 162 ms. During a long task the page ignores taps.
Render-blocking requests
150 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 8.3 s
8.3 sThe page becomes fully interactive after 8.3 s. Good is under 3.8 s.
Real-user INP: 214 ms
214 msReal visitors wait 214 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
34 images without width and height
34 images have no width and height attributes, so the layout jumps as each one loads.
Largest Contentful Paint: 3.3 s
3.3 sYour largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 4.2 s
4.2 sVisually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 249 ms
249 msScripts block taps and scrolling for 249 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 389 ms
389 msReal visitors wait 389 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 13% faster for real visitors
-13%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 194 ms to 169 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
1 image over 500 KB
2021HK1_0518011FS070_braun_Ki (3)-0614400e-8040-4cd8-931e-6c weighs 716 KiB. On a phone connection a single image that size takes seconds.
1 image far larger than shown
609 KiB1 image is downloaded at several times the size a phone draws it, for example 2021HK1_0518011FS070_braun_Ki (3)-0614400e-8040-4cd8-931e-6c at 1,920 px wide, shown at 247 px. Resized copies would save about 609 KiB.
Page weight: 3.0 MB in 98 requests
3.0 MBYour homepage downloads 3.0 MB in 98 requests on a phone: images 2.1 MB (39), scripts 697 KiB (32) and fonts 82 KiB (3). Under 2 MB keeps phones on slow connections fast.
16 images in older formats
16 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
1024x1365_Bühne2-Mobil_KI.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.9 g of CO₂ per visit
0.86 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.86 g of CO₂e: 102.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (11 elements)
Alternative text of images should not be repeated as text: 11 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 43 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (OnlineStore, Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://www.mona.de/)”.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
3 links crawlers can't follow
3 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
102 internal links, 11 external
The homepage links to 102 pages on klingel.de and 11 external pages.
6 checks passed
Meta description: 134 characters
Your meta description is 134 characters: “KLiNGEL-Versandhandel ✓ Sicheres Einkaufen ✓ Top Kundenservice ✓ Beste Qualität & Kundenzufriedenheit ✓ ► Jetzt entdeck…”.
One H1 headline
Your main headline reads: “Mode, Schmuck, Wohnartikel & mehr: Willkommen bei Ihrem KLiNGEL-Versandhandel!”.
Title: 46 characters
Your title is a healthy 46 characters: “KLiNGEL ist Ihr Online-Versandhandel | KLiNGEL”.
Canonical URL set
The canonical URL is https://www.klingel.de/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.klingel.de/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 1 crawler
robots.txt blocks CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,231 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages share a meta description
/meinkonto/anmeldung, /merkzettel, /online-bestellschein and /warenkorb use the same meta description. A description written for each page earns more clicks.
14 pages without an H1
/meinkonto/anmeldung, /merkzettel, /online-bestellschein, /damen, /damen/bekleidung and /damen/grosse-groessen and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
/warenkorb has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
1 page slow to respond
/herren/grosse-groessen took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
107 of 117 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (klingel.de).
Valid certificate (57 days left)
The certificate from Let's Encrypt · YE1 verifies for klingel.de and is valid for another 57 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://klingel.de redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 51 links work
All 51 links checked from your homepage (40 internal, 11 external) answered without errors; 5 did not answer within 5 s.
Domain and trust
No CAA record
klingel.de has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,185 words of copy
The homepage carries about 1,185 words of visible text.
6 checks passed
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 17 customer or partner logos and 2 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Cloudflare Web Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 2 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx a:mail.bader.de a:mail2.bader.de a:production.eu01.bader.demandware.net ip4:194.42.108.109 ip4:194.42.108.110…”.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.
12 cookies set on arrival
12Opening the homepage sets 12 cookies (measured from a US location before any click).
14 other companies contacted
Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Usercentrics
A consent management tool (Usercentrics) loads with the page.
Upkeep, stack and company
Stack
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on klingel.de, including 15 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.