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lac.com website review

Visit site (opens in a new tab)Reviewed 26 October 202657 issues · 115 checks

This review found 57 issues worth fixing on lac.com, 24 of them high impact, across 115 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s2.6 sMay 9Oct 242.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.8 s
May 16, 20262.8 s
May 23, 20262.8 s
May 30, 20262.8 s
Jun 6, 20262.8 s
Jun 13, 20262.8 s
Jun 20, 20262.8 s
Jun 27, 20262.9 s
Jul 4, 20262.9 s
Jul 11, 20262.8 s
Jul 18, 20262.7 s
Jul 25, 20262.6 s
Aug 1, 20262.7 s
Aug 8, 20262.7 s
Aug 15, 20262.7 s
Aug 22, 20262.8 s
Aug 29, 20262.8 s
Sep 5, 20262.8 s
Sep 12, 20262.8 s
Sep 19, 20262.9 s
Sep 26, 20262.9 s
Oct 3, 20262.9 s
Oct 10, 20262.9 s
Oct 17, 20262.9 s
Oct 24, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
118 ms105 msMay 9Oct 24106 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026111 ms
May 16, 2026107 ms
May 23, 2026107 ms
May 30, 2026106 ms
Jun 6, 2026106 ms
Jun 13, 2026110 ms
Jun 20, 2026111 ms
Jun 27, 2026116 ms
Jul 4, 2026113 ms
Jul 11, 2026113 ms
Jul 18, 2026111 ms
Jul 25, 2026110 ms
Aug 1, 2026110 ms
Aug 8, 2026106 ms
Aug 15, 2026111 ms
Aug 22, 2026111 ms
Aug 29, 2026112 ms
Sep 5, 2026114 ms
Sep 12, 2026107 ms
Sep 19, 2026111 ms
Sep 26, 2026111 ms
Oct 3, 2026112 ms
Oct 10, 2026111 ms
Oct 17, 2026107 ms
Oct 24, 2026106 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lac.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lac.com at 1.0 s1.0 s
  2. lac.com at 1.9 s1.9 s
  3. lac.com at 2.9 s2.9 s
  4. lac.com at 3.8 s3.8 s
  5. lac.com at 4.8 s4.8 s
  6. lac.com at 5.7 s5.7 s
  7. lac.com at 6.7 s6.7 s
  8. lac.com at 7.7 s7.7 s

lac.com does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix28
  • Improve image delivery

    1.1 s · 1.8 MB

    17 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Render-blocking requests

    2.0 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28 (desktop: 20). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.0 s

    A phone's processor spends 5.0 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    980 ms · 949 KiB

    About 949 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 980 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and ZenDesk and others), adding 2.0 MB and 1.6 s of main-thread time.

  • Google Tag Manager adds 493 ms

    493 ms

    Google Tag Manager costs a phone 493 ms of main-thread work and 536 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 79 KiB

    About 79 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Google CDN adds 401 ms

    401 ms

    Google CDN costs a phone 401 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 288 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (288 KiB).

  • ZenDesk adds 371 ms

    371 ms

    ZenDesk costs a phone 371 ms of main-thread work and 473 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,769 HTML elements

    The page has 2,769 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 272 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    34 KiB

    Polyfills for old browsers add 34 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 198 ms

    198 ms

    Your server sent the HTML in 198 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 25.5 s

    25.5 s

    Your largest element takes 25.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Top Off Your Table”.

  • Time to Interactive: 35.4 s

    35.4 s

    The page becomes fully interactive after 35.4 s. Good is under 3.8 s.

  • Speed Index: 12.2 s

    12.2 s

    Visually, the page fills in at 12.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 5.0 s

    5.0 s

    The first text or image appears after 5.0 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 843 ms

    843 ms

    Scripts block taps and scrolling for 843 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.8 s

    3.8 s

    Real visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.9 s

    2.9 s

    Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.189

    0.189

    The layout shifts by 0.189 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 111 ms to 106 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 118 ms

    118 ms

    Real visitors wait 118 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

Images and page weight

5 to fix18
  • Page weight: 8.6 MB in 145 requests

    8.6 MB

    Your homepage downloads 8.6 MB in 145 requests on a phone: images 5.6 MB (79), scripts 2.0 MB (34) and HTML 392 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 8 images far larger than shown

    1.1 MB

    8 images are downloaded at several times the size a phone draws them, for example category-banner_membership-desktop_2120x900.jpg at 8,834 px wide, shown at 350 px. Resized copies would save about 1.1 MB.

  • 1 image over 500 KB

    category-banner_membership-desktop_2120x900.jpg weighs 615 KiB. On a phone connection a single image that size takes seconds.

  • 14 images in older formats

    14 images (2.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 13 images below the first screen load straight away

    13 images further down the page (1.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.4 g of CO₂ per visit

    2.44 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.44 g of CO₂e: 293.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

13 to fixGoogle 6482
  • Invalid ARIA attributes

    3 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • Certain ARIA roles must be contained by particular parents (2 elements)

    Certain ARIA roles must be contained by particular parents: 2 elements on the page fail this check, rated critical by axe-core.

  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 13 text elements with low contrast

    13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links look like plain text

    2 links inside paragraphs rely on colour alone to stand out.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 12 images without alt text

    12 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (52 elements)

    All page content should be contained by landmarks: 52 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 7 form fields without a label

    7 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 13 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 7769
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (3 characters)

    Your title is only 3 characters: “LAC”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (3 characters)

    Your meta description is only 3 characters: “LAC”. 70 to 160 characters is enough to sell the click.

  • 23 links with vague text

    23 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 20 links crawlers can't follow

    20 links have no real href, so search engines can't follow them.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 286 internal links, 17 external

    The homepage links to 286 pages on lac.com and 17 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://www.lac.com/en/home.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.lac.com/sitemap_0.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,763 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 15 pages share a meta description

    /en/make-no-bones-about-it/LAC-intl_Wellness-Club_Health-Tips_Make-No-Bones-About-It.html, /en/international-shipping/LAC-shipping-international.html, /en/stores, /en/everyday-wellness.html, /en/everyday-wellness/everyday-wellness_childrens-health.html and /en/everyday-wellness/everyday-wellness_e-gift-card.html and 9 others use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    /en/everyday-wellness/everyday-wellness_e-gift-card.html has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 135 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 33 small tap targets

    33 of 155 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Cannot set properties of null (setting 'onmouseover')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1;mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (lac.com).

  • Valid certificate (102 days left)

    The certificate from DigiCert Inc · DigiCert EV RSA CA G2 verifies for lac.com and is valid for another 102 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://lac.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 53 links work

    All 53 links checked from your homepage (40 internal, 13 external) answered without errors.

Domain and trust

  • No CAA record

    lac.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    lac.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 28 years old

    28 years

    lac.com was registered in Oct 1997 through 101domain GRS Limited. An established domain carries more trust with email providers and search engines.

  • Registered until Oct 2030

    lac.com is registered until Oct 2030.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,387 words of copy

    The homepage carries about 1,387 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT US” and “LEARN MORE”.

  • 34 calls to action

    The homepage has 34 calls to action, for example “Register | Login”, “Register an account” and “Signup for VIP membership”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:161.71.159.212 include:_spf.salesforce.com include:spf.protection.outlook.com include:_spf.createsend.com a:…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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This review found 57 issues on lac.com, including 23 speed issues, 7 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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