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kobout.nl website review

Visit site (opens in a new tab)Reviewed 22 October 202657 issues · 96 checks

This review found 57 issues worth fixing on kobout.nl, 19 of them high impact, across 96 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s2.1 sMay 2Oct 173.7 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.2 s
May 9, 20263.5 s
May 16, 20263.5 s
May 23, 20263.5 s
May 30, 20263.4 s
Jun 6, 20263.4 s
Jun 13, 20263.7 s
Jun 20, 20263.6 s
Jun 27, 20263.2 s
Jul 4, 20262.9 s
Jul 11, 20262.5 s
Jul 18, 20262.3 s
Jul 25, 20262.6 s
Aug 1, 20262.7 s
Aug 8, 20262.6 s
Aug 15, 20262.7 s
Aug 22, 20262.8 s
Aug 29, 20262.8 s
Sep 5, 20263.0 s
Sep 12, 20263.2 s
Sep 19, 20263.0 s
Sep 26, 20263.2 s
Oct 3, 20263.4 s
Oct 10, 20263.6 s
Oct 17, 20263.7 s
Real-visitor tap response (INP)75th percentile, phones
158 ms83 msMay 2Oct 17103 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026103 ms
May 9, 2026104 ms
May 16, 2026103 ms
May 23, 202699 ms
May 30, 202698 ms
Jun 6, 202695 ms
Jun 13, 2026121 ms
Jun 20, 2026149 ms
Jun 27, 2026144 ms
Jul 4, 2026119 ms
Jul 11, 202697 ms
Jul 18, 202692 ms
Jul 25, 202694 ms
Aug 1, 2026111 ms
Aug 8, 2026119 ms
Aug 15, 2026132 ms
Aug 22, 2026128 ms
Aug 29, 2026120 ms
Sep 5, 2026113 ms
Sep 12, 202698 ms
Sep 19, 2026106 ms
Sep 26, 202699 ms
Oct 3, 2026104 ms
Oct 10, 2026109 ms
Oct 17, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kobout.nl (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kobout.nl at 1.1 s1.1 s
  2. kobout.nl at 2.2 s2.2 s
  3. kobout.nl at 3.3 s3.3 s
  4. kobout.nl at 4.4 s4.4 s
  5. kobout.nl at 5.5 s5.5 s
  6. kobout.nl at 6.7 s6.7 s
  7. kobout.nl at 7.8 s7.8 s
  8. kobout.nl at 8.9 s8.9 s

Speed

13 to fix32
  • Reduce unused JavaScript

    3.8 s · 772 KiB

    About 772 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.

  • Use efficient cache lifetimes

    3.2 s · 666 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (666 KiB).

  • Render-blocking requests

    1.3 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Mobile performance score: 32

    32/100

    Your mobile performance score is 32 (desktop: 35). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    5.9 MB

    8 images could be 5.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (hsappstatic.net, Google Tag Manager and Facebook and others), adding 1.8 MB and 1.2 s of main-thread time.

  • Reduce unused CSS

    620 ms · 91 KiB

    About 91 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 620 ms faster on a phone.

  • hsappstatic.net adds 396 ms

    396 ms

    hsappstatic.net costs a phone 396 ms of main-thread work and 713 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    350 ms · 34 KiB

    Polyfills for old browsers add 34 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Font display

    300 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 275 ms. During a long task the page ignores taps.

  • Google Maps adds 121 ms

    121 ms

    Google Maps costs a phone 121 ms of main-thread work and 393 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    150 ms · 7 KiB

    7 KiB could be saved by minifying CSS.

  • Document request latency

    69 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Minify JavaScript

    9 KiB

    9 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 305 ms

    305 ms

    Your server sent the HTML in 305 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 36.6 s

    36.6 s

    Your largest element takes 36.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Kobout is al meer dan 40 jaar dé betrouwbare partner voor b…”.

  • Speed Index: 18.1 s

    18.1 s

    Visually, the page fills in at 18.1 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 38.4 s

    38.4 s

    The page becomes fully interactive after 38.4 s. Good is under 3.8 s.

  • Total Blocking Time: 703 ms

    703 ms

    Scripts block taps and scrolling for 703 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.7 s

    3.7 s

    Real visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.22

    0.22

    For real visitors the layout shifts by 0.22 (75th percentile). Good is under 0.1.

  • Real-user FCP: 2.8 s

    2.8 s

    Real visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.215

    0.215

    The layout shifts by 0.215 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 103 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Real-user INP: 109 ms

    109 ms

    Real visitors wait 109 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Images and page weight

5 to fix18
  • Page weight: 9.6 MB in 155 requests

    9.6 MB

    Your homepage downloads 9.6 MB in 155 requests on a phone: images 6.8 MB (29), scripts 1.9 MB (47) and fonts 454 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 5.9 MB together. On a phone connection a single image that size takes seconds.

  • 3 images far larger than shown

    4.3 MB

    3 images are downloaded at several times the size a phone draws them, for example Marktupdate Oktober 2026.png at 1,920 px wide, shown at 330 px. Resized copies would save about 4.3 MB.

  • 5 images in older formats

    5 images (5.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (5.9 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.7 g of CO₂ per visit

    2.71 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.71 g of CO₂e: 325.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 8789
  • 36 text elements with low contrast

    36 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • All page content should be contained by landmarks (32 elements)

    All page content should be contained by landmarks: 32 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 7 form fields without a label

    7 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (4 elements)

    Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 28 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9274
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (13 characters)

    Your title is only 13 characters: “Kobout : Home”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 9 links crawlers can't follow

    9 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 238 internal links, 4 external

    The homepage links to 238 pages on kobout.nl and 4 external pages.

4 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Sinds 1979 de specialist op het gebied van bevestigingsmaterialen voor de bouw, handel en industrie. Persoonlijk, vertr…”.

  • Canonical URL set

    The canonical URL is https://kobout.nl/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://kobout.nl/google/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://kobout.nl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (882 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix68
  • 1 page without a title

    https://kobout.nl/NL/webshop/paymentprocess/shopping_cart.aspx has no <title>, so Google invents the link text in results.

  • 2 pages share a title

    / and https://kobout.nl/nl/1/home.aspx all use the title “Kobout : Home”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    https://kobout.nl/NL/webshop/paymentprocess/shopping_cart.aspx has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://kobout.nl/nl/1/home.aspx and https://kobout.nl/nl/1/over-kobout/nieuws.aspx have no <h1> headline, so visitors and search engines get no clear main topic.

  • 6 pages slow to respond

    https://kobout.nl/NL/webshop/paymentprocess/shopping_cart.aspx, https://kobout.nl/nl/1/home.aspx, https://kobout.nl/nl/1/over-kobout.aspx, https://kobout.nl/nl/1/over-kobout/wie-zijn-wij.aspx, https://kobout.nl/nl/1/over-kobout/visie-kobout.aspx and https://kobout.nl/nl/1/over-kobout/historie-kobout.aspx took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 174 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

5 to fixGoogle 5469
  • 1 broken image

    1 image failed to load on a phone, for example https://cdn.prppr.nl/jq.png?id=77a370a5&c=%7B%22_stfv%22%3A1792700659.1655092%2C%22_ga%22%3A%22GA1.1.597523155.1792700660%22%2C%22c%22%3A4%2C%22f%22%3A1%2C%22h%22%3A2%2C%22p%22%3A5%2C%22w%22%3A1%2C%22.

  • 5 small tap targets

    5 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 402 words of copy

    The homepage carries about 402 words of visible text.

3 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Register”, “Scan to order” and “Contact”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 1 more (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kobout.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2025.

Stack

Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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