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kobout.nl website review
Visit site (opens in a new tab)Reviewed 22 October 202657 issues · 96 checks
This review found 57 issues worth fixing on kobout.nl, 19 of them high impact, across 96 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
62DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 3.2 s |
| May 9, 2026 | 3.5 s |
| May 16, 2026 | 3.5 s |
| May 23, 2026 | 3.5 s |
| May 30, 2026 | 3.4 s |
| Jun 6, 2026 | 3.4 s |
| Jun 13, 2026 | 3.7 s |
| Jun 20, 2026 | 3.6 s |
| Jun 27, 2026 | 3.2 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 3.0 s |
| Sep 12, 2026 | 3.2 s |
| Sep 19, 2026 | 3.0 s |
| Sep 26, 2026 | 3.2 s |
| Oct 3, 2026 | 3.4 s |
| Oct 10, 2026 | 3.6 s |
| Oct 17, 2026 | 3.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 103 ms |
| May 9, 2026 | 104 ms |
| May 16, 2026 | 103 ms |
| May 23, 2026 | 99 ms |
| May 30, 2026 | 98 ms |
| Jun 6, 2026 | 95 ms |
| Jun 13, 2026 | 121 ms |
| Jun 20, 2026 | 149 ms |
| Jun 27, 2026 | 144 ms |
| Jul 4, 2026 | 119 ms |
| Jul 11, 2026 | 97 ms |
| Jul 18, 2026 | 92 ms |
| Jul 25, 2026 | 94 ms |
| Aug 1, 2026 | 111 ms |
| Aug 8, 2026 | 119 ms |
| Aug 15, 2026 | 132 ms |
| Aug 22, 2026 | 128 ms |
| Aug 29, 2026 | 120 ms |
| Sep 5, 2026 | 113 ms |
| Sep 12, 2026 | 98 ms |
| Sep 19, 2026 | 106 ms |
| Sep 26, 2026 | 99 ms |
| Oct 3, 2026 | 104 ms |
| Oct 10, 2026 | 109 ms |
| Oct 17, 2026 | 103 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
3.8 s · 772 KiBAbout 772 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.
Use efficient cache lifetimes
3.2 s · 666 KiB12 files are served with short cache lifetimes, so returning visitors download them again (666 KiB).
Render-blocking requests
1.3 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Mobile performance score: 32
32/100Your mobile performance score is 32 (desktop: 35). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
5.9 MB8 images could be 5.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (hsappstatic.net, Google Tag Manager and Facebook and others), adding 1.8 MB and 1.2 s of main-thread time.
Reduce unused CSS
620 ms · 91 KiBAbout 91 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 620 ms faster on a phone.
hsappstatic.net adds 396 ms
396 mshsappstatic.net costs a phone 396 ms of main-thread work and 713 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
350 ms · 34 KiBPolyfills for old browsers add 34 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.
Main-thread work: 3.6 s
A phone's processor spends 3.6 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Font display
300 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 275 ms. During a long task the page ignores taps.
Google Maps adds 121 ms
121 msGoogle Maps costs a phone 121 ms of main-thread work and 393 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify CSS
150 ms · 7 KiB7 KiB could be saved by minifying CSS.
Document request latency
69 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
Minify JavaScript
9 KiB9 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 305 ms
305 msYour server sent the HTML in 305 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 36.6 s
36.6 sYour largest element takes 36.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Kobout is al meer dan 40 jaar dé betrouwbare partner voor b…”.
Speed Index: 18.1 s
18.1 sVisually, the page fills in at 18.1 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 38.4 s
38.4 sThe page becomes fully interactive after 38.4 s. Good is under 3.8 s.
Total Blocking Time: 703 ms
703 msScripts block taps and scrolling for 703 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.7 s
3.7 sReal visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.22
0.22For real visitors the layout shifts by 0.22 (75th percentile). Good is under 0.1.
Real-user FCP: 2.8 s
2.8 sReal visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.8 s
1.8 sReal visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.215
0.215The layout shifts by 0.215 while loading, so content jumps under the reader's thumb. Good is under 0.1.
12 images without width and height
12 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 103 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Real-user INP: 109 ms
109 msReal visitors wait 109 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Images and page weight
Page weight: 9.6 MB in 155 requests
9.6 MBYour homepage downloads 9.6 MB in 155 requests on a phone: images 6.8 MB (29), scripts 1.9 MB (47) and fonts 454 KiB (7). Under 2 MB keeps phones on slow connections fast.
3 images over 500 KB
3 images weigh 5.9 MB together. On a phone connection a single image that size takes seconds.
3 images far larger than shown
4.3 MB3 images are downloaded at several times the size a phone draws them, for example Marktupdate Oktober 2026.png at 1,920 px wide, shown at 330 px. Resized copies would save about 4.3 MB.
5 images in older formats
5 images (5.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (5.9 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.7 g of CO₂ per visit
2.71 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.71 g of CO₂e: 325.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
36 text elements with low contrast
36 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
All page content should be contained by landmarks (32 elements)
All page content should be contained by landmarks: 32 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
7 form fields without a label
7 form fields have no label, so screen readers announce an empty box and autofill guesses.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (4 elements)
Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 28 images in the HTML carry an alt attribute.
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (13 characters)
Your title is only 13 characters: “Kobout : Home”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
9 links crawlers can't follow
9 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
238 internal links, 4 external
The homepage links to 238 pages on kobout.nl and 4 external pages.
4 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Sinds 1979 de specialist op het gebied van bevestigingsmaterialen voor de bouw, handel en industrie. Persoonlijk, vertr…”.
Canonical URL set
The canonical URL is https://kobout.nl/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://kobout.nl/google/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://kobout.nl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (882 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
https://kobout.nl/NL/webshop/paymentprocess/shopping_cart.aspx has no <title>, so Google invents the link text in results.
2 pages share a title
/ and https://kobout.nl/nl/1/home.aspx all use the title “Kobout : Home”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://kobout.nl/NL/webshop/paymentprocess/shopping_cart.aspx has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://kobout.nl/nl/1/home.aspx and https://kobout.nl/nl/1/over-kobout/nieuws.aspx have no <h1> headline, so visitors and search engines get no clear main topic.
6 pages slow to respond
https://kobout.nl/NL/webshop/paymentprocess/shopping_cart.aspx, https://kobout.nl/nl/1/home.aspx, https://kobout.nl/nl/1/over-kobout.aspx, https://kobout.nl/nl/1/over-kobout/wie-zijn-wij.aspx, https://kobout.nl/nl/1/over-kobout/visie-kobout.aspx and https://kobout.nl/nl/1/over-kobout/historie-kobout.aspx took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 174 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
1 broken image
1 image failed to load on a phone, for example https://cdn.prppr.nl/jq.png?id=77a370a5&c=%7B%22_stfv%22%3A1792700659.1655092%2C%22_ga%22%3A%22GA1.1.597523155.1792700660%22%2C%22c%22%3A4%2C%22f%22%3A1%2C%22h%22%3A2%2C%22p%22%3A5%2C%22w%22%3A1%2C%22.
5 small tap targets
5 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 402 words of copy
The homepage carries about 402 words of visible text.
3 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Register”, “Scan to order” and “Contact”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and HubSpot.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 1 more (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
33 other companies contacted
Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kobout.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
- The footer still says © 2025.
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 57 issues on kobout.nl, including 25 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.