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kosik.cz website review
Visit site (opens in a new tab)Reviewed 28 October 202642 issues · 71 checks
This review found 42 issues worth fixing on kosik.cz, 20 of them high impact, across 71 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
53FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.5 s |
| May 16, 2026 | 3.6 s |
| May 23, 2026 | 3.6 s |
| May 30, 2026 | 3.6 s |
| Jun 6, 2026 | 3.7 s |
| Jun 13, 2026 | 3.8 s |
| Jun 20, 2026 | 3.9 s |
| Jun 27, 2026 | 4.0 s |
| Jul 4, 2026 | 4.0 s |
| Jul 11, 2026 | 4.0 s |
| Jul 18, 2026 | 3.9 s |
| Jul 25, 2026 | 3.8 s |
| Aug 1, 2026 | 3.7 s |
| Aug 8, 2026 | 3.7 s |
| Aug 15, 2026 | 3.6 s |
| Aug 22, 2026 | 3.6 s |
| Aug 29, 2026 | 3.6 s |
| Sep 5, 2026 | 3.6 s |
| Sep 12, 2026 | 3.6 s |
| Sep 19, 2026 | 3.7 s |
| Sep 26, 2026 | 3.7 s |
| Oct 3, 2026 | 3.7 s |
| Oct 10, 2026 | 3.6 s |
| Oct 17, 2026 | 3.6 s |
| Oct 24, 2026 | 3.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 509 ms |
| May 16, 2026 | 520 ms |
| May 23, 2026 | 533 ms |
| May 30, 2026 | 547 ms |
| Jun 6, 2026 | 560 ms |
| Jun 13, 2026 | 572 ms |
| Jun 20, 2026 | 578 ms |
| Jun 27, 2026 | 585 ms |
| Jul 4, 2026 | 592 ms |
| Jul 11, 2026 | 593 ms |
| Jul 18, 2026 | 599 ms |
| Jul 25, 2026 | 592 ms |
| Aug 1, 2026 | 587 ms |
| Aug 8, 2026 | 561 ms |
| Aug 15, 2026 | 531 ms |
| Aug 22, 2026 | 510 ms |
| Aug 29, 2026 | 488 ms |
| Sep 5, 2026 | 484 ms |
| Sep 12, 2026 | 487 ms |
| Sep 19, 2026 | 489 ms |
| Sep 26, 2026 | 489 ms |
| Oct 3, 2026 | 493 ms |
| Oct 10, 2026 | 493 ms |
| Oct 17, 2026 | 496 ms |
| Oct 24, 2026 | 506 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.7 s · 533 KiBAbout 533 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.
Mobile performance score: 22
22/100Your mobile performance score is 22 (desktop: 57). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.6 s
A phone's processor spends 5.6 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,357 HTML elements
The page has 4,357 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
7 third-party services on the page
7 third-party services load with your homepage (Google Tag Manager, Constructor.io and growthbook.io and others), adding 605 KiB and 982 ms of main-thread time.
Google Tag Manager adds 938 ms
938 msGoogle Tag Manager costs a phone 938 ms of main-thread work and 530 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
650 ms14 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Improve image delivery
550 ms · 63 KiB2 images could be 63 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 482 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
61 KiB1 file is served with short cache lifetimes, so returning visitors download them again (61 KiB).
Phones get a much slower page than desktops
Desktop scores 57 but mobile only 22. A gap that wide usually means heavy scripts and images that hit phones hardest.
Legacy JavaScript
8 KiBPolyfills for old browsers add 8 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 617 ms
617 msReal visitors wait 617 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest Contentful Paint: 9.3 s
9.3 sYour largest element takes 9.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 15.3 s
15.3 sThe page becomes fully interactive after 15.3 s. Good is under 3.8 s.
First Contentful Paint: 5.2 s
5.2 sThe first text or image appears after 5.2 s on a phone. Good is under 1.8 s.
Speed Index: 9.1 s
9.1 sVisually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.6 s
3.6 sReal visitors wait 3.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.21
0.21For real visitors the layout shifts by 0.21 (75th percentile). Good is under 0.1.
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 888 ms
888 msReal visitors wait 888 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.213
0.213The layout shifts by 0.213 while loading, so content jumps under the reader's thumb. Good is under 0.1.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 509 ms to 506 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.5 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 2.2 MB in 181 requests
2.2 MBYour homepage downloads 2.2 MB in 181 requests on a phone: scripts 1.4 MB (96), images 615 KiB (39) and other files 99 KiB (27). Under 2 MB keeps phones on slow connections fast.
About 0.6 g of CO₂ per visit
0.63 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.63 g of CO₂e: 75.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Images must have alternative text (6 elements)
Images must have alternative text: 6 elements on the page fail this check, rated critical by axe-core.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (72 elements)
All page content should be contained by landmarks: 72 elements on the page fail this check, rated moderate by axe-core.
24 tap targets too small
24 tap targets are too small or too close together to hit reliably with a finger.
11 links without text
11 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
5 checks passed
Meta description: 133 characters
Your meta description is 133 characters: “Nákup až ke dveřím na pár kliků. Doprava zdarma na velké nákupy, nový akční leták každý týden a spousta odměn ve věrnos…”.
Title: 35 characters
Your title is a healthy 35 characters: “Košík.cz | Jednoduše. Velkovýhodně.”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.kosik.cz/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
0%A phone browser shows 495 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://www.kosik.cz/llms.txt (3 KiB, 11 links), a plain-text guide to the site for AI tools.
Best practices
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
91 of 95 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 495 words of copy
The homepage carries about 495 words of visible text.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kosik.cz, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Hosting
- Fastly
Company
- Employees
- 230
- Founded
- 2014
- Headquarters
- Prague
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on kosik.cz, including 22 speed issues, 4 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.