kpa.io website review

About 2.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.2 s faster on a phone.

69 files are served with short cache lifetimes, so returning visitors download them again (2.0 MB).

Wistia costs a phone 2.7 s of main-thread work and 3.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

23 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

A phone's processor spends 10.5 s on main-thread work while loading, 6.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (Wistia, Facebook and termly.io and others), adding 6.0 MB and 3.7 s of main-thread time.

Facebook costs a phone 696 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

17 images could be 543 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

20 long tasks block the main thread while loading, the longest for 260 ms. During a long task the page ignores taps.

About 23 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 23.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Previous Memorable Compliance Training for Every Part of Yo…”.

Visually, the page fills in at 17.1 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 46.4 s. Good is under 3.8 s.

Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

30 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 9.5 MB in 283 requests on a phone: scripts 5.6 MB (141), images 3.5 MB (55) and fonts 146 KiB (7). Under 2 MB keeps phones on slow connections fast.

Auto Care Image - Oil Change.jpg weighs 2.1 MB. On a phone connection a single image that size takes seconds.

9 images further down the page (617 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

5 images are downloaded at several times the size a phone draws them, for example Ad-Sales-F&I-Compliance-Program-home-icon.png at 3,352 px wide, shown at 306 px. Resized copies would save about 295 KiB.

1 image (50 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 2.69 g of CO₂e: 322.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

1 element hidden from screen readers can still receive keyboard focus.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h5, h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 3 characters: “KPA”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 112 pages on kpa.io and 11 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://kpa.io/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://kpa.io/training-catalog has no meta description, so Google writes the search snippet from whatever text it finds.

https://kpa.io/pricing, https://kpa.io/customer-support, https://kpa.io/solutions/complete-compliance, https://kpa.io/expertise/compliance-consulting, https://kpa.io/expertise/compliance-training and https://kpa.io/training-catalog have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

7 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CERT_COMMON_NAME_INVALID”.

Large scripts ship without source maps.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,259 words of visible text.

Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). A consent tool (Termly) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 3 cookies (measured from a US location before any click).

Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.