kraftblick.com website review

18 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

About 207 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

8 third-party services load with your homepage (Google CDN, Google Tag Manager and Facebook and others), adding 1.4 MB and 974 ms of main-thread time.

Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

About 602 KiB of JavaScript is downloaded but never used on this page.

Google CDN costs a phone 431 ms of main-thread work and 743 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.8 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

15 files are served with short cache lifetimes, so returning visitors download them again (271 KiB).

Google Tag Manager costs a phone 214 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

11 long tasks block the main thread while loading, the longest for 143 ms. During a long task the page ignores taps.

Polyfills for old browsers add 51 KiB JavaScript that modern phones do not need.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Visually, the page fills in at 12.6 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 16.4 s. Good is under 3.8 s.

Your largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Digital Marketing Strategy for Software Companies, Tech Sta…”. Most of its time is element render delay (6.1 s).

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 364 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.9 MB in 113 requests on a phone: scripts 1.5 MB (37), other files 385 KiB (20) and images 345 KiB (29). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 96.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

5 form fields have no label, so screen readers announce an empty box and autofill guesses.

Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

Your title is 92 characters, so Google will cut it off around 60: “Marketing Agency for Software & Tech Companies | Digital Marketing for Startups - Kraftbl…”.

Your meta description is 185 characters; Google truncates after about 160, so the end of your pitch is cut.

2 links have no real href, so search engines can't follow them.

The homepage links to 21 pages on kraftblick.com and 0 external pages.

There is no https://kraftblick.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Your homepage links to https://kraftblick.com/about-us, which answers with an error. Visitors hit a dead end and search engines drop it.

https://kraftblick.com/case-studies and https://kraftblick.com/contact-us have no meta description, so Google writes the search snippet from whatever text it finds.

https://kraftblick.com/discovery-and-planning, https://kraftblick.com/paid-advertising-consulting, https://kraftblick.com/content-marketing-consulting, https://kraftblick.com/search-optimization-consulting and https://kraftblick.com/digital-consulting use the same meta description. A description written for each page earns more clicks.

https://kraftblick.com/case-studies, https://kraftblick.com/contact-us and https://kraftblick.com/digital-consulting have no <h1> headline, so visitors and search engines get no clear main topic.

https://kraftblick.com/paid-advertising-consulting, https://kraftblick.com/search-optimization-consulting, https://kraftblick.com/digital-consulting and https://kraftblick.com/saas-marketing-agency took over 3 s to send their HTML from our server.

We fetched 13 pages linked from your homepage and read each the way a search engine does.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,982 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.