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krafton.com website review

Visit site (opens in a new tab)Reviewed 4 November 202632 issues · 80 checks

This review found 32 issues worth fixing on krafton.com, 10 of them high impact, across 80 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.2 s2.6 sMay 16Oct 313.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.7 s
May 23, 20263.3 s
May 30, 20263.3 s
Jun 6, 20263.3 s
Jun 13, 20263.3 s
Jun 20, 20263.5 s
Jun 27, 20263.6 s
Jul 4, 20263.6 s
Jul 11, 20263.6 s
Jul 18, 20263.6 s
Jul 25, 20263.6 s
Aug 1, 20263.7 s
Aug 8, 20263.8 s
Aug 15, 20264.0 s
Aug 22, 20264.0 s
Aug 29, 20263.9 s
Sep 5, 20263.7 s
Sep 12, 20263.4 s
Sep 19, 20263.1 s
Sep 26, 20262.8 s
Oct 3, 20262.8 s
Oct 10, 20262.8 s
Oct 17, 20262.8 s
Oct 24, 20263.0 s
Oct 31, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
141 ms81 msMay 16Oct 31120 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026110 ms
May 23, 202699 ms
May 30, 2026104 ms
Jun 6, 2026103 ms
Jun 13, 202699 ms
Jun 20, 2026110 ms
Jun 27, 2026102 ms
Jul 4, 202697 ms
Jul 11, 202697 ms
Jul 18, 202693 ms
Jul 25, 202688 ms
Aug 1, 202695 ms
Aug 8, 202696 ms
Aug 15, 2026104 ms
Aug 22, 2026104 ms
Aug 29, 2026107 ms
Sep 5, 2026119 ms
Sep 12, 2026122 ms
Sep 19, 2026134 ms
Sep 26, 2026121 ms
Oct 3, 2026122 ms
Oct 10, 2026120 ms
Oct 17, 2026119 ms
Oct 24, 2026119 ms
Oct 31, 2026120 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of krafton.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. krafton.com at 0.4 s0.4 s
  2. krafton.com at 0.8 s0.8 s
  3. krafton.com at 1.1 s1.1 s
  4. krafton.com at 1.5 s1.5 s
  5. krafton.com at 1.9 s1.9 s
  6. krafton.com at 2.3 s2.3 s
  7. krafton.com at 2.6 s2.6 s
  8. krafton.com at 3.0 s3.0 s

Speed

6 to fix71
  • Use efficient cache lifetimes

    5.8 s · 11.9 MB

    76 files are served with short cache lifetimes, so returning visitors download them again (11.9 MB).

  • Render-blocking requests

    2.0 s

    22 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

  • Improve image delivery

    5.0 MB

    26 images could be 5.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 71

    71/100

    Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    450 ms · 167 KiB

    About 167 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Reduce unused CSS

    450 ms · 71 KiB

    About 71 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Minify CSS

    150 ms · 15 KiB

    15 KiB could be saved by minifying CSS.

  • Minify JavaScript

    150 ms · 6 KiB

    6 KiB could be saved by minifying JavaScript.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google Tag Manager, Google Fonts and Google Analytics), adding 323 KiB and 118 ms of main-thread time.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 85 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 256 ms of it running JavaScript. That is comfortably low.

  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 11.0 s

    11.0 s

    Your largest element takes 11.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies on our website to give you the most relevant…”.

  • Time to Interactive: 11.2 s

    11.2 s

    The page becomes fully interactive after 11.2 s. Good is under 3.8 s.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 110 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user INP: 130 ms

    130 ms

    Real visitors wait 130 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.7 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 2.6 s

    2.6 s

    Visually, the page fills in at 2.6 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 58 ms

    58 ms

    Scripts block the page for only 58 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix38
  • Page weight: 12.3 MB in 82 requests

    12.3 MB

    Your homepage downloads 12.3 MB in 82 requests on a phone: images 5.9 MB (45), media 5.0 MB (1) and fonts 849 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    Moonbreaker_OG-580x389.png weighs 504 KiB. On a phone connection a single image that size takes seconds.

  • 24 images in older formats

    24 images (5.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 22 images below the first screen load straight away

    22 images further down the page (5.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.5 g of CO₂ per visit

    3.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.49 g of CO₂e: 418.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8293
  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 25 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10093
  • Title is short (4 characters)

    Your title is only 4 characters: “크래프톤”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 143 internal links, 30 external

    The homepage links to 143 pages on krafton.com and 30 external pages.

7 checks passed
  • Meta description: 108 characters

    Your meta description is 108 characters: “PIONEER THE UNDISCOVERED. 우리는 게이머의 로망을 실현하기 위해, 누구도 가지 않는 길을 갑니다. 전 세계 팬들이 잊지 못할 세상을 만들기 위해 담대하게 도전하고 개척합니다.”.

  • One H1 headline

    Your main headline reads: “KRAFTON”.

  • Canonical URL set

    The canonical URL is https://www.krafton.com/.

  • Structured data in place

    Structured data found: Brand, BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.krafton.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://krafton.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

Other pages

4 to fix81
  • 4 pages share 2 titles

    https://krafton.com/about and https://krafton.com/about/vision all use the title “크래프톤 이야기 | KRAFTON”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages without a meta description

    https://krafton.com/more-experience, https://krafton.com/csr, https://krafton.com/about/history and https://krafton.com/about/challenge have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages share a meta description

    https://krafton.com/about and https://krafton.com/about/vision use the same meta description. A description written for each page earns more clicks.

  • 5 links to non-canonical URLs

    Your homepage links to 5 pages by a URL that isn't their canonical one, for example https://krafton.com/about, whose canonical is https://krafton.com/about/vision. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages slow to respond

    https://krafton.com/more-experience and https://krafton.com/news took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 106 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 15 small tap targets

    15 of 50 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Only about 108 words

    The homepage has only about 108 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More”.

  • 1 call to action

    The homepage has 1 call to action, for example “Learn More”.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at krafton.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics
Hosting
CloudFront

Hiring

Hiring
58 open roles
Teams
Management Supporting (18), Data (16), Business & Service (10), Tech (5)
Job board
greenhouse

Company

Founded
2007
Headquarters
Seongnam

Upkeep, stack, hiring and company data from programmable.info

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