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krain.com website review

Visit site (opens in a new tab)Reviewed 24 October 202644 issues · 87 checks

This review found 44 issues worth fixing on krain.com, 18 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s2.0 sMay 2Oct 172.4 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.2 s
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.5 s
Oct 17, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
355 ms262 msMay 2Oct 17327 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026292 ms
May 9, 2026288 ms
May 16, 2026288 ms
May 23, 2026279 ms
May 30, 2026279 ms
Jun 6, 2026280 ms
Jun 13, 2026279 ms
Jun 20, 2026275 ms
Jun 27, 2026273 ms
Jul 4, 2026275 ms
Jul 11, 2026279 ms
Jul 18, 2026279 ms
Jul 25, 2026278 ms
Aug 1, 2026275 ms
Aug 8, 2026282 ms
Aug 15, 2026287 ms
Aug 22, 2026297 ms
Aug 29, 2026300 ms
Sep 5, 2026295 ms
Sep 12, 2026305 ms
Sep 19, 2026322 ms
Sep 26, 2026342 ms
Oct 3, 2026343 ms
Oct 10, 2026344 ms
Oct 17, 2026327 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of krain.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. krain.com at 0.5 s0.5 s
  2. krain.com at 1.0 s1.0 s
  3. krain.com at 1.5 s1.5 s
  4. krain.com at 2.0 s2.0 s
  5. krain.com at 2.4 s2.4 s
  6. krain.com at 2.9 s2.9 s
  7. krain.com at 3.4 s3.4 s
  8. krain.com at 3.9 s3.9 s

Speed

11 to fix26
  • Reduce unused JavaScript

    2.4 s · 759 KiB

    About 759 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

  • Use efficient cache lifetimes

    1.9 s · 403 KiB

    36 files are served with short cache lifetimes, so returning visitors download them again (403 KiB).

  • Render-blocking requests

    1.5 s

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 1.5 s.

  • Mobile performance score: 26

    26/100

    Your mobile performance score is 26 (desktop: 18). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 1.8 MB and 1.2 s of main-thread time.

  • Improve image delivery

    300 ms · 238 KiB

    11 images could be 238 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 465 ms

    465 ms

    Google Tag Manager costs a phone 465 ms of main-thread work and 531 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.7 s

    A phone's processor spends 3.7 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    300 ms · 64 KiB

    Polyfills for old browsers add 64 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Google CDN adds 258 ms

    258 ms

    Google CDN costs a phone 258 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,557 HTML elements

    The page has 1,557 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 204 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    33 KiB

    About 33 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    15 KiB

    15 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 53 ms

    53 ms

    Your server sent the HTML in 53 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.27

    0.27

    For real visitors the layout shifts by 0.27 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 18.3 s

    18.3 s

    Your largest element takes 18.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “No Learning Curve”.

  • Time to Interactive: 26.0 s

    26.0 s

    The page becomes fully interactive after 26.0 s. Good is under 3.8 s.

  • Speed Index: 8.8 s

    8.8 s

    Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.49

    0.49

    The layout shifts by 0.49 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 616 ms

    616 ms

    Scripts block taps and scrolling for 616 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 296 ms

    296 ms

    Real visitors wait 296 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 292 ms to 327 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

3 to fix53
  • Page weight: 4.2 MB in 224 requests

    4.2 MB

    Your homepage downloads 4.2 MB in 224 requests on a phone: scripts 2.7 MB (119), images 872 KiB (50) and other files 383 KiB (47). Under 2 MB keeps phones on slow connections fast.

  • 14 images in older formats

    14 images (743 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 16 images below the first screen load straight away

    16 images further down the page (792 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.18 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 141.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9095
  • 28 text elements with low contrast

    28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

2 checks passed
  • Every image has alt text

    All 50 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9291
  • Structured data has 3 problems

    Structured data found (Organization and WebSite) but with 3 problems, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 162 internal links, 6 external

    The homepage links to 162 pages on krain.com and 6 external pages.

6 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Rotor & pop-up sprinklers, irrigation controllers, nozzles and supplies for commercial and residential watering systems…”.

  • One H1 headline

    Your main headline reads: “Irrigation System Solutions”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “Sprinklers & Irrigation Systems | K-Rain Manufacturing”.

  • Canonical URL set

    The canonical URL is https://www.krain.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.krain.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing name, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (823 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix75
  • 6 pages without a title

    /proplus-rotary-sprinkler, /superpro-rotary-sprinkler, /prosport-rotary-sprinkler, /spray-bodies, /np-sprays and /k-spray-3-4-6-12-pop-up-sprays have no <title>, so Google invents the link text in results.

  • 6 pages without a meta description

    /proplus-rotary-sprinkler, /superpro-rotary-sprinkler, /prosport-rotary-sprinkler, /spray-bodies, /np-sprays and /k-spray-3-4-6-12-pop-up-sprays have no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages without an H1

    /proplus-rotary-sprinkler, /superpro-rotary-sprinkler, /prosport-rotary-sprinkler, /spray-bodies, /np-sprays and /k-spray-3-4-6-12-pop-up-sprays have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    /mini-pro-gear-driven-rotor took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

3 to fixGoogle 6976
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=17470540&Ver=2&mid=a7bc9a8a-9146-4502-b320-c3a8779ad187&bo=1&sid=12e2a9a0cf9d11f1b54a3f63f0b18442&vid=12e2cc20cf9d11f1af4f1534e329db3c&vids=1&msclkid=N&pi=918639831&lg.

  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://data.stbuttons.click/data' from origin 'https://www.krain.com' has been blocked by…”.

  • 3 low-resolution images

    3 images are served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    10 of 12 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix60
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 302 words of copy

    The homepage carries about 302 words of visible text.

3 checks passed
  • 12 calls to action

    The homepage has 12 calls to action, for example “Pump Start Relays”, “Buy Products Online” and “LEARN MORE”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Meta Pixel.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at krain.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Sana Commerce
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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