krazysmash.com website review

Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

3 images could be 73 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

7 third-party services load with your homepage (Shopify, Klaviyo and POWr and others), adding 1.2 MB and 280 ms of main-thread time.

Shopify costs a phone 142 ms of main-thread work and 666 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 79 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

11 files are served with short cache lifetimes, so returning visitors download them again (40 KiB).

1 long task block the main thread while loading, the longest for 82 ms. During a long task the page ignores taps.

About 80 KiB of JavaScript is downloaded but never used on this page.

About 12 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 11.5 s. Good is under 3.8 s.

The layout shifts by 0.279 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.8 MB in 390 requests on a phone: scripts 1,000 KiB (170), other files 964 KiB (154) and images 489 KiB (26). Under 2 MB keeps phones on slow connections fast.

6_0ff40e22-ae1b-4239-89ee-7553f68c371e.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (30 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 95.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

30 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

There are 2 <h1> headlines (“” and “Your One-Stop Badminton Shop in the USA”). One clear main headline is easier for people and search engines.

Your meta description is 169 characters; Google truncates after about 160, so the end of your pitch is cut.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 68 pages on krazysmash.com and 7 external pages.

https://krazysmash.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://krazysmash.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://krazysmash.com/blogs/news, https://krazysmash.com/pages/contact and https://krazysmash.com/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

https://krazysmash.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

https://krazysmash.com/pages/contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

4 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 362 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.