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ktc.co.th website review
Visit site (opens in a new tab)Reviewed 4 November 202632 issues · 80 checks
This review found 32 issues worth fixing on ktc.co.th, 14 of them high impact, across 80 checks. The most urgent: google Tag Manager adds 3.5 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.3 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.5 s |
| Oct 31, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 202 ms |
| May 23, 2026 | 204 ms |
| May 30, 2026 | 205 ms |
| Jun 6, 2026 | 205 ms |
| Jun 13, 2026 | 202 ms |
| Jun 20, 2026 | 197 ms |
| Jun 27, 2026 | 193 ms |
| Jul 4, 2026 | 187 ms |
| Jul 11, 2026 | 182 ms |
| Jul 18, 2026 | 179 ms |
| Jul 25, 2026 | 184 ms |
| Aug 1, 2026 | 220 ms |
| Aug 8, 2026 | 284 ms |
| Aug 15, 2026 | 336 ms |
| Aug 22, 2026 | 375 ms |
| Aug 29, 2026 | 373 ms |
| Sep 5, 2026 | 358 ms |
| Sep 12, 2026 | 351 ms |
| Sep 19, 2026 | 344 ms |
| Sep 26, 2026 | 336 ms |
| Oct 3, 2026 | 329 ms |
| Oct 10, 2026 | 322 ms |
| Oct 17, 2026 | 319 ms |
| Oct 24, 2026 | 323 ms |
| Oct 31, 2026 | 330 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Google Tag Manager adds 3.5 s
3.5 sGoogle Tag Manager costs a phone 3.5 s of main-thread work and 1.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
2.2 s · 1.0 MB106 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).
Render-blocking requests
1.1 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 37
37/100Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.5 s
A phone's processor spends 9.5 s on main-thread work while loading, 6.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Hotjar and others), adding 2.3 MB and 4.1 s of main-thread time.
Reduce unused JavaScript
300 ms · 1,015 KiBAbout 1,015 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 743 ms. During a long task the page ignores taps.
Facebook adds 322 ms
322 msFacebook costs a phone 322 ms of main-thread work and 233 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,652 HTML elements
The page has 1,652 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
207 KiB4 images could be 207 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
24 KiBPolyfills for old browsers add 24 KiB JavaScript that modern phones do not need.
Reduce unused CSS
12 KiBAbout 12 KiB of CSS is downloaded but never applied on this page.
Minify CSS
8 KiB8 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 275 ms
275 msYour server sent the HTML in 275 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Total Blocking Time: 3.9 s
3.9 sScripts block taps and scrolling for 3.9 s in total while the page loads. Good is under 200 ms.
Time to Interactive: 21.7 s
21.7 sThe page becomes fully interactive after 21.7 s. Good is under 3.8 s.
Speed Index: 11.9 s
11.9 sVisually, the page fills in at 11.9 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 6.3 s
6.3 sYour largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “สำหรับพัฒนาประสิทธิภาพการทำงานเว็บไซต์ เพื่อมอบประสบการณ์กา…”.
Real-user INP: 256 ms
256 msReal visitors wait 256 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 61% slower for real visitors
+61%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 202 ms to 330 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
Largest content (LCP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 446 ms
446 msReal visitors wait 446 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 3.5 MB in 145 requests
3.5 MBYour homepage downloads 3.5 MB in 145 requests on a phone: scripts 2.8 MB (97), images 439 KiB (22) and fonts 99 KiB (4). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (80 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.0 g of CO₂ per visit
0.99 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.99 g of CO₂e: 118.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
All page content should be contained by landmarks (64 elements)
All page content should be contained by landmarks: 64 elements on the page fail this check, rated moderate by axe-core.
19 links without text
19 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (12 elements)
Alternative text of images should not be repeated as text: 12 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 46 images in the HTML carry an alt attribute.
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No robots.txt
There is no robots.txt at ktc.co.th/robots.txt, the first file search crawlers ask for.
113 internal links, 0 external
The homepage links to 113 pages on ktc.co.th and 0 external pages.
7 checks passed
Meta description: 143 characters
Your meta description is 143 characters: “บริษัท บัตรกรุงไทย จำกัด (มหาชน) หรือ KTC ให้บริการบัตรเครดิต บัตรกดเงินสด สินเชื่อส่วนบุคคล และสินเชื่อรถแลกเงิน สมัคร…”.
One H1 headline
Your main headline reads: “ชีวิตที่ใช่ ไลฟ์สไตล์ที่ชอบ”.
Title: 56 characters
Your title is a healthy 56 characters: “KTC: บัตรเครดิต บัตรกดเงินสด สินเชื่อส่วนบุคคล รถแลกเงิน”.
Canonical URL set
The canonical URL is https://www.ktc.co.th/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
XML sitemap found
Your XML sitemap is reachable at https://www.ktc.co.th/sitemap.xml.
AI search readiness
1 checks passed
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and contact details; sameAs (social profiles) and description would complete it.
Other pages
2 pages share a title
https://www.ktc.co.th/about and https://www.ktc.co.th/careers all use the title “KTC : บริษัท บัตรกรุงไทย จำกัด (มหาชน)”. Search engines can't tell which page to show for a search, so each competes with the others.
3 pages share a meta description
https://www.ktc.co.th/about, https://www.ktc.co.th/careers and https://www.ktc.co.th/ushop use the same meta description. A description written for each page earns more clicks.
7 pages with very little text
https://www.ktc.co.th/about, https://www.ktc.co.th/investor-relations, https://www.ktc.co.th/sustainability-development, https://www.ktc.co.th/careers, https://www.ktc.co.th/loan/ktc-cash and https://www.ktc.co.th/ktc-p-berm and 1 other have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
6 pages slow to respond
https://www.ktc.co.th/about/announcement, https://www.ktc.co.th/loan/ktc-cash, https://www.ktc.co.th/ktc-p-berm, https://www.ktc.co.th/rewards, https://www.ktc.co.th/installment and https://www.ktc.co.th/ktcmobile took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.ktc.co.th/upload/KTC-Home-page-Mobile-banner-9OCT-1100x1692.webp.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
35 of 35 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 57 words
The homepage has only about 57 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
2 calls to action
The homepage has 2 calls to action, for example “ช้อปออนไลน์ KTC U SHOP” and “ช้อปออนไลน์ KTC U SHOP”.
Analytics in place
Analytics detected: Google Tag Manager and Hotjar.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ktc.co.th, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Analytics
- Google Tag Manager | Hotjar
- Hosting
- Imperva
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on ktc.co.th, including 18 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.