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ktng.com.tr website review
Visit site (opens in a new tab)Reviewed 24 October 202634 issues · 76 checks
This review found 34 issues worth fixing on ktng.com.tr, 15 of them high impact, across 76 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
66DClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Use efficient cache lifetimes
5.3 s · 1.2 MB17 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).
Render-blocking requests
2.6 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.
Improve image delivery
1.1 s · 272 KiB6 images could be 272 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.
Reduce unused JavaScript
940 ms · 190 KiBAbout 190 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 940 ms faster on a phone.
Reduce unused CSS
940 ms · 179 KiBAbout 179 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 940 ms faster on a phone.
Mobile performance score: 58
58/100Your mobile performance score is 58 (desktop: 89). Pages that score under 90 lose visitors before the first paint.
Font display
250 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).
4 third-party services on the page
4 third-party services load with your homepage (Google Tag Manager, Ipify and Google Fonts and others), adding 239 KiB and 112 ms of main-thread time.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 110 ms. During a long task the page ignores taps.
Minify JavaScript
24 KiB24 KiB could be saved by minifying JavaScript.
Minify CSS
16 KiB16 KiB could be saved by minifying CSS.
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 89 but mobile only 58. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.8 s
A phone's processor spends 0.8 s on main-thread work while loading, 243 ms of it running JavaScript. That is comfortably low.
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 10.1 s
10.1 sYour largest element takes 10.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below. Most of its time is resource load delay (4.4 s).
First Contentful Paint: 4.8 s
4.8 sThe first text or image appears after 4.8 s on a phone. Good is under 1.8 s.
Speed Index: 8.9 s
8.9 sVisually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 10.1 s
10.1 sThe page becomes fully interactive after 10.1 s. Good is under 3.8 s.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
2 images in older formats
2 images (115 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (22 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.4 g of CO₂ per visit
0.41 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.41 g of CO₂e: 48.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Page weight: 1.4 MB in 30 requests
1.4 MBYour homepage downloads 1.4 MB in 30 requests on a phone: images 657 KiB (8), scripts 382 KiB (5) and fonts 230 KiB (11). That is a lean page.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
29 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 35 WCAG 2.2 A/AA and best-practice rules on the phone render: 29 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Page is set to noindex
The robots meta tag says “noindex, nofollow”: Google is told not to list this page at all.
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Blocked from indexing
Google's crawler is blocked from indexing this page.
Title is short (25 characters)
Your title is only 25 characters: “KT&G Tütün Mamulleri A.Ş.”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at http://www.bmstel.com/sitemap.xml, so Google discovers your pages only by following links.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
17 internal links, 5 external
The homepage links to 17 pages on ktng.com.tr and 5 external pages.
2 checks passed
One H1 headline
Your main headline reads: “Anı Hisset, Yaşamı Zenginleştir”.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://ktng.com.tr/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (239 words), so crawlers that don't run JavaScript still read it.
Other pages
7 linked pages hidden from search
https://ktng.com.tr/en, https://ktng.com.tr/kurumsal, https://ktng.com.tr/sertifikalar, https://ktng.com.tr/haberler, https://ktng.com.tr/insan-kaynaklari and https://ktng.com.tr/iletisim and 1 other are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
7 pages share a title
/, https://ktng.com.tr/kurumsal, https://ktng.com.tr/sertifikalar, https://ktng.com.tr/haberler, https://ktng.com.tr/insan-kaynaklari and https://ktng.com.tr/iletisim and 1 other all use the title “KT&G Tütün Mamulleri A.Ş.”. Search engines can't tell which page to show for a search, so each competes with the others.
7 pages without a meta description
https://ktng.com.tr/en, https://ktng.com.tr/kurumsal, https://ktng.com.tr/sertifikalar, https://ktng.com.tr/haberler, https://ktng.com.tr/insan-kaynaklari and https://ktng.com.tr/iletisim and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
7 internal pages checked
We fetched 7 pages linked from your homepage and read each the way a search engine does.
4 checks passed
Linked pages load
All 7 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 7 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
11 of 13 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Only about 239 words
The homepage has only about 239 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
5 other companies contacted
Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ktng.com.tr, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on ktng.com.tr, including 11 speed issues, 9 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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