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kujten.com website review
Visit site (opens in a new tab)Reviewed 8 November 202634 issues · 81 checks
This review found 34 issues worth fixing on kujten.com, 9 of them high impact, across 81 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #30,995 of 109,350 reviewed websitesbeats 66%
- #20,633 of 61,859 online storesbeats 60%
- #19,953 of 56,401 Shopify storesbeats 58%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 147 ms |
| May 23, 2026 | 148 ms |
| May 30, 2026 | 150 ms |
| Jun 6, 2026 | 154 ms |
| Jun 13, 2026 | 161 ms |
| Jun 20, 2026 | 172 ms |
| Jun 27, 2026 | 177 ms |
| Jul 4, 2026 | 177 ms |
| Jul 11, 2026 | 188 ms |
| Jul 18, 2026 | 193 ms |
| Jul 25, 2026 | 196 ms |
| Aug 1, 2026 | 201 ms |
| Aug 8, 2026 | 184 ms |
| Aug 15, 2026 | 174 ms |
| Aug 22, 2026 | 163 ms |
| Aug 29, 2026 | 159 ms |
| Sep 5, 2026 | 169 ms |
| Sep 12, 2026 | 170 ms |
| Sep 19, 2026 | 170 ms |
| Sep 26, 2026 | 169 ms |
| Oct 3, 2026 | 162 ms |
| Oct 10, 2026 | 157 ms |
| Oct 17, 2026 | 161 ms |
| Oct 24, 2026 | 170 ms |
| Oct 31, 2026 | 179 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.6 s16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Main-thread work: 8.3 s
A phone's processor spends 8.3 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5,505 HTML elements
The page has 5,505 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
600 ms · 1.8 MB25 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (figpii.com, Shopify and ZenDesk and others), adding 2.1 MB and 1.5 s of main-thread time.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
997 KiBAbout 997 KiB of JavaScript is downloaded but never used on this page.
figpii.com adds 571 ms
571 msfigpii.com costs a phone 571 ms of main-thread work and 47 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 208 ms
208 msShopify costs a phone 208 ms of main-thread work and 426 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
ZenDesk adds 197 ms
197 msZenDesk costs a phone 197 ms of main-thread work and 439 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 176 ms
176 msKlaviyo costs a phone 176 ms of main-thread work and 511 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
200 ms · 86 KiB16 files are served with short cache lifetimes, so returning visitors download them again (86 KiB).
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 233 ms. During a long task the page ignores taps.
Reduce unused CSS
37 KiBAbout 37 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need.
Minify JavaScript
27 KiB27 KiB could be saved by minifying JavaScript.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 23.4 s
23.4 sThe page becomes fully interactive after 23.4 s. Good is under 3.8 s.
Largest Contentful Paint: 4.4 s
4.4 sYour largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Real-user LCP: 2.9 s
2.9 sReal visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.3 s
2.3 sReal visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 960 ms
960 msReal visitors wait 960 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 5.5 s
5.5 sVisually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 517 ms
517 msScripts block taps and scrolling for 517 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
Tap response (INP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 147 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 195 ms
195 msReal visitors wait 195 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.5 MB in 394 requests
6.5 MBYour homepage downloads 6.5 MB in 394 requests on a phone: images 2.5 MB (29), scripts 2.3 MB (124) and other files 1.4 MB (203). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
logo_blanc_brodee_hp.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
11 images below the first screen load straight away
11 images further down the page (312 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.9 g of CO₂ per visit
1.85 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.85 g of CO₂e: 222.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
23 images without alt text
23 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
15 links without text
15 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “ld+json block 1 is not valid JSON (Unexpected end of JSON input)”.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
242 internal links, 4 external
The homepage links to 242 pages on kujten.com and 4 external pages.
7 checks passed
Meta description: 124 characters
Your meta description is 124 characters: “A 100% cashmere wardrobe and accessories for women, men, and children. Discover our cashmere sweaters, beanies, and sca…”.
One H1 headline
Your main headline reads: “KUJTEN”.
Title: 51 characters
Your title is a healthy 51 characters: “Kujten Cachemire: Cashmere Clothing and Accessories”.
Canonical URL set
The canonical URL is https://www.kujten.com/en-us.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.kujten.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.kujten.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,499 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages without an H1
https://www.kujten.com/en-us/collections/nouvelle-collection-femme, https://www.kujten.com/en-us/collections/nouvelle-collection-homme, https://www.kujten.com/en-us/collections/nouvelle-collection-accessoires and https://www.kujten.com/en-us/collections/pulls-sweats-femme have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 93 found) and read each the way a search engine does.
6 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 4 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
6 small tap targets
6 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 348 words of copy
The homepage carries about 348 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more”.
3 calls to action
The homepage has 3 calls to action, for example “Learn more”, “Contact” and “Shop now”.
6 short forms
6 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Matomo.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo, Meta Pixel, Snap Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
27 cookies set on arrival
27Opening the homepage sets 27 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kujten.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Autocart · Easy Tag Gtm Data Layer · Depict Search Merchandising · Klaviyo Email Marketing Sms · Orbe Geolocation · global-e.com · weglot.com · loyoly.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Matomo
- Hosting
- Shopify
Company
- Employees
- 200
- Founded
- 2012
- Headquarters
- Paris
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on kujten.com, including 20 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.