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kurlon.com website review
Visit site (opens in a new tab)Reviewed 4 November 202632 issues · 84 checks
This review found 32 issues worth fixing on kurlon.com, 11 of them high impact, across 84 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
89B- #3,272 of 103,078 reviewed websitesbeats 95%
- #1,684 of 57,384 online storesbeats 95%
- #1,635 of 52,216 Shopify storesbeats 95%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.3 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 3.3 s |
| Aug 1, 2026 | 3.5 s |
| Aug 8, 2026 | 3.4 s |
| Aug 15, 2026 | 3.2 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.4 s |
| Oct 24, 2026 | 2.4 s |
| Oct 31, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 179 ms |
| May 23, 2026 | 184 ms |
| May 30, 2026 | 191 ms |
| Jun 6, 2026 | 200 ms |
| Jun 13, 2026 | 210 ms |
| Jun 20, 2026 | 218 ms |
| Jun 27, 2026 | 224 ms |
| Jul 4, 2026 | 226 ms |
| Jul 11, 2026 | 229 ms |
| Jul 18, 2026 | 246 ms |
| Jul 25, 2026 | 273 ms |
| Aug 1, 2026 | 289 ms |
| Aug 8, 2026 | 288 ms |
| Aug 15, 2026 | 282 ms |
| Aug 22, 2026 | 268 ms |
| Aug 29, 2026 | 251 ms |
| Sep 5, 2026 | 251 ms |
| Sep 12, 2026 | 250 ms |
| Sep 19, 2026 | 247 ms |
| Sep 26, 2026 | 242 ms |
| Oct 3, 2026 | 242 ms |
| Oct 10, 2026 | 241 ms |
| Oct 17, 2026 | 244 ms |
| Oct 24, 2026 | 240 ms |
| Oct 31, 2026 | 238 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.1 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Improve image delivery
150 ms · 1.2 MB22 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Mobile performance score: 75
75/100Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.
2,372 HTML elements
The page has 2,372 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 194 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 7 ms
7 msShopify costs a phone 7 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
6 third-party services on the page
6 third-party services load with your homepage (gokwik.co, Google Tag Manager and Shopify and others), adding 756 KiB and 171 ms of main-thread time.
Reduce unused CSS
150 ms · 35 KiBAbout 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
127 KiB4 files are served with short cache lifetimes, so returning visitors download them again (127 KiB).
Reduce unused JavaScript
106 KiBAbout 106 KiB of JavaScript is downloaded but never used on this page.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 69 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 24 ms
24 msYour server sent the HTML in 24 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 13.8 s
13.8 sYour largest element takes 13.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 14.5 s
14.5 sThe page becomes fully interactive after 14.5 s. Good is under 3.8 s.
Tap response (INP) got 32% slower for real visitors
+32%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 179 ms to 238 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 866 ms
866 msReal visitors wait 866 ms for your server to start answering (75th percentile). Good is under 800 ms.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 184 ms
184 msReal visitors wait 184 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Speed Index: 2.1 s
2.1 sVisually, the page fills in at 2.1 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0.003
0.003The layout barely moves while loading (CLS 0.003, good is under 0.1).
Total Blocking Time: 27 ms
27 msScripts block the page for only 27 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 4.1 MB in 135 requests
4.1 MBYour homepage downloads 4.1 MB in 135 requests on a phone: images 2.9 MB (70), scripts 727 KiB (31) and fonts 313 KiB (8). Under 2 MB keeps phones on slow connections fast.
12 images far larger than shown
1.5 MB12 images are downloaded at several times the size a phone draws them, for example shutterstock_1740104054_957d94ec-e025-4e79-8799-abdd69ab1cb0 at 5,760 px wide, shown at 360 px. Resized copies would save about 1.5 MB.
1 image over 500 KB
shutterstock_1740104054_957d94ec-e025-4e79-8799-abdd69ab1cb0 weighs 503 KiB. On a phone connection a single image that size takes seconds.
An image on the first screen is lazy-loaded
Artboard_2.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
13 images in older formats
13 images (864 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.2 g of CO₂ per visit
1.17 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.17 g of CO₂e: 140.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
<marquee> elements are deprecated and must not be used (1 element)
<marquee> elements are deprecated and must not be used: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
7 images without alt text
7 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
11 links without text
11 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (3 elements)
Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h6, h2 → h4 and h2 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “Discover Comfort with Kurlon – India's Premier Ma…”). One clear main headline is easier for people and search engines.
Structured data has 2 problems
Structured data found (Organization and WebSite) but with 2 problems, for example “WebSite: potentialAction.target is not an absolute URL ("{search_term_string}")”.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
205 internal links, 16 external
The homepage links to 205 pages on kurlon.com and 16 external pages.
6 checks passed
Meta description: 113 characters
Your meta description is 113 characters: “Kurlon is India’s top mattress brand. Buy coir, foam, and spring mattresses online for a better sleep experience.”.
Title: 57 characters
Your title is a healthy 57 characters: “Buy Kurlon Mattress Online | Best Mattress Brand in India”.
Canonical URL set
The canonical URL is https://kurlon.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://kurlon.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,440 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://kurlon.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://kurlon.com/collections/additional-discounted-products and https://kurlon.com/pages/bulk-order-new have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
https://kurlon.com/collections/additional-discounted-products, https://kurlon.com/pages/wishlist, https://kurlon.com/pages/bulk-order-new and https://kurlon.com/collections/mattresses have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
https://kurlon.com/pages/wishlist and https://kurlon.com/pages/bulk-order-new have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.
5 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
11 distorted images
11 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
40 of 47 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,284 words of copy
The homepage carries about 1,284 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Mattress” and “Shop Now”.
6 calls to action
The homepage has 6 calls to action, for example “Bulk Order”, “Shop Mattresses” and “Shop Mattress”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 14 testimonial or review blocks, a star rating and 2 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kurlon.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on kurlon.com, including 12 speed issues and 3 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.