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kurlon.com website review

Visit site (opens in a new tab)Reviewed 4 November 202632 issues · 84 checks

This review found 32 issues worth fixing on kurlon.com, 11 of them high impact, across 84 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s2.1 sMay 16Oct 312.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.3 s
May 23, 20262.4 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.5 s
Jun 27, 20262.5 s
Jul 4, 20262.5 s
Jul 11, 20262.4 s
Jul 18, 20262.9 s
Jul 25, 20263.3 s
Aug 1, 20263.5 s
Aug 8, 20263.4 s
Aug 15, 20263.2 s
Aug 22, 20262.9 s
Aug 29, 20262.4 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.4 s
Oct 24, 20262.4 s
Oct 31, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
306 ms163 msMay 16Oct 31238 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026179 ms
May 23, 2026184 ms
May 30, 2026191 ms
Jun 6, 2026200 ms
Jun 13, 2026210 ms
Jun 20, 2026218 ms
Jun 27, 2026224 ms
Jul 4, 2026226 ms
Jul 11, 2026229 ms
Jul 18, 2026246 ms
Jul 25, 2026273 ms
Aug 1, 2026289 ms
Aug 8, 2026288 ms
Aug 15, 2026282 ms
Aug 22, 2026268 ms
Aug 29, 2026251 ms
Sep 5, 2026251 ms
Sep 12, 2026250 ms
Sep 19, 2026247 ms
Sep 26, 2026242 ms
Oct 3, 2026242 ms
Oct 10, 2026241 ms
Oct 17, 2026244 ms
Oct 24, 2026240 ms
Oct 31, 2026238 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kurlon.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kurlon.com at 0.4 s0.4 s
  2. kurlon.com at 0.8 s0.8 s
  3. kurlon.com at 1.1 s1.1 s
  4. kurlon.com at 1.5 s1.5 s
  5. kurlon.com at 1.9 s1.9 s
  6. kurlon.com at 2.3 s2.3 s
  7. kurlon.com at 2.6 s2.6 s
  8. kurlon.com at 3.0 s3.0 s

Speed

6 to fix75
  • Render-blocking requests

    1.1 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Improve image delivery

    150 ms · 1.2 MB

    22 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Mobile performance score: 75

    75/100

    Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

  • 2,372 HTML elements

    The page has 2,372 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 194 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 7 ms

    7 ms

    Shopify costs a phone 7 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 third-party services on the page

    6 third-party services load with your homepage (gokwik.co, Google Tag Manager and Shopify and others), adding 756 KiB and 171 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 35 KiB

    About 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    127 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (127 KiB).

  • Reduce unused JavaScript

    106 KiB

    About 106 KiB of JavaScript is downloaded but never used on this page.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 69 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 24 ms

    24 ms

    Your server sent the HTML in 24 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 13.8 s

    13.8 s

    Your largest element takes 13.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 14.5 s

    14.5 s

    The page becomes fully interactive after 14.5 s. Good is under 3.8 s.

  • Tap response (INP) got 32% slower for real visitors

    +32%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 179 ms to 238 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 866 ms

    866 ms

    Real visitors wait 866 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 184 ms

    184 ms

    Real visitors wait 184 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Speed Index: 2.1 s

    2.1 s

    Visually, the page fills in at 2.1 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

  • Total Blocking Time: 27 ms

    27 ms

    Scripts block the page for only 27 ms while loading. Good is under 200 ms.

Images and page weight

5 to fix14
  • Page weight: 4.1 MB in 135 requests

    4.1 MB

    Your homepage downloads 4.1 MB in 135 requests on a phone: images 2.9 MB (70), scripts 727 KiB (31) and fonts 313 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • 12 images far larger than shown

    1.5 MB

    12 images are downloaded at several times the size a phone draws them, for example shutterstock_1740104054_957d94ec-e025-4e79-8799-abdd69ab1cb0 at 5,760 px wide, shown at 360 px. Resized copies would save about 1.5 MB.

  • 1 image over 500 KB

    shutterstock_1740104054_957d94ec-e025-4e79-8799-abdd69ab1cb0 weighs 503 KiB. On a phone connection a single image that size takes seconds.

  • An image on the first screen is lazy-loaded

    Artboard_2.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 13 images in older formats

    13 images (864 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.2 g of CO₂ per visit

    1.17 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.17 g of CO₂e: 140.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8389
  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <marquee> elements are deprecated and must not be used (1 element)

    <marquee> elements are deprecated and must not be used: 1 element on the page fails this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 7 images without alt text

    7 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 11 links without text

    11 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (3 elements)

    Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h6, h2 → h4 and h2 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8589
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “Discover Comfort with Kurlon – India's Premier Ma…”). One clear main headline is easier for people and search engines.

  • Structured data has 2 problems

    Structured data found (Organization and WebSite) but with 2 problems, for example “WebSite: potentialAction.target is not an absolute URL ("{search_term_string}")”.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 205 internal links, 16 external

    The homepage links to 205 pages on kurlon.com and 16 external pages.

6 checks passed
  • Meta description: 113 characters

    Your meta description is 113 characters: “Kurlon is India’s top mattress brand. Buy coir, foam, and spring mattresses online for a better sleep experience.”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Buy Kurlon Mattress Online | Best Mattress Brand in India”.

  • Canonical URL set

    The canonical URL is https://kurlon.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://kurlon.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,440 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://kurlon.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://kurlon.com/collections/additional-discounted-products and https://kurlon.com/pages/bulk-order-new have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://kurlon.com/collections/additional-discounted-products, https://kurlon.com/pages/wishlist, https://kurlon.com/pages/bulk-order-new and https://kurlon.com/collections/mattresses have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    https://kurlon.com/pages/wishlist and https://kurlon.com/pages/bulk-order-new have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9297
  • 11 distorted images

    11 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    40 of 47 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,284 words of copy

    The homepage carries about 1,284 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Mattress” and “Shop Now”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Bulk Order”, “Shop Mattresses” and “Shop Mattress”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 14 testimonial or review blocks, a star rating and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kurlon.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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