kusmitea.com website review

A phone's processor spends 5.7 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,266 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

17 files are served with short cache lifetimes, so returning visitors download them again (503 KiB).

About 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

About 348 KiB of JavaScript is downloaded but never used on this page.

10 long tasks block the main thread while loading, the longest for 330 ms. During a long task the page ignores taps.

15 images could be 301 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Shopify costs a phone 155 ms of main-thread work and 464 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Shopify, Klaviyo and Clarity and others), adding 866 KiB and 447 ms of main-thread time.

Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

The page becomes fully interactive after 14.6 s. Good is under 3.8 s.

Your largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Kusmi Tea”.

Scripts block taps and scrolling for 401 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 170 ms to 205 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.1 MB in 277 requests on a phone: scripts 1.3 MB (136), other files 803 KiB (98) and images 748 KiB (27). Under 2 MB keeps phones on slow connections fast.

3 images (123 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.89 g of CO₂e: 106.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

12 tap targets are too small or too close together to hit reliably with a finger.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

25 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 13 elements on the page fail this check, rated minor by axe-core.

Your meta description is 200 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 337 pages on kusmitea.com and 24 external pages.

/collections/the-en-vrac-300g and /collections/gourmandises-de-noel are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

/collections/editions-speciales and /collections/gourmandises-de-noel have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 125 found) and read each the way a search engine does.

27 of 63 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “[Regios Discounts] [USER ERROR] To display discounts on product pages, you need to create an automatic product discount…”.

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,087 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.