Website review, no card needed

kvsupply.com logo

kvsupply.com website review

Visit site (opens in a new tab)Reviewed 11 November 202626 issues · 81 checks

This review found 26 issues worth fixing on kvsupply.com, 5 of them high impact, across 81 checks. The most urgent: 1 linked page is broken. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.4 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
94 ms66 msMay 23Nov 771 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202678 ms
May 30, 202678 ms
Jun 6, 202677 ms
Jun 13, 202679 ms
Jun 20, 202681 ms
Jun 27, 202684 ms
Jul 4, 202686 ms
Jul 11, 202684 ms
Jul 18, 202682 ms
Jul 25, 202679 ms
Aug 1, 202680 ms
Aug 8, 202687 ms
Aug 15, 202685 ms
Aug 22, 202682 ms
Aug 29, 202686 ms
Sep 5, 202683 ms
Sep 12, 202691 ms
Sep 19, 202687 ms
Sep 26, 202679 ms
Oct 3, 202679 ms
Oct 10, 202675 ms
Oct 17, 202670 ms
Oct 24, 202669 ms
Oct 31, 202671 ms
Nov 7, 202671 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kvsupply.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kvsupply.com at 0.4 s0.4 s
  2. kvsupply.com at 0.8 s0.8 s
  3. kvsupply.com at 1.1 s1.1 s
  4. kvsupply.com at 1.5 s1.5 s
  5. kvsupply.com at 1.9 s1.9 s
  6. kvsupply.com at 2.3 s2.3 s
  7. kvsupply.com at 2.6 s2.6 s
  8. kvsupply.com at 3.0 s3.0 s

Speed

8 to fix77
  • 3,188 HTML elements

    The page has 3,188 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Signyfyd, Shopify and ThreatMetrix and others), adding 417 KiB and 967 ms of main-thread time.

  • Mobile performance score: 77

    77/100

    Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.

  • Signyfyd adds 863 ms

    863 ms

    Signyfyd costs a phone 863 ms of main-thread work and 264 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    450 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Improve image delivery

    300 ms · 37 KiB

    3 images could be 37 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 334 ms. During a long task the page ignores taps.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    57 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (57 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    5 KiB

    5 KiB JavaScript is shipped twice across bundles.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    4 KiB

    Polyfills for old browsers add 4 KiB JavaScript that modern phones do not need.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 7.6 s

    7.6 s

    The page becomes fully interactive after 7.6 s. Good is under 3.8 s.

  • Largest Contentful Paint: 3.6 s

    3.6 s

    Your largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Rider and Horse enjoying the sunset”.

  • Total Blocking Time: 396 ms

    396 ms

    Scripts block taps and scrolling for 396 ms in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.106

    0.106

    The layout shifts by 0.106 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 78 ms to 71 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 79 ms

    79 ms

    Real visitors wait 79 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 523 ms

    523 ms

    Real visitors wait 523 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Speed Index: 2.3 s

    2.3 s

    Visually, the page fills in at 2.3 s (Speed Index), inside the 3.4 s “good” threshold.

Images and page weight

1 to fix97
  • An image on the first screen is lazy-loaded

    Topleft-800_e2128ab9-b278-4fb2-8eb0-50a69cf08acd.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.3 g of CO₂ per visit

    0.26 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.26 g of CO₂e: 31.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 936 KiB in 143 requests

    936 KiB

    Your homepage downloads 936 KiB in 143 requests on a phone: scripts 491 KiB (71), images 175 KiB (20) and HTML 150 KiB (5). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9797
  • 19 text elements with low contrast

    19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 16 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10088
  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: sameAs is an empty list”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • One H1 headline

    Your <h1> is empty.

  • 941 internal links, 1 external

    The homepage links to 941 pages on kvsupply.com and 1 external page.

5 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “KVSupply is your one stop shop for your vet supplies &amp; pet supplies at amazing low prices. Shop today for low price…”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Veterinary Supplies & Pet Supplies Online - KVSupply.com”.

  • Canonical URL set

    The canonical URL is https://www.kvsupply.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.kvsupply.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.kvsupply.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,665 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix70
  • 1 linked page is broken

    Your homepage links to https://www.kvsupply.com/pages/accessibility-statement, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 1 page without a meta description

    https://www.kvsupply.com/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) SecurityError: Failed to read a named property 'document' from 'Window': Sandbox access violation…”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    16 of 16 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix78
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 309 words of copy

    The homepage carries about 309 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “SHOP NOW”, “Order Status & Tracking” and “Contact Us”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kvsupply.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify;Shopify Plus
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 26 issues on kvsupply.com, including 12 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25