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kwcapitalproperties.com website review

Visit site (opens in a new tab)Reviewed 26 October 202631 issues · 88 checks

This review found 31 issues worth fixing on kwcapitalproperties.com, 8 of them high impact, across 88 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s1.9 sMay 9Oct 242.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.2 s
May 16, 20262.1 s
May 23, 20262.7 s
May 30, 20262.6 s
Jun 6, 20262.4 s
Jun 13, 20262.5 s
Jun 20, 20262.3 s
Jun 27, 20262.4 s
Jul 4, 20262.6 s
Jul 11, 20262.5 s
Jul 18, 20262.4 s
Jul 25, 20262.3 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.1 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
244 ms89 msMay 9Oct 24107 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026112 ms
May 16, 2026128 ms
May 23, 2026214 ms
May 30, 2026213 ms
Jun 6, 2026212 ms
Jun 13, 2026212 ms
Jun 20, 2026117 ms
Jun 27, 2026115 ms
Jul 4, 2026121 ms
Jul 11, 2026115 ms
Jul 18, 2026115 ms
Jul 25, 2026117 ms
Aug 1, 2026119 ms
Aug 8, 2026174 ms
Aug 15, 2026226 ms
Aug 22, 2026226 ms
Aug 29, 2026184 ms
Sep 5, 2026130 ms
Sep 12, 2026121 ms
Sep 19, 2026119 ms
Sep 26, 2026111 ms
Oct 3, 2026107 ms
Oct 10, 2026107 ms
Oct 17, 2026112 ms
Oct 24, 2026107 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kwcapitalproperties.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kwcapitalproperties.com at 0.4 s0.4 s
  2. kwcapitalproperties.com at 0.8 s0.8 s
  3. kwcapitalproperties.com at 1.1 s1.1 s
  4. kwcapitalproperties.com at 1.5 s1.5 s
  5. kwcapitalproperties.com at 1.9 s1.9 s
  6. kwcapitalproperties.com at 2.3 s2.3 s
  7. kwcapitalproperties.com at 2.6 s2.6 s
  8. kwcapitalproperties.com at 3.0 s3.0 s

Speed

7 to fix70
  • Use efficient cache lifetimes

    150 ms · 1.1 MB

    24 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

  • Mobile performance score: 70

    70/100

    Your mobile performance score is 70 (desktop: 73). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, luxurypresence.com and Other Google APIs/SDKs and others), adding 1.3 MB and 559 ms of main-thread time.

  • Reduce unused JavaScript

    555 KiB

    About 555 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 264 ms

    264 ms

    Google Tag Manager costs a phone 264 ms of main-thread work and 422 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • luxurypresence.com adds 111 ms

    111 ms

    luxurypresence.com costs a phone 111 ms of main-thread work and 509 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    242 KiB

    4 images could be 242 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 156 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    42 KiB

    Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    36 KiB

    About 36 KiB of CSS is downloaded but never applied on this page.

  • Duplicated JavaScript

    26 KiB

    26 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 607 ms of it running JavaScript. That is comfortably low.

  • Server response: 70 ms

    70 ms

    Your server sent the HTML in 70 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 14.2 s

    14.2 s

    The page becomes fully interactive after 14.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.9 s

    5.9 s

    Your largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “HOME OF IMPACT-DRIVEN ENTREPRENEURS”.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Real-user TTFB: 906 ms

    906 ms

    Real visitors wait 906 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 4.4 s

    4.4 s

    Visually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 112 ms to 107 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 107 ms

    107 ms

    Real visitors wait 107 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.04

    0.04

    The layout barely moves while loading (CLS 0.04, good is under 0.1).

  • Total Blocking Time: 85 ms

    85 ms

    Scripts block the page for only 85 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 3.1 MB in 79 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 79 requests on a phone: images 1.6 MB (23), scripts 1.3 MB (29) and HTML 132 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.88 g of CO₂e: 105.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8890
  • 19 text elements with low contrast

    19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (19 elements)

    All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.

  • 11 form fields without a label

    11 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3, h3 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 22 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 74 internal links, 15 external

    The homepage links to 74 pages on kwcapitalproperties.com and 15 external pages.

7 checks passed
  • Meta description: 159 characters

    Your meta description is 159 characters: “Looking for top-notch Maryland Real Estate services? Visit Keller Williams Capital Properties' homepage for expert real…”.

  • One H1 headline

    Your main headline reads: “Home of impact-driven entrepreneurs”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Keller Williams Capital Properties | Real Estate Brokerage”.

  • Canonical URL set

    The canonical URL is https://kwcapitalproperties.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://kwcapitalproperties.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (822 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://kwcapitalproperties.com/llms.txt (193 KiB, 962 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix88
  • 1 linked page hidden from search

    https://kwcapitalproperties.com/blog is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without an H1

    https://kwcapitalproperties.com/home-valuation has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://kwcapitalproperties.com/home-search/listings has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

2 checks passed
  • Tap targets are thumb-sized

    12 of 12 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • A 8-field form

    Your longest form asks for 8 fields (6 required). Every extra field lowers completion.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 598 words of copy

    The homepage carries about 598 words of visible text.

5 checks passed
  • 7 calls to action

    The homepage has 7 calls to action, for example “Join KWCP”, “Contact Us” and “Join Us”.

  • Social proof on the page

    Social proof on the homepage: 8 testimonial or review blocks, 1 customer or partner logo and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Umami and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 10 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kwcapitalproperties.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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