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kwp.at website review

Visit site (opens in a new tab)Reviewed 31 October 202627 issues · 78 checks

This review found 27 issues worth fixing on kwp.at, 12 of them high impact, across 78 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.9 s2.8 sMay 9Oct 244.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.7 s
May 16, 20264.2 s
May 23, 20264.2 s
May 30, 20264.1 s
Jun 6, 20263.9 s
Jun 13, 20264.1 s
Jun 20, 20264.0 s
Jun 27, 20264.2 s
Jul 4, 20264.2 s
Jul 11, 20263.8 s
Jul 18, 20263.6 s
Jul 25, 20263.9 s
Aug 1, 20264.1 s
Aug 8, 20264.2 s
Aug 15, 20264.0 s
Aug 22, 20263.1 s
Aug 29, 20263.1 s
Sep 5, 20263.4 s
Sep 12, 20263.5 s
Sep 19, 20264.4 s
Sep 26, 20264.5 s
Oct 3, 20264.5 s
Oct 10, 20264.3 s
Oct 17, 20264.1 s
Oct 24, 20264.2 s
Real-visitor tap response (INP)75th percentile, phones
117 ms108 msMay 9Oct 24116 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026112 ms
May 16, 2026109 ms
May 23, 2026109 ms
May 30, 2026109 ms
Jun 6, 2026110 ms
Jun 13, 2026111 ms
Jun 20, 2026112 ms
Jun 27, 2026114 ms
Jul 4, 2026112 ms
Jul 11, 2026113 ms
Jul 18, 2026114 ms
Jul 25, 2026112 ms
Aug 1, 2026114 ms
Aug 8, 2026114 ms
Aug 15, 2026115 ms
Aug 22, 2026113 ms
Aug 29, 2026113 ms
Sep 5, 2026115 ms
Sep 12, 2026112 ms
Sep 19, 2026113 ms
Sep 26, 2026113 ms
Oct 3, 2026112 ms
Oct 10, 2026114 ms
Oct 17, 2026115 ms
Oct 24, 2026116 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kwp.at (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kwp.at at 0.8 s0.8 s
  2. kwp.at at 1.6 s1.6 s
  3. kwp.at at 2.4 s2.4 s
  4. kwp.at at 3.2 s3.2 s
  5. kwp.at at 4.1 s4.1 s
  6. kwp.at at 4.9 s4.9 s
  7. kwp.at at 5.7 s5.7 s
  8. kwp.at at 6.5 s6.5 s

Speed

7 to fix60
  • Use efficient cache lifetimes

    2.9 s · 3.2 MB

    70 files are served with short cache lifetimes, so returning visitors download them again (3.2 MB).

  • Render-blocking requests

    2.6 s

    22 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.

  • Reduce unused JavaScript

    1.6 s · 435 KiB

    About 435 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Improve image delivery

    550 ms · 1.3 MB

    16 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    750 ms · 190 KiB

    About 190 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Google CDN adds 374 ms

    374 ms

    Google CDN costs a phone 374 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google CDN, Other Google APIs/SDKs and Google Fonts), adding 803 KiB and 415 ms of main-thread time.

  • Minify CSS

    140 ms · 17 KiB

    17 KiB could be saved by minifying CSS.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 132 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    100 ms · 16 KiB

    Polyfills for old browsers add 16 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • Minify JavaScript

    67 KiB

    67 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 1.0 s of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 8.4 s

    8.4 s

    Your largest element takes 8.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Eine Seniorin pustet an einer Pusteblume.”.

  • Speed Index: 9.4 s

    9.4 s

    Visually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 12.4 s

    12.4 s

    The page becomes fully interactive after 12.4 s. Good is under 3.8 s.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 112 ms to 116 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.7 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.092

    0.092

    The layout barely moves while loading (CLS 0.092, good is under 0.1).

  • Total Blocking Time: 182 ms

    182 ms

    Scripts block the page for only 182 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix53
  • Page weight: 4.3 MB in 81 requests

    4.3 MB

    Your homepage downloads 4.3 MB in 81 requests on a phone: images 2.5 MB (28), scripts 942 KiB (19) and other files 351 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 16 images in older formats

    16 images (771 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 15 images below the first screen load straight away

    15 images further down the page (704 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.22 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.22 g of CO₂e: 147.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9395
  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 27 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is short (16 characters)

    Your title is only 16 characters: “Häuser zum Leben”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (165 characters)

    Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 130 internal links, 13 external

    The homepage links to 130 pages on kwp.at and 13 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Ein lebenswertes Leben führen”.

  • Canonical URL set

    The canonical URL is https://kwp.at/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://kwp.at/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://kwp.at/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,051 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 4 pages slow to respond

    https://kwp.at/pensionistenklubs, https://kwp.at/ukrainisch, https://kwp.at/bks and https://kwp.at/leistungen/wohnen/ausstattung took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    10 of 10 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 12 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,117 words of copy

    The homepage carries about 1,117 words of visible text.

3 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kwp.at, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Kappernet

Company

Founded
1960
Headquarters
Vienna

Upkeep, stack, hiring and company data from programmable.info

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