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kx.com website review

Visit site (opens in a new tab)Reviewed 29 October 202634 issues · 99 checks

This review found 34 issues worth fixing on kx.com, 15 of them high impact, across 99 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.4 s3.1 sMay 9Oct 243.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.4 s
May 16, 20263.5 s
May 23, 20263.2 s
May 30, 20263.3 s
Jun 6, 20263.3 s
Jun 13, 20263.4 s
Jun 20, 20263.7 s
Jun 27, 20263.8 s
Jul 4, 20264.1 s
Jul 11, 20264.1 s
Jul 18, 20264.2 s
Jul 25, 20264.1 s
Aug 1, 20264.0 s
Aug 8, 20263.8 s
Aug 15, 20263.7 s
Aug 22, 20263.8 s
Aug 29, 20263.8 s
Sep 5, 20263.9 s
Sep 12, 20263.9 s
Sep 19, 20263.8 s
Sep 26, 20263.8 s
Oct 3, 20263.6 s
Oct 10, 20263.5 s
Oct 17, 20263.5 s
Oct 24, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
1.1 s87 msMay 9Oct 24597 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026426 ms
May 16, 2026403 ms
May 23, 2026362 ms
May 30, 2026371 ms
Jun 6, 2026400 ms
Jun 13, 2026385 ms
Jun 20, 2026427 ms
Jun 27, 2026450 ms
Jul 4, 2026362 ms
Jul 11, 2026317 ms
Jul 18, 2026298 ms
Jul 25, 2026317 ms
Aug 1, 2026303 ms
Aug 8, 2026265 ms
Aug 15, 2026242 ms
Aug 22, 2026227 ms
Aug 29, 2026208 ms
Sep 5, 2026222 ms
Sep 12, 2026303 ms
Sep 19, 2026428 ms
Sep 26, 2026628 ms
Oct 3, 2026978 ms
Oct 10, 20261.0 s
Oct 17, 2026823 ms
Oct 24, 2026597 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

11 to fix35
  • Use efficient cache lifetimes

    1.9 s · 532 KiB

    50 files are served with short cache lifetimes, so returning visitors download them again (532 KiB).

  • Google Tag Manager adds 2.3 s

    2.3 s

    Google Tag Manager costs a phone 2.3 s of main-thread work and 551 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.9 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.3 s

    A phone's processor spends 6.3 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and Optanon and others), adding 1.1 MB and 2.7 s of main-thread time.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 1.1 s. During a long task the page ignores taps.

  • Reduce unused JavaScript

    300 ms · 502 KiB

    About 502 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 60 KiB

    About 60 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 2,866 HTML elements

    The page has 2,866 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Google CDN adds 122 ms

    122 ms

    Google CDN costs a phone 122 ms of main-thread work and 348 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 62 ms

    62 ms

    Your server sent the HTML in 62 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 694 ms

    694 ms

    Real visitors wait 694 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 3.7 s

    3.7 s

    Real visitors see the first content after 3.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 2.4 s

    2.4 s

    Scripts block taps and scrolling for 2.4 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 6.7 s

    6.7 s

    Your largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “EVERY CAPITAL MARKETS AI PROBLEM IS A DATA PROBLEM.”.

  • Time to Interactive: 14.1 s

    14.1 s

    The page becomes fully interactive after 14.1 s. Good is under 3.8 s.

  • Speed Index: 6.1 s

    6.1 s

    Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.8 s

    3.8 s

    Real visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.15

    0.15

    For real visitors the layout shifts by 0.15 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 71% slower for real visitors

    +71%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 426 ms to 597 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.11

    0.11

    The layout shifts by 0.11 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.4 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

100
  • About 0.5 g of CO₂ per visit

    0.47 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.47 g of CO₂e: 56.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.6 MB in 77 requests

    1.6 MB

    Your homepage downloads 1.6 MB in 77 requests on a phone: scripts 1.3 MB (34), fonts 98 KiB (5) and HTML 85 KiB (1). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9297
  • 39 text elements with low contrast

    39 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h3 → h5, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 62 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 9 links with vague text

    9 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 191 internal links, 31 external

    The homepage links to 191 pages on kx.com and 31 external pages.

8 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “Explore the world's fastest vector database and analytics platform. Data-driven organizations choose KX for faster, mor…”.

  • One H1 headline

    Your main headline reads: “EVERY CAPITAL MARKETS AI PROBLEM IS A DATA PROBLEM.”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “The Data Intelligence AI Platform Built For Capital Markets”.

  • Canonical URL set

    The canonical URL is https://kx.com/.

  • Structured data in place

    Structured data found: ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://kx.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,518 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (3 KiB, 20 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 pages without a meta description

    /pricing, /find-a-partner and /products/kdb-x have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /product/true-tick, whose canonical is /product/truetick. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page slow to respond

    /product/true-tick took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9684
  • 1 broken image

    1 image failed to load on a phone, for example https://id.rlcdn.com/464526.gif.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    12 of 13 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • security.txt has expired

    Your security.txt expired on 2025-12-31, so researchers may not trust its contact details.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (kx.com).

  • Valid certificate (99 days left)

    The certificate from GoDaddy.com · GoDaddy TLS Intermediate CA DV - R1v1 verifies for kx.com and is valid for another 99 days.

  • http:// redirects to https

    http://kx.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 57 links work

    All 57 links checked from your homepage (40 internal, 17 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • No CAA record

    kx.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    kx.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    kx.com was registered in Jan 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2027

    kx.com is registered until Jan 2027.

Content and conversion

1 to fix93
  • A 11-field form

    Your longest form asks for 11 fields (10 required). Every extra field lowers completion.

  • About 2,478 words of copy

    The homepage carries about 2,478 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “START YOUR TRIAL”.

  • 18 calls to action

    The homepage has 18 calls to action, for example “Learn more”, “Contact Us” and “Pricing”.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks and 40 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 0 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be kx.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:us.khoros-mail.com include:spf.protection.outlook.com ip4:149.72.20.185 ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Microsoft Clarity (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies, 3 of them by other companies (measured from a US location before any click).

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

  • It runs WordPress 7.1; the current release is 7.1.4.

Stack

CMS
WordPress 7.1
Framework
jQuery
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
AWS

Company

Employees
81
Founded
1993
Headquarters
Palo Alto

Upkeep, stack, hiring and company data from programmable.info

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