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lastpass.com website review
Visit site (opens in a new tab)Reviewed 11 October 202640 issues · 113 checks
This review found 40 issues worth fixing on lastpass.com, 11 of them high impact, across 113 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for LastPass
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77CClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 2.0 s |
| Apr 25, 2026 | 2.0 s |
| May 2, 2026 | 2.1 s |
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 303 ms |
| Apr 25, 2026 | 305 ms |
| May 2, 2026 | 306 ms |
| May 9, 2026 | 300 ms |
| May 16, 2026 | 296 ms |
| May 23, 2026 | 295 ms |
| May 30, 2026 | 291 ms |
| Jun 6, 2026 | 295 ms |
| Jun 13, 2026 | 298 ms |
| Jun 20, 2026 | 302 ms |
| Jun 27, 2026 | 301 ms |
| Jul 4, 2026 | 300 ms |
| Jul 11, 2026 | 317 ms |
| Jul 18, 2026 | 363 ms |
| Jul 25, 2026 | 425 ms |
| Aug 1, 2026 | 513 ms |
| Aug 8, 2026 | 576 ms |
| Aug 15, 2026 | 594 ms |
| Aug 22, 2026 | 612 ms |
| Aug 29, 2026 | 612 ms |
| Sep 5, 2026 | 614 ms |
| Sep 12, 2026 | 623 ms |
| Sep 19, 2026 | 635 ms |
| Sep 26, 2026 | 639 ms |
| Oct 3, 2026 | 632 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.5 s
2.2 s
2.9 s
3.7 s
4.4 s
5.2 s
5.9 s
lastpass.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.8 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.
Mobile performance score: 40
40/100Your mobile performance score is 40 (desktop: 58). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.0 s
A phone's processor spends 8.0 s on main-thread work while loading, 4.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
950 ms · 2.1 MB110 files are served with short cache lifetimes, so returning visitors download them again (2.1 MB).
8 third-party services on the page
8 third-party services load with your homepage (Drift, Facebook and Google Tag Manager and others), adding 1.9 MB and 2.0 s of main-thread time.
Reduce unused JavaScript
1.0 MBAbout 1.0 MB of JavaScript is downloaded but never used on this page.
Reduce unused CSS
600 ms · 150 KiBAbout 150 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Drift adds 650 ms
650 msDrift costs a phone 650 ms of main-thread work and 813 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 533 ms
533 msFacebook costs a phone 533 ms of main-thread work and 211 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 419 ms. During a long task the page ignores taps.
Google Tag Manager adds 303 ms
303 msGoogle Tag Manager costs a phone 303 ms of main-thread work and 290 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
lputil.com adds 238 ms
238 mslputil.com costs a phone 238 ms of main-thread work and 493 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,993 HTML elements
The page has 1,993 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Minify JavaScript
96 KiB96 KiB could be saved by minifying JavaScript.
Legacy JavaScript
12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.26
0.26For real visitors the layout shifts by 0.26 (75th percentile). Good is under 0.1.
Time to Interactive: 21.8 s
21.8 sThe page becomes fully interactive after 21.8 s. Good is under 3.8 s.
Total Blocking Time: 2.5 s
2.5 sScripts block taps and scrolling for 2.5 s in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.363
0.363The layout shifts by 0.363 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Tap response (INP) got 109% slower for real visitors
+109%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 303 ms to 632 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 3.3 s
3.3 sYour largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Your team is using AI. See it, secure it, say yes.”.
Speed Index: 4.3 s
4.3 sVisually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.
20 images without width and height
20 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 156 ms
156 msReal visitors wait 156 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 765 ms
765 msReal visitors wait 765 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 3.7 MB in 216 requests
3.7 MBYour homepage downloads 3.7 MB in 216 requests on a phone: scripts 2.8 MB (96), images 633 KiB (77) and stylesheets 204 KiB (13). Under 2 MB keeps phones on slow connections fast.
3 images below the first screen load straight away
3 images further down the page (150 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image in older formats
1 image (34 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.1 g of CO₂ per visit
1.05 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.05 g of CO₂e: 126.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Frames without titles
2 frames have no title, so screen-reader users cannot tell what they contain.
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
ARIA tooltip elements do not have accessible names.
ARIA tooltip elements do not have accessible names. (10 elements).
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 109 images in the HTML carry an alt attribute.
33 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 34 WCAG 2.2 A/AA and best-practice rules on the phone render: 33 passed and 1 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (266 characters)
Your meta description is 266 characters; Google truncates after about 160, so the end of your pitch is cut.
5 links crawlers can't follow
5 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
239 internal links, 48 external
The homepage links to 239 pages on lastpass.com and 48 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Your team is using AI. See it, secure it, say yes.”.
Title: 61 characters
Your title is a healthy 61 characters: “#1 Password Manager with Shadow IT & AI Governance - LastPass”.
Canonical URL set
The canonical URL is https://www.lastpass.com/.
Structured data in place
Structured data found: FAQPage and Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.lastpass.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (3,826 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page is broken
Your homepage links to /misc_download2.php, which answers with an error. Visitors hit a dead end and search engines drop it.
1 page without an H1
/resources/case-studies has no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
/contact-sales has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
3 pages slow to respond
/fr, /it and /nl took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 89 found) and read each the way a search engine does.
5 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
3 third-party cookies
3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Creating a worker from 'blob:https://www.lastpass.com/601ceb4c-146c-4e34-8a53-cc5bef555f50' violates the following Cont…”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
9 of 10 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Certificate expires in 12 days
Your certificate from GlobalSign nv-sa · GlobalSign ECC OV SSL CA 2018 expires in 12 days. If it doesn't renew automatically, visitors get a security warning.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (lastpass.com).
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://lastpass.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 60 links work
All 60 links checked from your homepage (40 internal, 20 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
DNSSEC is off
lastpass.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 21 years old
21 yearslastpass.com was registered in Mar 2005 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only pki.goog, globalsign.com and amazon.com to issue certificates for lastpass.com, so a mis-issued certificate from anyone else is refused.
Registered until Jan 2028
lastpass.com is registered until Jan 2028.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 2,555 words of copy
The homepage carries about 2,555 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Try Free” and “Learn more”.
35 calls to action
The homepage has 35 calls to action, for example “Contact sales”, “Request a demo” and “Try Free”.
Social proof on the page
Social proof on the homepage: 16 testimonial or review blocks, 3 customer or partner logos, 16 trust badges and “79,300+ reviews”.
Analytics in place
Analytics detected: Google Tag Manager.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
SPF does not block other senders (no all)
Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 redirect=lastpass.com.hosted.spf-report.com”.
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
DKIM signing found
A DKIM key is published (selector “google”, “selector1” and “k1”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, LinkedIn Insight, Meta Pixel and X (Twitter) Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
26 other companies contacted
Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Analytics
- Google Tag Manager
Hiring
- Hiring
- 6 open roles
- Teams
- IT (2), Are you interested in our company? (1), Marketing (1), Product (1)
- Job board
- greenhouse
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 40 issues on lastpass.com, including 23 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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