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laam.com website review
Visit site (opens in a new tab)Reviewed 2 November 202639 issues · 80 checks
This review found 39 issues worth fixing on laam.com, 17 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
63D- #92,949 of 97,704 reviewed websitesbeats 4%
- #52,038 of 53,232 online storesbeats 2%
- #47,416 of 48,269 Shopify storesbeats 1%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jun 27, 2026 | 4.4 s |
| Jul 4, 2026 | 4.0 s |
| Jul 11, 2026 | 3.8 s |
| Jul 18, 2026 | 3.8 s |
| Jul 25, 2026 | 3.7 s |
| Aug 1, 2026 | 3.6 s |
| Aug 8, 2026 | 3.5 s |
| Aug 15, 2026 | 3.5 s |
| Aug 22, 2026 | 3.6 s |
| Aug 29, 2026 | 3.6 s |
| Sep 5, 2026 | 3.6 s |
| Sep 12, 2026 | 3.6 s |
| Sep 19, 2026 | 3.6 s |
| Sep 26, 2026 | 3.6 s |
| Oct 3, 2026 | 3.7 s |
| Oct 10, 2026 | 3.7 s |
| Oct 17, 2026 | 3.6 s |
| Oct 24, 2026 | 3.5 s |
| Oct 31, 2026 | 3.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jun 27, 2026 | 328 ms |
| Jul 4, 2026 | 352 ms |
| Jul 11, 2026 | 351 ms |
| Jul 18, 2026 | 343 ms |
| Jul 25, 2026 | 343 ms |
| Aug 1, 2026 | 343 ms |
| Aug 8, 2026 | 341 ms |
| Aug 15, 2026 | 347 ms |
| Aug 22, 2026 | 356 ms |
| Aug 29, 2026 | 364 ms |
| Sep 5, 2026 | 375 ms |
| Sep 12, 2026 | 384 ms |
| Sep 19, 2026 | 396 ms |
| Sep 26, 2026 | 404 ms |
| Oct 3, 2026 | 399 ms |
| Oct 10, 2026 | 393 ms |
| Oct 17, 2026 | 379 ms |
| Oct 24, 2026 | 369 ms |
| Oct 31, 2026 | 369 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
3.0 s · 831 KiBAbout 831 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.
Mobile performance score: 38
38/100Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.9 s
A phone's processor spends 5.9 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
1.7 MB32 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, octane.store and Facebook and others), adding 2.6 MB and 870 ms of main-thread time.
Use efficient cache lifetimes
450 ms · 219 KiB10 files are served with short cache lifetimes, so returning visitors download them again (219 KiB).
Google Tag Manager adds 338 ms
338 msGoogle Tag Manager costs a phone 338 ms of main-thread work and 509 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
octane.store adds 218 ms
218 msoctane.store costs a phone 218 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 351 ms. During a long task the page ignores taps.
2,406 HTML elements
The page has 2,406 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Render-blocking requests
250 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 250 ms.
Legacy JavaScript
150 ms · 31 KiBPolyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
25 KiBAbout 25 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.4 s
3.4 sReal visitors see the first content after 3.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.9 s
1.9 sReal visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 15.5 s
15.5 sYour largest element takes 15.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Basic Pret”.
Time to Interactive: 22.5 s
22.5 sThe page becomes fully interactive after 22.5 s. Good is under 3.8 s.
Speed Index: 10.2 s
10.2 sVisually, the page fills in at 10.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.8 s
3.8 sReal visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 383 ms
383 msReal visitors wait 383 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.17
0.17For real visitors the layout shifts by 0.17 (75th percentile). Good is under 0.1.
34 images without width and height
34 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 328 ms to 369 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Largest content (LCP) got 16% faster for real visitors
-16%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.4 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.047
0.047The layout barely moves while loading (CLS 0.047, good is under 0.1).
Images and page weight
Page weight: 5.0 MB in 421 requests
5.0 MBYour homepage downloads 5.0 MB in 421 requests on a phone: images 2.3 MB (80), scripts 2.1 MB (145) and other files 563 KiB (175). Under 2 MB keeps phones on slow connections fast.
About 1.4 g of CO₂ per visit
1.42 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.42 g of CO₂e: 170.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (35 elements)
Alternative text of images should not be repeated as text: 35 elements on the page fail this check, rated minor by axe-core.
Headings should not be empty (8 elements)
Headings should not be empty: 8 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 35 images in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
49 internal links, 1 external
The homepage links to 49 pages on laam.com and 1 external page.
8 checks passed
Meta description: 148 characters
Your meta description is 148 characters: “LAAM — online shopping for South Asian designer wear: unstitched, ready to wear, men's kurta, western wear, footwear, j…”.
One H1 headline
Your main headline reads: “LAAM”.
Title: 54 characters
Your title is a healthy 54 characters: “LAAM | South Asia's Largest Fashion Discovery Platform”.
Canonical URL set
The canonical URL is https://laam.com/.
Structured data in place
Structured data found: Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://laam.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
llms.txt published
The site publishes https://laam.com/llms.txt (2 KiB, 29 links), a plain-text guide to the site for AI tools.
Other pages
1 page points its canonical at the homepage
https://laam.com/wishlist declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
2 pages share a title
/ and https://laam.com/wishlist all use the title “LAAM | South Asia's Largest Fashion Discovery Platform”. Search engines can't tell which page to show for a search, so each competes with the others.
4 pages share a meta description
https://laam.com/new-in, https://laam.com/brands, https://laam.com/orders and https://laam.com/help-center use the same meta description. A description written for each page earns more clicks.
2 pages without an H1
https://laam.com/brands and https://laam.com/orders have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
https://laam.com/orders, https://laam.com/wishlist and https://laam.com/help-center have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
60 of 61 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 104 words
The homepage has only about 104 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Meta Pixel, Pinterest Tag and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at laam.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Nuxt
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Google Cloud
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on laam.com, including 22 speed issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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