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laam.com website review

Visit site (opens in a new tab)Reviewed 2 November 202639 issues · 80 checks

This review found 39 issues worth fixing on laam.com, 17 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.5 s3.3 sJun 27Oct 313.5 s
Show as table
DateReal-visitor load time (LCP)
Jun 27, 20264.4 s
Jul 4, 20264.0 s
Jul 11, 20263.8 s
Jul 18, 20263.8 s
Jul 25, 20263.7 s
Aug 1, 20263.6 s
Aug 8, 20263.5 s
Aug 15, 20263.5 s
Aug 22, 20263.6 s
Aug 29, 20263.6 s
Sep 5, 20263.6 s
Sep 12, 20263.6 s
Sep 19, 20263.6 s
Sep 26, 20263.6 s
Oct 3, 20263.7 s
Oct 10, 20263.7 s
Oct 17, 20263.6 s
Oct 24, 20263.5 s
Oct 31, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
415 ms317 msJun 27Oct 31369 ms
Show as table
DateReal-visitor tap response (INP)
Jun 27, 2026328 ms
Jul 4, 2026352 ms
Jul 11, 2026351 ms
Jul 18, 2026343 ms
Jul 25, 2026343 ms
Aug 1, 2026343 ms
Aug 8, 2026341 ms
Aug 15, 2026347 ms
Aug 22, 2026356 ms
Aug 29, 2026364 ms
Sep 5, 2026375 ms
Sep 12, 2026384 ms
Sep 19, 2026396 ms
Sep 26, 2026404 ms
Oct 3, 2026399 ms
Oct 10, 2026393 ms
Oct 17, 2026379 ms
Oct 24, 2026369 ms
Oct 31, 2026369 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of laam.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. laam.com at 0.5 s0.5 s
  2. laam.com at 0.9 s0.9 s
  3. laam.com at 1.4 s1.4 s
  4. laam.com at 1.9 s1.9 s
  5. laam.com at 2.3 s2.3 s
  6. laam.com at 2.8 s2.8 s
  7. laam.com at 3.3 s3.3 s
  8. laam.com at 3.7 s3.7 s

Speed

10 to fix38
  • Reduce unused JavaScript

    3.0 s · 831 KiB

    About 831 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.9 s

    A phone's processor spends 5.9 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    1.7 MB

    32 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, octane.store and Facebook and others), adding 2.6 MB and 870 ms of main-thread time.

  • Use efficient cache lifetimes

    450 ms · 219 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (219 KiB).

  • Google Tag Manager adds 338 ms

    338 ms

    Google Tag Manager costs a phone 338 ms of main-thread work and 509 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • octane.store adds 218 ms

    218 ms

    octane.store costs a phone 218 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 351 ms. During a long task the page ignores taps.

  • 2,406 HTML elements

    The page has 2,406 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Render-blocking requests

    250 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 250 ms.

  • Legacy JavaScript

    150 ms · 31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    25 KiB

    About 25 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.4 s

    3.4 s

    Real visitors see the first content after 3.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 15.5 s

    15.5 s

    Your largest element takes 15.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Basic Pret”.

  • Time to Interactive: 22.5 s

    22.5 s

    The page becomes fully interactive after 22.5 s. Good is under 3.8 s.

  • Speed Index: 10.2 s

    10.2 s

    Visually, the page fills in at 10.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.4 s

    1.4 s

    Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.8 s

    3.8 s

    Real visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 383 ms

    383 ms

    Real visitors wait 383 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.17

    0.17

    For real visitors the layout shifts by 0.17 (75th percentile). Good is under 0.1.

  • 34 images without width and height

    34 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 328 ms to 369 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Largest content (LCP) got 16% faster for real visitors

    -16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.4 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.047

    0.047

    The layout barely moves while loading (CLS 0.047, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.0 MB in 421 requests

    5.0 MB

    Your homepage downloads 5.0 MB in 421 requests on a phone: images 2.3 MB (80), scripts 2.1 MB (145) and other files 563 KiB (175). Under 2 MB keeps phones on slow connections fast.

  • About 1.4 g of CO₂ per visit

    1.42 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.42 g of CO₂e: 170.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9392
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (35 elements)

    Alternative text of images should not be repeated as text: 35 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (8 elements)

    Headings should not be empty: 8 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 35 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 49 internal links, 1 external

    The homepage links to 49 pages on laam.com and 1 external page.

8 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “LAAM — online shopping for South Asian designer wear: unstitched, ready to wear, men's kurta, western wear, footwear, j…”.

  • One H1 headline

    Your main headline reads: “LAAM”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “LAAM | South Asia's Largest Fashion Discovery Platform”.

  • Canonical URL set

    The canonical URL is https://laam.com/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://laam.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • llms.txt published

    The site publishes https://laam.com/llms.txt (2 KiB, 29 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix76
  • 1 page points its canonical at the homepage

    https://laam.com/wishlist declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and https://laam.com/wishlist all use the title “LAAM | South Asia's Largest Fashion Discovery Platform”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages share a meta description

    https://laam.com/new-in, https://laam.com/brands, https://laam.com/orders and https://laam.com/help-center use the same meta description. A description written for each page earns more clicks.

  • 2 pages without an H1

    https://laam.com/brands and https://laam.com/orders have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    https://laam.com/orders, https://laam.com/wishlist and https://laam.com/help-center have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    60 of 61 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix33
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 104 words

    The homepage has only about 104 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Meta Pixel, Pinterest Tag and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at laam.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Nuxt
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Google Cloud

Upkeep, stack, hiring and company data from programmable.info

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