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lab9.be website review
Visit site (opens in a new tab)Reviewed 6 November 202643 issues · 89 checks
This review found 43 issues worth fixing on lab9.be, 13 of them high impact, across 89 checks. The most urgent: page weight: 5.2 MB in 368 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #27,747 of 97,704 reviewed websitesbeats 66%
- #17,843 of 53,232 online storesbeats 60%
- #17,223 of 48,269 Shopify storesbeats 57%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 187 ms |
| May 23, 2026 | 186 ms |
| May 30, 2026 | 187 ms |
| Jun 6, 2026 | 185 ms |
| Jun 13, 2026 | 195 ms |
| Jun 20, 2026 | 203 ms |
| Jun 27, 2026 | 204 ms |
| Jul 4, 2026 | 208 ms |
| Jul 11, 2026 | 207 ms |
| Jul 18, 2026 | 207 ms |
| Jul 25, 2026 | 209 ms |
| Aug 1, 2026 | 214 ms |
| Aug 8, 2026 | 211 ms |
| Aug 15, 2026 | 213 ms |
| Aug 22, 2026 | 225 ms |
| Aug 29, 2026 | 229 ms |
| Sep 5, 2026 | 234 ms |
| Sep 12, 2026 | 235 ms |
| Sep 19, 2026 | 233 ms |
| Sep 26, 2026 | 232 ms |
| Oct 3, 2026 | 229 ms |
| Oct 10, 2026 | 227 ms |
| Oct 17, 2026 | 221 ms |
| Oct 24, 2026 | 218 ms |
| Oct 31, 2026 | 213 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
3,133 HTML elements
The page has 3,133 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
1.4 MB7 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 58
58/100Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, Facebook and Adobe Tag Manager and others), adding 2.6 MB and 732 ms of main-thread time.
Render-blocking requests
550 ms17 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.
Use efficient cache lifetimes
428 KiB19 files are served with short cache lifetimes, so returning visitors download them again (428 KiB).
Reduce unused JavaScript
406 KiBAbout 406 KiB of JavaScript is downloaded but never used on this page.
Main-thread work: 3.8 s
A phone's processor spends 3.8 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Klaviyo adds 196 ms
196 msKlaviyo costs a phone 196 ms of main-thread work and 508 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 49 ms
49 msShopify costs a phone 49 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 82 KiBAbout 82 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 107 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
44 KiBPolyfills for old browsers add 44 KiB JavaScript that modern phones do not need.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 18.1 s
18.1 sThe page becomes fully interactive after 18.1 s. Good is under 3.8 s.
Largest Contentful Paint: 6.2 s
6.2 sYour largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 6.0 s
6.0 sVisually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) got 26% slower for real visitors
+26%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.21
0.21The layout shifts by 0.21 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 241 ms
241 msScripts block taps and scrolling for 241 ms in total while the page loads. Good is under 200 ms.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 187 ms to 213 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 178 ms
178 msReal visitors wait 178 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 493 ms
493 msReal visitors wait 493 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 5.2 MB in 368 requests
5.2 MBYour homepage downloads 5.2 MB in 368 requests on a phone: images 1.8 MB (26), scripts 1.6 MB (131) and other files 986 KiB (152). Under 2 MB keeps phones on slow connections fast.
5 images far larger than shown
1.4 MB5 images are downloaded at several times the size a phone draws them, for example IMG-21451512_m_jpeg_1.jpg at 4,000 px wide, shown at 246 px. Resized copies would save about 1.4 MB.
1 image over 500 KB
IMG-21451512_m_jpeg_1.jpg weighs 964 KiB. On a phone connection a single image that size takes seconds.
An image on the first screen is lazy-loaded
Energy_Label_iPad_mini_A20_Pro_Wi-Fi_A3595.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.5 g of CO₂ per visit
1.47 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.47 g of CO₂e: 176.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
14 text elements with low contrast
14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Orphan list items
Some list items are not inside a list.
8 tap targets too small
8 tap targets are too small or too close together to hit reliably with a finger.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
Elements marked as presentational should be consistently ignored (1 element)
Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 33 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (28 characters)
Your title is only 28 characters: “Lab9 - Apple Premium Partner”. Between 30 and 65 characters leaves room to say what you do and for whom.
9 links crawlers can't follow
9 links have no real href, so search engines can't follow them.
52 internal links, 5 external
The homepage links to 52 pages on lab9.be and 5 external pages.
7 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “Beleef Apple bij Lab9. Je vindt het volledige Apple-assortiment, premium accessoires en persoonlijke service voor en na…”.
One H1 headline
Your main headline reads: “Lab9 - Apple Premium Partner”.
Canonical URL set
The canonical URL is https://www.lab9.be/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.lab9.be/sitemap.xml.
AI search readiness
Some text only appears after JavaScript runs
56%The HTML your server sends has 468 of the 834 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
llms.txt published
The site publishes https://www.lab9.be/llms.txt (27 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://www.lab9.be/pages/winkels-store-locator and https://www.lab9.be/pages/winkels-overzicht all use the title “Vind een winkel | Lab9 - Apple Premium Partner”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://www.lab9.be/collections/macbook-pro-proled-xdr-display has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.lab9.be/pages/winkels-store-locator and https://www.lab9.be/pages/winkels-overzicht use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.lab9.be/pages/winkels-overzicht, whose canonical is https://www.lab9.be/pages/winkels-store-locator. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
2 pages without an H1
https://www.lab9.be/pages/winkels-store-locator and https://www.lab9.be/pages/winkels-overzicht have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
39 small tap targets
39 of 132 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 third-party cookies
3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “pandectes-rules: could not find pandectesRulesSettings TypeError: Cannot read properties of undefined (reading 'length')”.
Requests the geolocation permission on page load
Requests the geolocation permission on page load.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 834 words of copy
The homepage carries about 834 words of visible text.
3 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Contact” and “Learn more”.
6 short forms
6 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
23 cookies set on arrival
23Opening the homepage sets 23 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lab9.be, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Avada Seo Ai Blog · Klaviyo Email Marketing Sms · Nosto · Gdpr Cookie Consent
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Hiring
- Hiring
- 1 open role
- Job board
- careers page
- Careers page
- www.lab9.be/pages/vacatures (opens in a new tab)
Company
- Employees
- 190
- Headquarters
- Brussels
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on lab9.be, including 17 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.