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laporte.com website review
Visit site (opens in a new tab)Reviewed 28 October 202629 issues · 78 checks
This review found 29 issues worth fixing on laporte.com, 12 of them high impact, across 78 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.6 s |
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 2.0 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.7 s |
| Jun 27, 2026 | 1.8 s |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
3.0 s · 765 KiB3 images could be 765 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.0 s faster on a phone.
Reduce unused JavaScript
2.5 s · 498 KiBAbout 498 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.
Render-blocking requests
2.9 s28 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.
Mobile performance score: 57
57/100Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
900 ms · 63 KiBAbout 63 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
Google CDN adds 127 ms
127 msGoogle CDN costs a phone 127 ms of main-thread work and 349 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
7 third-party services on the page
7 third-party services load with your homepage (Google Tag Manager, Google CDN and Hotjar and others), adding 623 KiB and 392 ms of main-thread time.
Use efficient cache lifetimes
150 ms · 19 KiB3 files are served with short cache lifetimes, so returning visitors download them again (19 KiB).
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 150 ms. During a long task the page ignores taps.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
11 KiBPolyfills for old browsers add 11 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
2 checks passed
Main-thread work: 1.4 s
A phone's processor spends 1.4 s on main-thread work while loading, 628 ms of it running JavaScript. That is comfortably low.
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 13.6 s
13.6 sYour largest element takes 13.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The shareholders of LaPorte CPAs & Business Advisors are pr…”.
Time to Interactive: 13.6 s
13.6 sThe page becomes fully interactive after 13.6 s. Good is under 3.8 s.
Speed Index: 7.9 s
7.9 sVisually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.8 s
3.8 sThe first text or image appears after 3.8 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Total Blocking Time: 193 ms
193 msScripts block the page for only 193 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
1 image over 500 KB
industries-e1555449883445-768x169.jpg weighs 583 KiB. On a phone connection a single image that size takes seconds.
Page weight: 2.2 MB in 77 requests
2.2 MBYour homepage downloads 2.2 MB in 77 requests on a phone: scripts 977 KiB (33), images 914 KiB (12) and fonts 156 KiB (2). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (583 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (583 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.6 g of CO₂ per visit
0.61 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.61 g of CO₂e: 73.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
20 text elements with low contrast
20 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (9 elements)
ARIA role should be appropriate for the element: 9 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
2 checks passed
Every image has alt text
All 15 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
205 internal links, 10 external
The homepage links to 205 pages on laporte.com and 10 external pages.
7 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “Established over 75 years ago, LaPorte is the largest independent accounting and business advisory firm headquartered i…”.
Title: 32 characters
Your title is a healthy 32 characters: “LaPorte CPAs & Business Advisors”.
Canonical URL set
The canonical URL is https://laporte.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://laporte.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,418 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://laporte.com/llms.txt (195 KiB, 581 links), a plain-text guide to the site for AI tools.
Other pages
3 pages share a title
https://laporte.com/who-we-are/community-involvement, https://laporte.com/who-we-are/mission-and-values and https://laporte.com/service all use the title “LaPorte CPAs and Business Advisors | LaPorte”. Search engines can't tell which page to show for a search, so each competes with the others.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 83 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
7 small tap targets
7 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 706 words of copy
The homepage carries about 706 words of visible text.
3 checks passed
8 calls to action
The homepage has 8 calls to action, for example “Contact”, “Contact Form” and “Learn More”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Analytics, Microsoft Clarity and Hotjar.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at laporte.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics | Hotjar | Microsoft Clarity
- Hosting
- Cloudflare
Company
- Founded
- 1946
- Headquarters
- New Orleans
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on laporte.com, including 11 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.