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lapresse.ca website review

Visit site (opens in a new tab)Reviewed 2 November 202641 issues · 87 checks

This review found 41 issues worth fixing on lapresse.ca, 14 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s1.1 sMay 16Oct 311.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.2 s
Oct 31, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
88 ms79 msMay 16Oct 3187 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202680 ms
May 23, 202681 ms
May 30, 202681 ms
Jun 6, 202681 ms
Jun 13, 202682 ms
Jun 20, 202683 ms
Jun 27, 202685 ms
Jul 4, 202685 ms
Jul 11, 202686 ms
Jul 18, 202687 ms
Jul 25, 202687 ms
Aug 1, 202687 ms
Aug 8, 202686 ms
Aug 15, 202686 ms
Aug 22, 202686 ms
Aug 29, 202687 ms
Sep 5, 202687 ms
Sep 12, 202687 ms
Sep 19, 202687 ms
Sep 26, 202687 ms
Oct 3, 202687 ms
Oct 10, 202687 ms
Oct 17, 202687 ms
Oct 24, 202687 ms
Oct 31, 202687 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lapresse.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lapresse.ca at 0.4 s0.4 s
  2. lapresse.ca at 0.8 s0.8 s
  3. lapresse.ca at 1.1 s1.1 s
  4. lapresse.ca at 1.5 s1.5 s
  5. lapresse.ca at 1.9 s1.9 s
  6. lapresse.ca at 2.3 s2.3 s
  7. lapresse.ca at 2.6 s2.6 s
  8. lapresse.ca at 3.0 s3.0 s

Speed

13 to fix44
  • Reduce unused JavaScript

    5.3 s · 858 KiB

    About 858 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.3 s faster on a phone.

  • Render-blocking requests

    3.0 s

    24 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, lpcdn.ca and Google/Doubleclick Ads and others), adding 3.1 MB and 1.3 s of main-thread time.

  • Improve image delivery

    600 ms · 308 KiB

    11 images could be 308 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

  • Use efficient cache lifetimes

    550 ms · 171 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (171 KiB).

  • lpcdn.ca adds 281 ms

    281 ms

    lpcdn.ca costs a phone 281 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    450 ms · 33 KiB

    Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 340 ms

    340 ms

    Google Tag Manager costs a phone 340 ms of main-thread work and 516 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 52 KiB

    About 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.5 s

    A phone's processor spends 3.5 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google/Doubleclick Ads adds 268 ms

    268 ms

    Google/Doubleclick Ads costs a phone 268 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,798 HTML elements

    The page has 2,798 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 217 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 19.7 s

    19.7 s

    Your largest element takes 19.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Quatre scénarios pour les midterms”.

  • Time to Interactive: 23.7 s

    23.7 s

    The page becomes fully interactive after 23.7 s. Good is under 3.8 s.

  • First Contentful Paint: 5.8 s

    5.8 s

    The first text or image appears after 5.8 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.0 s

    8.0 s

    Visually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 529 ms

    529 ms

    Scripts block taps and scrolling for 529 ms in total while the page loads. Good is under 200 ms.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 80 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 88 ms

    88 ms

    Real visitors wait 88 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 282 ms

    282 ms

    Real visitors wait 282 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.016

    0.016

    The layout barely moves while loading (CLS 0.016, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.4 MB in 221 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 221 requests on a phone: scripts 1.7 MB (33), other files 566 KiB (96) and fonts 524 KiB (24). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (44 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (22 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    0.95 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 114.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8788
  • 162 text elements with low contrast

    162 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Input buttons must have discernible text (1 element)

    Input buttons must have discernible text: 1 element on the page fails this check, rated critical by axe-core.

  • All page content should be contained by landmarks (195 elements)

    All page content should be contained by landmarks: 195 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 192 images in the HTML carry an alt attribute.

  • 33 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 33 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • 2 H1 headlines

    There are 2 <h1> headlines (“La Presse” and “La Presse”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (NewsMediaOrganization and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • 443 internal links, 41 external

    The homepage links to 443 pages on lapresse.ca and 41 external pages.

6 checks passed
  • Meta description: 138 characters

    Your meta description is 138 characters: “Le site d'information francophone le plus complet en Amérique du Nord: Actualités régionales, provinciales, nationales …”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “LaPresse.ca | Actualités et Infos au Québec et dans le monde”.

  • Canonical URL set

    The canonical URL is https://www.lapresse.ca/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.lapresse.ca/sitemapindex.xml.

AI search readiness

1 to fix65
  • robots.txt blocks 4 AI answer engine crawlers

    4 of 6

    Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot) and Perplexity (PerplexityBot). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

  • No llms.txt

    There is no https://www.lapresse.ca/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

2 checks passed
  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,130 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix68
  • 13 pages without a title

    https://www.lapresse.ca/renseignements/2023-08-02/fin-de-l-acces-aux-nouvelles-sur-facebook-instagram-et-google/comment-continuer-de-vous-informer-efficacement-et-gratuitement.php, https://www.lapresse.ca/actualites, https://www.lapresse.ca/international, https://www.lapresse.ca/dialogue, https://www.lapresse.ca/affaires and https://www.lapresse.ca/sports and 7 others have no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://www.lapresse.ca/mon-compte/profil is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 13 pages without a meta description

    https://www.lapresse.ca/renseignements/2023-08-02/fin-de-l-acces-aux-nouvelles-sur-facebook-instagram-et-google/comment-continuer-de-vous-informer-efficacement-et-gratuitement.php, https://www.lapresse.ca/actualites, https://www.lapresse.ca/international, https://www.lapresse.ca/dialogue, https://www.lapresse.ca/affaires and https://www.lapresse.ca/sports and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://www.lapresse.ca/renseignements/2023-08-02/fin-de-l-acces-aux-nouvelles-sur-facebook-instagram-et-google/comment-continuer-de-vous-informer-efficacement-et-gratuitement.php, https://www.lapresse.ca/contribution, https://www.lapresse.ca/actualites, https://www.lapresse.ca/international, https://www.lapresse.ca/dialogue and https://www.lapresse.ca/affaires and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages slow to respond

    https://www.lapresse.ca/contribution, https://www.lapresse.ca/auto, https://www.lapresse.ca/arts and https://www.lapresse.ca/cinema took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

2 checks passed
  • Tap targets are thumb-sized

    135 of 140 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,602 words of copy

    The homepage carries about 1,602 words of visible text.

2 checks passed
  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Comscore, Google Ads, Google Analytics, Google Tag Manager and Reddit Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lapresse.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
React
Analytics
Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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This review found 41 issues on lapresse.ca, including 19 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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