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lastobject.se website review
Visit site (opens in a new tab)Reviewed 6 November 202643 issues · 107 checks
This review found 43 issues worth fixing on lastobject.se, 16 of them high impact, across 107 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #61,526 of 88,163 reviewed websitesbeats 26%
- #35,692 of 45,705 online storesbeats 18%
- #33,201 of 40,986 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.3 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 129 ms |
| May 23, 2026 | 136 ms |
| May 30, 2026 | 155 ms |
| Jun 6, 2026 | 173 ms |
| Jun 13, 2026 | 188 ms |
| Jun 20, 2026 | 184 ms |
| Jun 27, 2026 | 178 ms |
| Jul 4, 2026 | 188 ms |
| Jul 11, 2026 | 189 ms |
| Jul 18, 2026 | 186 ms |
| Jul 25, 2026 | 184 ms |
| Aug 1, 2026 | 198 ms |
| Aug 8, 2026 | 199 ms |
| Aug 15, 2026 | 216 ms |
| Aug 22, 2026 | 239 ms |
| Aug 29, 2026 | 224 ms |
| Sep 5, 2026 | 231 ms |
| Sep 12, 2026 | 239 ms |
| Sep 19, 2026 | 244 ms |
| Sep 26, 2026 | 244 ms |
| Oct 3, 2026 | 256 ms |
| Oct 10, 2026 | 238 ms |
| Oct 17, 2026 | 230 ms |
| Oct 24, 2026 | 238 ms |
| Oct 31, 2026 | 228 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
lastobject.se does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
2.7 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.7 s.
Use efficient cache lifetimes
1.5 s · 158 KiB11 files are served with short cache lifetimes, so returning visitors download them again (158 KiB).
Mobile performance score: 57
57/100Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
800 ms · 168 KiBAbout 168 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 800 ms faster on a phone.
7 third-party services on the page
7 third-party services load with your homepage (posthog.com, Shopify and 9gtb.com and others), adding 1.4 MB and 788 ms of main-thread time.
Improve image delivery
450 ms · 302 KiB6 images could be 302 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
posthog.com adds 641 ms
641 msposthog.com costs a phone 641 ms of main-thread work and 253 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
430 ms · 65 KiBAbout 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 430 ms faster on a phone.
Main-thread work: 3.2 s
A phone's processor spends 3.2 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,022 HTML elements
The page has 2,022 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 95 ms
95 msShopify costs a phone 95 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 200 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 20 KiBPolyfills for old browsers add 20 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Duplicated JavaScript
18 KiB18 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 9.6 s
9.6 sYour largest element takes 9.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “LastFloss reusable flosser by LastObject”.
Time to Interactive: 11.9 s
11.9 sThe page becomes fully interactive after 11.9 s. Good is under 3.8 s.
First Contentful Paint: 4.0 s
4.0 sThe first text or image appears after 4.0 s on a phone. Good is under 1.8 s.
Speed Index: 6.7 s
6.7 sVisually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.
Real-user INP: 212 ms
212 msReal visitors wait 212 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 76% slower for real visitors
+76%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 129 ms to 228 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 232 ms
232 msScripts block taps and scrolling for 232 ms in total while the page loads. Good is under 200 ms.
9 images without width and height
9 images have no width and height attributes, so the layout jumps as each one loads.
6 checks passed
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 659 ms
659 msReal visitors wait 659 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 33% faster for real visitors
-33%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.7 MB in 277 requests
2.7 MBYour homepage downloads 2.7 MB in 277 requests on a phone: scripts 829 KiB (151), images 756 KiB (17) and other files 742 KiB (93). Under 2 MB keeps phones on slow connections fast.
4 images far larger than shown
315 KiB4 images are downloaded at several times the size a phone draws them, for example shop-all-532746.jpg at 2,880 px wide, shown at 168 px. Resized copies would save about 315 KiB.
2 images below the first screen load straight away
2 images further down the page (172 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.8 g of CO₂ per visit
0.76 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 91.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
69 text elements with low contrast
69 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
Elements must only use permitted ARIA attributes (3 elements)
Elements must only use permitted ARIA attributes: 3 elements on the page fail this check, rated serious by axe-core.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
26 links without text
26 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h3, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 43 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“LastObject” and “Reusable Personal Care Products, Redesigned to La…”). One clear main headline is easier for people and search engines.
Meta description is long (173 characters)
Your meta description is 173 characters; Google truncates after about 160, so the end of your pitch is cut.
101 internal links, 6 external
The homepage links to 101 pages on lastobject.se and 6 external pages.
6 checks passed
Title: 50 characters
Your title is a healthy 50 characters: “LastObject – Reusable Cotton Swabs, Pads & Tissues”.
Canonical URL set
The canonical URL is https://lastobject.com/.
Structured data in place
Structured data found: FAQPage, ItemList, Organization, Person and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://lastobject.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,825 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (2 KiB, 13 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
/products/lastswab, /products/lasttissue, /products/lastround and /customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
10 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://lastobject.com/pages/help (404).
2 broken external links
2 links to other sites are dead, for example https://www.bcorporation.net/en-us/find-a-b-corp/company/lastobject/ (404).
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://lastobject.com/customer_authentication/redirect?locale=en®ion_country=US.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (lastobject.com).
Valid certificate (64 days left)
The certificate from Let's Encrypt · YE1 verifies for lastobject.se and is valid for another 64 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://lastobject.se redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
lastobject.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
3 checks passed
Domain is 7 years old
7 yearslastobject.com was registered in Oct 2019 through One.com A/S. An established domain carries more trust with email providers and search engines.
DNSSEC is on
lastobject.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Oct 2027
lastobject.com is registered until Oct 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,712 words of copy
The homepage carries about 1,712 words of visible text.
6 checks passed
19 calls to action
The homepage has 19 calls to action, for example “Shop all”, “Shop Kits & SAVE” and “Pre-order on Better Objects”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 46 testimonial or review blocks, a star rating, 9 trust badges and “61,000+ customers”.
Analytics in place
Analytics detected: PostHog.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
No DMARC policy
lastobject.se has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No SPF record
lastobject.se has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 0/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
25 other companies contacted
Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Judge Me Reviews · postaffiliatepro.com · sealsubscriptions.com · googleapis.com · gorgias.chat · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- PostHog
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on lastobject.se, including 20 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.