Website review, no card needed

lastobject.us logo

lastobject.us website review

Visit site (opens in a new tab)Reviewed 6 November 202635 issues · 108 checks

This review found 35 issues worth fixing on lastobject.us, 10 of them high impact, across 108 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.3 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.3 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20261.8 s
Jun 13, 20261.6 s
Jun 20, 20261.5 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.5 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.6 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
275 ms110 msMay 16Oct 31228 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026129 ms
May 23, 2026136 ms
May 30, 2026155 ms
Jun 6, 2026173 ms
Jun 13, 2026188 ms
Jun 20, 2026184 ms
Jun 27, 2026178 ms
Jul 4, 2026188 ms
Jul 11, 2026189 ms
Jul 18, 2026186 ms
Jul 25, 2026184 ms
Aug 1, 2026198 ms
Aug 8, 2026199 ms
Aug 15, 2026216 ms
Aug 22, 2026239 ms
Aug 29, 2026224 ms
Sep 5, 2026231 ms
Sep 12, 2026239 ms
Sep 19, 2026244 ms
Sep 26, 2026244 ms
Oct 3, 2026256 ms
Oct 10, 2026238 ms
Oct 17, 2026230 ms
Oct 24, 2026238 ms
Oct 31, 2026228 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lastobject.us (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lastobject.us at 0.4 s0.4 s
  2. lastobject.us at 0.8 s0.8 s
  3. lastobject.us at 1.1 s1.1 s
  4. lastobject.us at 1.5 s1.5 s
  5. lastobject.us at 1.9 s1.9 s
  6. lastobject.us at 2.3 s2.3 s
  7. lastobject.us at 2.6 s2.6 s
  8. lastobject.us at 3.0 s3.0 s

lastobject.us does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix75
  • Mobile performance score: 75

    75/100

    Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

  • 7 third-party services on the page

    7 third-party services load with your homepage (posthog.com, Shopify and 9gtb.com and others), adding 1.4 MB and 694 ms of main-thread time.

  • Improve image delivery

    400 ms · 295 KiB

    6 images could be 295 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

  • posthog.com adds 589 ms

    589 ms

    posthog.com costs a phone 589 ms of main-thread work and 253 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    300 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,022 HTML elements

    The page has 2,022 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 66 ms

    66 ms

    Shopify costs a phone 66 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    230 ms · 65 KiB

    About 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 230 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 219 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    168 KiB

    About 168 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    158 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (158 KiB).

  • Legacy JavaScript

    20 KiB

    Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    18 KiB

    18 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 5.5 s

    5.5 s

    Your largest element takes 5.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “LastFloss reusable flosser by LastObject”.

  • Time to Interactive: 7.8 s

    7.8 s

    The page becomes fully interactive after 7.8 s. Good is under 3.8 s.

  • Real-user INP: 212 ms

    212 ms

    Real visitors wait 212 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 76% slower for real visitors

    +76%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 129 ms to 228 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Speed Index: 3.8 s

    3.8 s

    Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

7 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 659 ms

    659 ms

    Real visitors wait 659 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 33% faster for real visitors

    -33%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 134 ms

    134 ms

    Scripts block the page for only 134 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 2.7 MB in 278 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 278 requests on a phone: scripts 829 KiB (151), other files 746 KiB (94) and images 746 KiB (17). Under 2 MB keeps phones on slow connections fast.

  • 4 images far larger than shown

    315 KiB

    4 images are downloaded at several times the size a phone draws them, for example shop-all-532746.jpg at 2,880 px wide, shown at 168 px. Resized copies would save about 315 KiB.

  • 2 images below the first screen load straight away

    2 images further down the page (172 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.76 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 90.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

5 to fixGoogle 8892
  • 69 text elements with low contrast

    69 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • Elements must only use permitted ARIA attributes (3 elements)

    Elements must only use permitted ARIA attributes: 3 elements on the page fail this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 26 links without text

    26 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 43 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • 2 H1 headlines

    There are 2 <h1> headlines (“LastObject” and “Reusable Personal Care Products, Redesigned to La…”). One clear main headline is easier for people and search engines.

  • Meta description is long (173 characters)

    Your meta description is 173 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 101 internal links, 6 external

    The homepage links to 101 pages on lastobject.us and 6 external pages.

6 checks passed
  • Title: 50 characters

    Your title is a healthy 50 characters: “LastObject – Reusable Cotton Swabs, Pads & Tissues”.

  • Canonical URL set

    The canonical URL is https://lastobject.com/.

  • Structured data in place

    Structured data found: FAQPage, ItemList, Organization, Person and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://lastobject.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,825 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (2 KiB, 13 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 3 pages without an H1

    /products/lastswab, /products/lasttissue and /products/lastround have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    10 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix81
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://lastobject.com/pages/help (404).

  • 2 broken external links

    2 links to other sites are dead, for example https://www.bcorporation.net/en-us/find-a-b-corp/company/lastobject/ (404).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://lastobject.com/customer_authentication/redirect?locale=en&region_country=US.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (lastobject.com).

  • Valid certificate (64 days left)

    The certificate from Let's Encrypt · YE1 verifies for lastobject.us and is valid for another 64 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://lastobject.us redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    lastobject.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 7 years old

    7 years

    lastobject.com was registered in Oct 2019 through One.com A/S. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    lastobject.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Oct 2027

    lastobject.com is registered until Oct 2027.

Content and conversion

3 to fix78
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,712 words of copy

    The homepage carries about 1,712 words of visible text.

6 checks passed
  • 19 calls to action

    The homepage has 19 calls to action, for example “Shop all”, “Shop Kits & SAVE” and “Pre-order on Better Objects”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 46 testimonial or review blocks, a star rating, 9 trust badges and “61,000+ customers”.

  • Analytics in place

    Analytics detected: PostHog.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

2 to fix35
  • No SPF record

    lastobject.us has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be lastobject.us is still delivered. Reports are on, so moving to quarantine is the next step.

  • Domain receives no email

    lastobject.us has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

  • Email authentication score: 35/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • DKIM signing found

    A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Judge Me Reviews · postaffiliatepro.com · sealsubscriptions.com · googleapis.com · gorgias.chat · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Analytics
PostHog
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 35 issues on lastobject.us, including 16 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25