latch.ie website review

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.2 s.

20 files are served with short cache lifetimes, so returning visitors download them again (695 KiB).

About 193 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 950 ms faster on a phone.

Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 650 ms).

About 283 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

1 image could be 33 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

3 third-party services load with your homepage (Google Tag Manager, Google Analytics and Google Fonts), adding 245 KiB and 112 ms of main-thread time.

1 long task block the main thread while loading, the longest for 98 ms. During a long task the page ignores taps.

81 KiB could be saved by minifying JavaScript.

23 KiB could be saved by minifying CSS.

The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Visually, the page fills in at 13.2 s (Speed Index). Good is under 3.4 s.

Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “I offer home visits in South Dublin and online consultation…”. Most of its time is element render delay (7.4 s).

The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 7.3 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 image (84 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (84 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.26 g of CO₂e: 31.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 image has no alt text, which hurts accessibility and image search.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Your title is only 28 characters: “Home - Caoimhe Whelan, IBCLC”. Between 30 and 65 characters leaves room to say what you do and for whom.

No XML sitemap at https://latch.ie/wp-sitemap.xml, so Google discovers your pages only by following links.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 10 pages on latch.ie and 3 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://latch.ie/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://latch.ie/home/3710-2 has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

https://latch.ie/consultations, https://latch.ie/classes, https://latch.ie/about and https://latch.ie/resources took over 3 s to send their HTML from our server.

We fetched 6 pages linked from your homepage and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 367 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 4 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.